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Easy ways for small businesses to use WhatsApp to sell themselves

Expand Your Business Through WhatsApp Marketing: A Small Business Guide

If you are looking for an effective and simple method to improve your small business and connect with more potential customers, consider WhatsApp marketing as a solution.

WhatsApp has more than two billion users worldwide. The messaging application has gone beyond serving as a valuable business tool.

 

Whether you own a local store, a boutique, or a startup, having access to the WhatsApp Business API with a blue badge on WhatsApp can improve your brand image and allow direct customer interaction.


In this document, you will learn about the strategies that top WhatsApp marketing agencies based in Noida utilize to help businesses like yours.

What is WhatsApp Marketing?

WhatsApp marketing refers to sending messages, updates, and promotions and providing support via WhatsApp to clients. It offers a more personal touch and quick interaction, unlike emails or text messages.

Let us explore ten smart yet simple tips on how to utilize WhatsApp for the growth of your small business.

1. Create a Professional WhatsApp Business Account:  

Your journey begins with ensuring you complete your profile via the WhatsApp Business API. Make sure to include the following details:

  1. Business Name: Customers should be able to recognize you, which is why mentioning your brand or company name is essential.

 

  1. Address—Add the location of your business to increase trustworthiness and make it easy for local customers to locate you.

 

  1. Email or Phone—A contact email or number should be provided so that customers can reach out with ease.

 

  1. Website link: Provide the link to your website so that customers can obtain additional information or shop online.

 

  1. Business category—Every customer needs to understand what your business offers; hence, selecting the right category is crucial.


In order to improve trust, attempt to obtain a WhatsApp blue tick verification. This adds confidence to your customers that they are indeed chatting with a verified brand. Numerous WhatsApp marketing firms in Noida help small businesses obtain the blue tick.

2. Create a Product Catalog

With the WhatsApp Business app, you can make a catalog of up to 500 products. You can add the following:

 

  1. Product Name—For easier identification, state the exact name of the product.

 

  1. Short Description—A brief yet clear explanation of the product’s key features or benefits should be included.

 

  1. Price—To help customers in making quick decisions, the selling price should be stated.

 

  1. Product Image—To visually market the product, upload a clear and attractive photo of the product.

 

  1. Purchase Link or Page Link: Provide a link that directs the user straight to the product page or checkout, ensuring efficient navigation for purchasing.


This tool is helpful in product display as well as customer convenience. For this reason, a lot of WhatsApp marketing services in Noida make use of this tool to boost their sales.

3. Send Customized Attention Messages

Customers take note of being given specific care. Customized communication should include the name of the customer and their past purchases. 

For instance:

“Hello, Riya! Because we know you adored our red dress, we offer you a special 10% discount just for you!”

Such messages add engagement and improve the relationship between clients and sellers.

4. Broadcast Lists Instead of Groups

To help boost privacy, WhatsApp marketing companies in Noida suggest the use of message lists instead of groups so that many customers can be sent updates in a secure manner. 

Use this to:

  1. Announce new offers.
  2. Launch new products.

     3. Send new reminders or any updates.

5. Employ Videos and Images in Promotional Material

WhatsApp allows sharing of:

  1. Demo Videos: It is possible to share short videos that describe the workings of a product or service you offer.

 

  1. Posters or Infographics: Prepare and assemble vivid, attractive images that show the most important details or key information, telling about the promotion and other features.

 

  1. Menus or Price Lists: Create a detailed list with prices for all your offered services.

 

  1. Flyers or PDF brochures: A professionally made digital flyer or brochure should be sent that outlines all your offerings.

 

Visual information has proven to be helpful in explaining your offerings, as well as capturing the attention of customers.

6. Enable Quick Replies to Answer Common Questions Quickly

Customers tend to ask the same questions, such as, but not limited to:

  1. What time do you open?
  2. How can I place an order?
  3. What are your return policies?

 

Stored messages allow you to answer quicker with Quick Replies. Smart automation can make this even simpler with the WhatsApp Business API with a blue tick. Also, adding a fast message responder with saved messages allows for simpler responses.

7. Gather Customer Insights

Customer feedback only serves to improve your business. To gather customer feedback, use short polls or surveys. The following questions can be helpful:

  1. On a scale of 1-5, how was your experience today?
  2. What new products would you like to see in the future?
  3. Would you recommend us to your friends?


The best WhatsApp marketing services in Noida utilize this data to enhance brand strategies and increase customer satisfaction.

8. Deliver Exclusive Offers and Promotions

As a result, WhatsApp messages, which are opened at a very high 98% click rate, need to be noticed. Send private offer notifications like

  1. Flash sales.
  2. Festival discounts
  3. Limited-time coupons.

Example:

“Get 20% OFF today only! Tap here to shop.”

Loyal customers get motivated with urgency, and these sales go through the roof in no time.

9. Organize Giveaways to Increase Customer Participation

Who doesn’t love gifts? Use this strategy and increase the brand’s reach. For instance, you can announce the contest as follows:

“Tag a friend and tell us your favorite product. You could win a surprise gift!”

And take it a notch higher by announcing the winners and sharing updates on the contest.

10. Post Click-to-WhatsApp Ads on Social Media

Need to move clients from Facebook or Instagram to WhatsApp? Use click-to-chat ads like

  1. “Message us for details.”
  2. “Tap to buy now.”

Social media is flooded with clients, and these ads enable businesses to connect with that audience.

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