WhatsApp Catalog: Showcase Your Products Inside WhatsApp

A WhatsApp Catalog is a built-in product or service listing inside WhatsApp Business that allows customers to browse your offerings directly within the WhatsApp app — without visiting your website. Through WhatsApp Business API, businesses can create product catalogs with images, descriptions, prices, and product IDs, and share individual products or the full catalog in conversations. Get Click Media sets up and manages WhatsApp Catalog integration for Indian businesses.

Indian customers increasingly prefer to discover, compare, and enquire about products without leaving WhatsApp. Sending a customer to a website adds friction — they leave the conversation, browse a different interface, and often don't return to complete the purchase.

WhatsApp Catalog keeps the entire product discovery and purchase journey inside WhatsApp. Your customer browses products, asks questions, and places an order — all in the same conversation thread. No website visit required. No app switch. No account registration.

For Indian small businesses, D2C brands, retailers, and service providers, WhatsApp Catalog is the fastest way to turn a WhatsApp conversation into a sale.

Set Up Your WhatsApp Catalog with Get Click Media — Official Meta BSP · Catalog setup + chatbot integration · Commerce automation · Go live in 5 days. Set Up WhatsApp Catalog · Request a Demo · See Pricing

What Is WhatsApp Catalog?

WhatsApp Catalog is a native product and service listing feature built into WhatsApp Business and WhatsApp Business API. It functions like a mini storefront inside WhatsApp — customers can view your products, see prices and descriptions, and share items with others, all without leaving the chat.

Two Versions of WhatsApp Catalog

Aspect	WhatsApp Business App Catalog	WhatsApp Business API Catalog
Who it is for	Small businesses with manual catalog management	Medium-large businesses needing automation
Product limit	500 products maximum	Unlimited via API
Setup	Manual — in-app product upload	Automated — sync from your product database
Real-time price/stock	Manual update only	Auto-sync from your inventory system
Multi-agent sharing	Limited to one device	Any agent in multi-agent inbox can share
Chatbot integration	Not supported	Chatbot can send catalog items based on query
Analytics	None	Item views, shares, order intents tracked
Best for	Boutiques, freelancers, home businesses	D2C brands, retailers, restaurant chains

This page covers WhatsApp Business API Catalog — the enterprise version that connects to your product database, syncs automatically, and integrates with chatbots and order management systems. For the basic WhatsApp Business App catalog, Meta's official documentation applies.

WhatsApp Catalog Features — What You Can Do

1. Product listings with images, price, and description. Each catalog item includes a product image (min 640×640px), product name (up to 100 characters), price with currency, description (up to 5,000 characters), an optional product URL, and a unique Retailer ID (your SKU or product code). Customers see a clean product card in the chat.
2. Send individual products or the full catalog in conversations. Your agents or chatbot can send individual product cards — "here is the specific product you asked about" — or share a link to your entire catalog. Customers can browse all products from the catalog link without leaving WhatsApp.
3. Multi-product messages (carousel-style listing). Send up to 30 products in a single message using multi-product messages — customers see a horizontal scrolling product list, each with its own image, name, and price. Customers can add to cart across multiple products in one message.
4. In-chat product enquiry and add-to-cart. Customers can tap "Add to Cart" on any catalog item, building a cart within WhatsApp. They can add multiple items and send the entire cart to your business as a single message, with your chatbot or agent receiving the structured order data.
5. Collection organisation. Group your catalog items into collections — "Men's Wear," "New Arrivals," "Best Sellers," "On Sale." Customers navigate to relevant sections instead of scrolling through everything, improving discovery and reducing time to purchase.
6. Catalog-powered chatbot recommendations. Your WhatsApp chatbot can pull from your catalog API to send personalised product recommendations. A customer asks "Show me laptops under ₹50,000" and the chatbot queries the catalog and sends matching product cards automatically.
7. Catalog API — real-time sync with your product database. For WhatsApp Business API accounts, catalog items sync automatically from your product database via the Catalog API. Price changes, stock updates, new product additions, and removals reflect in WhatsApp in real time — no manual catalog management.

How to Set Up WhatsApp Business API Catalog — Step by Step

1. Prepare your product data. Compile your product information in the format required by Meta's Catalog API: product ID (your SKU), name, description, price in INR with currency code, availability status, a publicly accessible HTTPS image URL, and category. For large catalogs, prepare a CSV or connect your product database directly. Get Click Media's team provides a product data template that matches Meta's catalog schema — you fill it in once, and we handle the upload and ongoing sync.
2. Create a Commerce account in Meta Business Manager. Your WhatsApp Business API account must be linked to a Meta Commerce account — the same one used for Facebook and Instagram Shops. Create or claim this in Meta Business Manager → Commerce Manager → Catalog. Most businesses with Facebook ads already have a Commerce Manager account; Get Click Media links your existing catalog to your WhatsApp Business API account.
3. Upload or sync your catalog. For small catalogs under 200 products, upload via CSV through Meta Commerce Manager or Get Click Media's dashboard. For large catalogs, connect via the Catalog API to automatically sync from your Shopify, WooCommerce, or custom product database. Products appear in WhatsApp within 24 hours of upload. Get Click Media's Shopify and WooCommerce plugins automatically sync your store catalog — new products, price changes, and stock updates reflect in real time.
4. Organise collections. Group your products into logical collections by category, season, price range, or bestseller status, created in Commerce Manager. Recommended collection structure for most Indian businesses: All Products, New Arrivals, Best Sellers, Sale/Offers, plus category-specific collections relevant to your inventory.
5. Integrate catalog with WhatsApp chatbot. Configure your WhatsApp chatbot to send catalog items based on customer queries. When a customer asks "Show me summer dresses under ₹1,000," the chatbot queries your catalog API for matching items and sends product cards automatically. Get Click Media's chatbot builder has a built-in catalog query action — no custom code needed for keyword-triggered recommendations.
6. Set up cart and order handling. When customers add products to cart and send the cart message, your chatbot or team needs to receive and process it. Configure your order management system to receive cart data from WhatsApp and trigger the order confirmation flow — payment link, delivery details, order tracking. Get Click Media's Commerce module handles cart-to-order conversion automatically, capturing cart data, sending payment links via Razorpay/PayU, and triggering order confirmation on payment.

WhatsApp Catalog Use Cases — 8 Indian Business Types

1. Fashion & Apparel — D2C Brands

List new arrivals, seasonal collections, size-wise listings, accessories, and clearance sale items. A typical journey: customer clicks a CTWA ad → enters WhatsApp → chatbot says "Browse our collection" → customer taps the catalog link → browses → adds 2 items to cart → sends the cart → chatbot sends a payment link → order placed. Result: 30% of catalog viewers convert to cart in the same session, vs 8% for website browsing.

2. Restaurants & Food Delivery

List the full menu by category — starters, mains, desserts, drinks — plus combo offers, chef's specials, and daily specials. Customer messages "Can I see your menu?" → chatbot shares the catalog link → customer browses and adds 3 items to cart → sends the cart → chatbot confirms the order and ETA → kitchen receives the order. Result: average order value +18% vs phone orders, since customers see the full menu and add more items.

3. Electronics & Gadgets

Showcase smartphones, laptops, and accessories with full specs in the description, available colours, and EMI options. Customer asks "Show me phones under ₹20,000" → chatbot filters the catalog and sends 5 matching product cards → customer asks about a specific model → chatbot sends a detailed spec card → "Add to Cart." Result: enquiry-to-purchase conversion 2.8x higher than a website product page alone.

4. Retail — Kirana / Grocery

Maintain a regular order catalogue for repeat customers — daily staples, household items, personal care, with prices updated weekly, organised into Fresh Produce, Household, and Personal Care collections. A repeat customer messages "My usual order" → chatbot sends their last order as a pre-filled cart → customer modifies and sends → delivery scheduled. Result: repeat order rate +45%, with order frequency increasing from fortnightly to weekly.

5. Jewellery — Gold & Silver

Showcase rings, necklaces, bangles, and sets with weight, purity, and making charges listed, priced updated daily with the gold rate. Customer messages "Show me gold chains under ₹15,000" → catalog filtered by price shows 6 matching chains → customer asks about custom sizing → an agent takes over. Result: walk-in conversion +25% for customers who viewed the catalog before visiting the store.

6. Services — Salon / Spa

List all services with duration, price, and slot availability, plus combo packages, membership plans, and gift vouchers. Customer messages "What services do you offer?" → chatbot shares the catalog → customer browses and adds "Bridal Package" to cart → chatbot opens the appointment booking flow → slot confirmed. Result: service enquiry-to-booking conversion +38% vs voice/text description alone.

7. Healthcare — Pharmacy / Medical Supplies

List over-the-counter medicines, vitamins, health devices, and baby products — prescription items are excluded from the catalog and handled by the pharmacist. A patient messages asking about a specific supplement → chatbot matches items from the catalog → sends a product card with dosage info → patient adds to cart → delivery scheduled. Result: reorder rate for repeat customers +52% vs text-only ordering.

8. B2B Wholesale / Distributor

Maintain a trade catalog with retail price and wholesale price — wholesale shown only after the CRM identifies a trade buyer — with MOQ, lead time, and payment terms in the description. A trade buyer messages → chatbot identifies them as a registered trade customer → shares the wholesale catalog → buyer browses → places a bulk order → the sales rep receives the order in CRM. Result: B2B order processing time −60% vs email/phone order taking.

WhatsApp Catalog vs Website — When to Use Which

A common question from Indian businesses: "I already have a website — do I still need a WhatsApp Catalog?" The answer depends on how your customers shop. For most Indian B2C businesses, the answer is yes.

Scenario	Use website	Use WhatsApp Catalog	Use both
Customer found via Google Search	Yes — SEO drives website traffic	No	Share catalog link in the WhatsApp conversation
Customer reached via WhatsApp (ad/chat)	No — friction to switch apps	Yes — keep them in WhatsApp	Both — website for SEO, catalog for WA conversion
Repeat customer placing a regular order	Sometimes	Yes — catalog is faster for repeat buyers	Yes
Customer comparing multiple products	Yes — more screen space	Partial — limited by WhatsApp UI	Show top 3 on WA, link to full comparison on website
Customer on feature phone / slow internet	Yes, if mobile-optimised	Better — WhatsApp loads faster than most websites	WhatsApp catalog is lighter
B2B buyer with a large complex order	Yes — full e-commerce features	No — cart not built for complex B2B	Website for quotes, catalog for discovery

The strategic answer for Indian businesses: use your website for SEO and new customer acquisition, and use WhatsApp Catalog for conversion once the customer is already in a WhatsApp conversation. Both serve different moments in the customer journey — this is where WhatsApp commerce and WhatsApp automation work together.

WhatsApp Catalog API — Technical Overview

For businesses with large or frequently changing product databases, the WhatsApp Catalog API enables automated catalog management with no manual uploads required.

API capability	What it does	When to use
Product upload	Create new products in the catalog via API	New product launch — auto-pushed to catalog
Product update	Update price, description, availability, images	Daily price sync, stock updates, seasonal descriptions
Product deletion	Remove discontinued or out-of-stock products	SKU retirement, out-of-stock management
Batch operations	Upload, update, or delete up to 1,000 products in one API call	Large catalog sync from ERP or product database
Catalog query	Search and filter catalog by attributes for chatbot use	Chatbot product recommendation engine
Cart retrieval	Receive customer cart data when they send cart to business	Order management system integration
Collection management	Create and update product collections via API	Seasonal collection launches, sale sections

Shopify and WooCommerce: Get Click Media's native plugins automatically sync your Shopify or WooCommerce product catalog to WhatsApp in real time — new products, price changes, and stock updates are reflected without any manual work. Setup takes under 60 minutes.

Frequently Asked Questions — WhatsApp Catalog India

What is a WhatsApp Catalog and how does it work? A WhatsApp Catalog is a built-in product or service listing inside WhatsApp Business that lets customers browse your offerings without leaving the app. Via WhatsApp Business API, businesses add products with images, descriptions, and prices. These can be shared individually in conversations, as multi-product carousels, or as a catalog link. Customers can add items to a WhatsApp cart and send the cart to the business to place an order — all within WhatsApp.

How many products can I list in a WhatsApp Catalog? Via WhatsApp Business App, the limit is 500 products. Via WhatsApp Business API, there is no practical limit — large retailers sync thousands of products automatically via the Catalog API. For businesses using Get Click Media's Shopify or WooCommerce integration, your entire store catalog syncs automatically to WhatsApp.

Can customers buy directly through WhatsApp Catalog? Customers can add items to a WhatsApp cart and send the cart to your business as a structured order message. Completing the purchase requires an additional step: your chatbot or agent sends a payment link — via Razorpay, PayU, CCAvenue, or UPI — and the customer pays. WhatsApp Pay is available in India for businesses with a WhatsApp Pay integration, enabling in-app payment without leaving WhatsApp.

Does WhatsApp Catalog work with my Shopify or WooCommerce store? Yes. Get Click Media's Shopify and WooCommerce plugins automatically sync your store catalog to WhatsApp. Product names, descriptions, prices, images, and stock availability are updated in real time whenever you make changes in your Shopify or WooCommerce admin. New products added to your store appear in your WhatsApp Catalog automatically — no manual upload required.

Can I show different prices to different customers (B2B vs B2C)? WhatsApp Catalog supports one standard public price per product. For B2B wholesale pricing, the recommended approach is to identify the customer type via your chatbot — registered trade buyer vs retail — then send trade-specific product cards with wholesale pricing as individual messages rather than from the public catalog. Get Click Media's chatbot platform supports this customer segmentation flow.

How do I organise my WhatsApp Catalog for large inventories? Use WhatsApp Catalog Collections to group products by category, season, price range, or popularity. For large inventories of 1,000+ products, make sure your chatbot's product recommendation logic uses the Catalog API to filter by attributes — category, price range, availability — so customers see relevant products rather than being overwhelmed by the full catalog. Get Click Media provides catalog architecture consulting for large retail and D2C clients.

Can my WhatsApp chatbot send products from the catalog automatically? Yes. WhatsApp Business API's Catalog API allows your chatbot to query, filter, and send catalog items based on customer messages. When a customer says "Show me running shoes under ₹3,000," the chatbot filters the catalog for matching items and sends up to 30 products as a multi-product message. This requires WhatsApp Business API with chatbot integration — both provided by Get Click Media.

Is WhatsApp Catalog free? Creating and maintaining a WhatsApp Catalog is free — there is no charge from Meta for catalog storage or product listings. The costs involved are WhatsApp Business API conversation charges when customers interact with your catalog, Get Click Media's platform fee, and any custom development or integration work. The Catalog API calls themselves are free within Meta's API usage limits.

Get Started

WhatsApp Catalog turns product discovery into a same-conversation sale — no website hop, no app switch, no lost intent. Paired with WhatsApp automation, a well-built chatbot, and WhatsApp API integration into your CRM, it's the fastest path from "what do you have?" to a confirmed order for Indian e-commerce and retail businesses.

Set Up Your WhatsApp Catalog with Get Click Media — Official Meta BSP · Catalog setup + chatbot integration · Commerce automation · Go live in 5 days. Set Up WhatsApp Catalog · Request a Demo · See Pricing