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5 Bulk SMS Tips We Give Every Client
In the marketing industry, bulk SMS is possibly the most basic, effective, and affordable means to reach your customers. However, the “how,” “when,” and “to whom” of sending messages are very important.
Throughout our experience assisting businesses in different industries, we have found methods or tricks that work more effectively than others. These are the five impactful bulk SMS strategies that we provide to all clients, as they give the right result.
Let’s get started.
Tip 1: Understand Your Audience—breaking into smaller groups Is Key
Customers are not identical. A person who has just made a purchase will behave differently from another person who has not interacted with the brand for months.
Breaking into smaller groups is dividing a list into smaller groups, such as
- New leads—Users that are interested in the company recently but have not made any purchases.
- Active buyers—Users who are using the products or services currently.
- Dormant customers—Users that have made a purchase in the past but have not engaged with the brand for a long time.
- Location-based segments—Customers organized by particular cities, areas, or regions for targeted local marketing efforts. 5. Age or gender groups (if relevant)—Segmenting customers by age, gender, or location, such as age or gender, for customized messages and offers.
Why this works:
Relevancy increases engagement. A one-size-fits-all approach can make your business communications appear as blanket spam. In contrast, tailored messages make the recipient feel special and therefore get replies or reactions.
Tip 2: Always use a strong call to action (CTA)
Strong CTAs help SMS campaigns succeed as they provide customers with a clear next step.
Your message should include a clear instruction, such as
- “Click to book now.”
- “Reply YES to confirm your slot.”
- “Call us now for your discount.”
- “Visit our store today.”
Why this works:
In today’s world, people are busy. A direct system prompt makes everything simpler and saves time. The results would be low if there were no system prompt.
Tip 3: Timing Is Everything—Send at The Right Time
Even with the best offer available, if the bulk SMS is sent at the wrong time, it is likely to be ignored.
Best times to send Bulk SMS:
- Weekdays: 11 AM to 1 PM or 5 PM to 7 PM.
- Weekends: Morning is preferable.
- Send during late night or early morning—irritating people is never good.
Why this works:
People are reachable when they are busy, as opposed to sleeping or caught in traffic.
Pro tip:
Festival or limited-time offers during such marketing events, and auto-send messages using scheduling tools.
Tip 4: Keep Your Message Short and Value-Packed
Important to remember that an SMS has a word count restriction. So, writing messages carefully is important.
Keep in mind:
- Do not forget the benefits, and also avoid listing too many product details. Focus only on the advantages.
- Simple words do the trick; use them.
- Make your eyes catch a feeling of missing out that pushes quick action.
- Never use long hyperlinks; instead, use clickable links that track user behavior or short aliases.
Why this works:
Reading, remembering, and acting upon short texts is a whole lot easier, especially when done on mobile devices.
Tip 5: Results Tracking: Checking results vs. guessing
Avoid spamming customers. Employ the following tracking tools:
- Delivery rate: the percentage of SMS messages that were successfully delivered to the recipient’s phones.
- Open rate (smart links): the proportion of users who accessed your message through trackable links.
- Click rate (links): the proportion of users who clicked on a link sent via SMS.
- Conversion rate (purchase or registration): the ratio of recipients who did what you wanted to those who were targeted, whether buying goods or completing a specified form.
Why this works:
Incentives are needed to encourage optimal performance. In this case, knowing that actively measuring doing well gives better output acts as the incentive. By knowing the best messages sent and repeating the most effective ones, the business stands to benefit. However, if failure is the outcome, make changes if it’s not working.
Pro Tip:
Conduct A/B tests: Try two different versions of a message with one another to determine which of the two performs better. This will improve your marketing results over time.
Bonus Tip: Make it as personal as possible, regardless of the context.
Where possible, address the customer directly as “the customer” and include their city or purchase history. Cold or impersonal messages have proven to be inefficient, which is why SMSes without the warm touch of personalized messages are less human.
Looking to Start Your New SMS Marketing Campaign?
Allow Get Click Media to handle it for you!
Focused on audience and objectives, we build tailored messages that bring more responses or sales, allowing you to run your business as we generate the leads.
Call us at +91 99999 12345.
Send us a message, and we will contact you. Together, let us make your next bulk SMS campaign a success!