A wa.me link opens a WhatsApp conversation with your business- no number saving, no searching, no friction. One tap and the customer is talking to you.
Keep it under 10 words- long pre-filled messages get edited or deleted.
Your Click to Chat link
https://wa.me/91Scan to test
Use this QR code on business cards, packaging, or in-store signage- or scan it now to test the link on your own phone.Trusted by 10,000+ businesses across India
WhatsApp Click to Chat (also called a wa.me link or WhatsApp direct link) is a URL that opens a WhatsApp conversation with a specific phone number when clicked- without the sender needing to save the number first. The link format is https://wa.me/[phone number] and can include a pre-filled message. Click to Chat links can be placed on websites, in emails, in social media bios, on business cards, and in QR codes.
Basic format
https://wa.me/[country_code][phone_number] // Example- Indian number +91 98765 43210: https://wa.me/919876543210 // No spaces, dashes, or plus sign in the URL
With pre-filled message
https://wa.me/919876543210?text=I%20am%20interested%20in%20WhatsApp%20API // URL encoding: Space = %20 | Comma = %2C | Apostrophe = %27
WhatsApp QR Code: useful for business cards, packaging, and desktop placement. Generate the official version in WhatsApp Business App → Settings → Business Tools → Short Link, or via Meta Business Manager for API accounts- or just use the generator at the top of this page.
| Method | Customer Effort | Drop-off Rate |
|---|---|---|
| Ask customer to save number | High- save, find, open chat | Very high- 60–80% never do it |
| wa.me Click to Chat link | Zero- one click opens chat | Very low- under 5% |
Ask customer to save number
wa.me Click to Chat link
+35–50% enquiries vs contact form alone
Contact rate +60% vs form-only pages
Product page conversion +22%
Pricing page lead rate +40%
15–25% of bio clicks go to WhatsApp
GBP message CTR +3x vs phone-only CTA
10–15% of recipients use WhatsApp link
QR scans convert at 40–60% at events
WhatsApp opt-in rate 45–65%
Lead cost 40–60% lower vs form CTA
“Hi, I am interested in the 3 BHK property at Sector 150 Noida. Budget: ₹80L.”
Lead response <60s. Chatbot qualifies budget & timeline.
“Hi, I want to know about the JEE 2027 batch- fee, schedule, admission.”
Chatbot collects student details, routes to counsellor.
“I want to book an appointment with a cardiologist. Preferred date: this week.”
Chatbot shows slots, confirms, sends calendar invite.
“Hi, I want to know more about the Galaxy S24 Ultra. Is it available?”
Chatbot answers availability, delivery, EMI options instantly.
“Hi, I want to check my eligibility for a Personal Loan of ₹5 lakhs.”
Chatbot pre-qualifies in 2 minutes, connects to loan officer.
“Hi, I am interested in the Bali 7-night package for 2 adults + 1 child.”
Chatbot confirms availability, sends itinerary PDF.
“Hi, I want to request a demo of your WhatsApp API platform.”
Sales team receives a qualified demo request instantly.
“Hi, I want to reserve a table for 4 on Saturday 26 July at 8 PM.”
Hostess or chatbot confirms availability, books table.
| Scenario | Without API | With API + Chatbot |
|---|---|---|
| Customer clicks link at 11 PM | Message sits unread until morning. | Chatbot responds instantly and qualifies the lead overnight. |
| 100 customers click simultaneously | Team overwhelmed, response time degrades. | All 100 conversations handled at once by the chatbot. |
| Customer asks about pricing | Someone manually replies whenever they see it. | Chatbot gives live pricing and creates a CRM lead automatically. |
| Customer drops off mid-conversation | Conversation lost- no re-engagement. | CRM records the drop-off and triggers re-engagement in 24 hrs. |
Customer clicks link at 11 PM
100 customers click simultaneously
Customer asks about pricing
Customer drops off mid-conversation
The complete stack: Click to Chat link → customer clicks → chatbot responds instantly → lead captured in CRM → automated follow-up begins → human agent handles when qualified.
| Aspect | Click to Chat | Click to WhatsApp Ads |
|---|---|---|
| What it is | A URL you create and place anywhere | A Meta ad format with WhatsApp as the CTA |
| Cost | Free- no ad spend required | Paid- you pay for impressions/clicks |
| Lead quality | Warm- already engaged with your brand | Variable- depends on targeting |
| Free 72-hour conversation | No- normal charges apply | Yes- free for 72 hours |
| Scale | Limited to your organic traffic | Unlimited- paid reach |
What it is
Cost
Lead quality
Free 72-hour conversation
Scale
Recommended: run Click to Chat everywhere on your organic presence, and Click to WhatsApp ads to reach new audiences- both feed into one unified conversation inbox.
Big or small, we power communication for all- talk to us today.
A WhatsApp Click to Chat link (wa.me link) is a URL that opens a WhatsApp conversation with a specific phone number when clicked- without the customer needing to save the number first. On desktop, it prompts the user to open WhatsApp Web or the desktop app.
Free link generator · Pre-filled messages · Chatbot automation · CRM integration.