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OTP SMS Services

Best OTP SMS Service Provider in India

Deliver one-time passwords in under 3 seconds. Transactional route bypasses DND filters- every user gets their OTP, every time, with 99.9% delivery uptime, backed by TRAI DLT-registered infrastructure and trusted by 10,000+ Indian businesses.

Explore OTP Plans
OTP SMS Service Provider in India- Get Click Media platform dashboard

10K+

Businesses trust us for every message they send.

Acer Labs- client using Get Click Media bulk SMS platform
Aditi Dental- dental clinic using SMS for appointment reminders
Aggarwal Bandhu Properties- real estate firm using bulk SMS campaigns
Alkabir Tours- travel company using SMS for booking confirmations
Aphrodite Buddha Spa- wellness brand using SMS marketing
Bada Business- e-learning platform using bulk SMS notifications
Balaji Collection- retail brand using promotional SMS
Brinda- brand using bulk SMS for customer engagement
Buddy Education- EdTech platform using SMS for student alerts
BYOB- business using Get Click Media bulk SMS services
Cashi- fintech using OTP SMS for secure transactions
Earth- brand using bulk SMS marketing campaigns
Evanik- using SMS marketing for customer outreach
GD Goenka- school using bulk SMS for parent communication
Green Planet India- using bulk SMS for awareness campaigns
Heli PKG- logistics company using transactional SMS alerts
IBG Network- using bulk SMS for business communication
Ini Homes- real estate brand using SMS lead campaigns
Institute of Derm Authority- clinic using SMS for patient reminders
Kins- using Get Click Media bulk SMS platform
Lead Ins Fin- financial services using SMS notifications
Legal Fund- legal services firm using SMS for client updates
Logic Education- using SMS for student and parent updates
Max Labs- using bulk SMS for test result notifications
Mocha Star- F&B brand using promotional bulk SMS
Multi- using Get Click Media bulk SMS services
Namaste Dwaar- hospitality brand using SMS for bookings
NCR- enterprise using bulk SMS communication
Nexus Pay- fintech using OTP and transactional SMS
Niramaya Healthcare- healthcare provider using SMS for patient notifications
Poonam Jewellers- jewellery brand using promotional SMS marketing
Prime Dental- dental clinic using SMS for appointment alerts
Pure Revive- wellness brand using SMS for offers and updates
Radius- using bulk SMS for business outreach
Roof Assets- real estate company using bulk SMS campaigns
Salary Now- fintech platform using SMS for payment alerts
Saniya Woods- brand using bulk SMS services
Saras Realty- real estate agency using promotional SMS
Ship Line- logistics company using transactional SMS tracking alerts
Smart Realty- real estate brand using SMS lead generation
Stiller Safe- security brand using SMS for instant alerts
TCM Service Mart- service platform using bulk SMS for customer updates
Teleopedia- telecom business using Get Click Media SMS platform
TGMRN- using bulk SMS for business communication
Vision Tech- technology company using SMS campaigns
WWICS- immigration consultancy using bulk SMS for client communication
Acer Labs- client using Get Click Media bulk SMS platform
Aditi Dental- dental clinic using SMS for appointment reminders
Aggarwal Bandhu Properties- real estate firm using bulk SMS campaigns
Alkabir Tours- travel company using SMS for booking confirmations
Aphrodite Buddha Spa- wellness brand using SMS marketing
Bada Business- e-learning platform using bulk SMS notifications
Balaji Collection- retail brand using promotional SMS
Brinda- brand using bulk SMS for customer engagement
Buddy Education- EdTech platform using SMS for student alerts
BYOB- business using Get Click Media bulk SMS services
Cashi- fintech using OTP SMS for secure transactions
Earth- brand using bulk SMS marketing campaigns
Evanik- using SMS marketing for customer outreach
GD Goenka- school using bulk SMS for parent communication
Green Planet India- using bulk SMS for awareness campaigns
Heli PKG- logistics company using transactional SMS alerts
IBG Network- using bulk SMS for business communication
Ini Homes- real estate brand using SMS lead campaigns
Institute of Derm Authority- clinic using SMS for patient reminders
Kins- using Get Click Media bulk SMS platform
Lead Ins Fin- financial services using SMS notifications
Legal Fund- legal services firm using SMS for client updates
Logic Education- using SMS for student and parent updates
Max Labs- using bulk SMS for test result notifications
Mocha Star- F&B brand using promotional bulk SMS
Multi- using Get Click Media bulk SMS services
Namaste Dwaar- hospitality brand using SMS for bookings
NCR- enterprise using bulk SMS communication
Nexus Pay- fintech using OTP and transactional SMS
Niramaya Healthcare- healthcare provider using SMS for patient notifications
Poonam Jewellers- jewellery brand using promotional SMS marketing
Prime Dental- dental clinic using SMS for appointment alerts
Pure Revive- wellness brand using SMS for offers and updates
Radius- using bulk SMS for business outreach
Roof Assets- real estate company using bulk SMS campaigns
Salary Now- fintech platform using SMS for payment alerts
Saniya Woods- brand using bulk SMS services
Saras Realty- real estate agency using promotional SMS
Ship Line- logistics company using transactional SMS tracking alerts
Smart Realty- real estate brand using SMS lead generation
Stiller Safe- security brand using SMS for instant alerts
TCM Service Mart- service platform using bulk SMS for customer updates
Teleopedia- telecom business using Get Click Media SMS platform
TGMRN- using bulk SMS for business communication
Vision Tech- technology company using SMS campaigns
WWICS- immigration consultancy using bulk SMS for client communication
About OTP SMS

What is OTP SMS Service?

OTP SMS service delivers One-Time Passwords- short-lived numeric codes used to authenticate users during login, payment authorisation, account verification, and other sensitive actions. Unlike standard promotional messages, OTPs travel via the transactional route and reach every recipient, including DND-registered numbers, within seconds.

In India, OTP SMS is classified as a critical transactional message under TRAI guidelines. Senders must register their entity, approved sender ID, and message template on the DLT (Distributed Ledger Technology) platform before any OTP can be delivered. Learn about the DLT registration process →

Get Click Media routes your OTPs through carrier-grade infrastructure with sub-second delivery, automatic retries, and real-time delivery receipts- so your users never wait and your conversions never drop.

OTP SMS service provider platform showing real-time delivery dashboard for Indian businesses
Sub-Second OTP Delivery
Why Choose Us

Why Choose Get Click Media for OTP SMS in India?

Everything you need to deliver OTPs reliably, compliantly, and at scale across India.

Sub-Second Delivery

OTPs are dispatched over priority transactional routes and typically reach the recipient's handset in under 3 seconds.

DLT Compliant Transactional Route

We handle your TRAI DLT entity, sender ID, and template registration- ensuring your OTPs bypass DND filters legally.

Simple REST API

Send OTPs with a single API call. SDKs available for Node.js, Python, PHP, and Java. Go live in under an hour.

Automatic Retries

Failed deliveries are automatically retried across alternate telecom routes to maximise the chance of successful OTP delivery.

Real-Time Delivery Reports

Track every OTP- sent, delivered, failed- in real time from your dashboard or via webhook callbacks.

24×7 Dedicated Support

Round-the-clock support via phone, email, and WhatsApp. Average response time under 2 minutes.

Use Cases

OTP SMS Solutions for Every Industry in India

Banking & Finance

Secure login OTPs, fund-transfer authentication, credit card approvals, and NBFC loan disbursement confirmations.

E-commerce & Retail

Guest checkout verification, new account sign-ups, high-value order confirmations, and return initiation OTPs.

EdTech & Education

Student portal login, exam registration verification, and parent app authentication via one-time password SMS.

Healthcare

Patient portal login, teleconsultation access codes, prescription delivery confirmation, and lab result release OTPs.

Real Estate & PropTech

Site visit booking confirmation, digital agreement signing verification, and payment release authentication.

SaaS & Startups

Passwordless login, 2FA for sensitive actions, new device verification, and team member onboarding codes.

Simple Setup

How to Start Sending OTP SMS in India

From signup to your first OTP delivery in 4 easy steps.

Sign Up

Create your account in under 2 minutes. No credit card required to start your OTP SMS integration.

DLT Registration

We assist you with TRAI DLT registration- entity, transactional sender ID, and OTP template approval. Learn about DLT compliance.

Integrate the API

Add our REST API or SDK to your app. Trigger an OTP with a single HTTP call- your users receive it in seconds.

Monitor & Scale

Track delivery receipts in real time from your dashboard. Scale from 100 to 10 million OTPs without changing a line of code.

For Developers

Send an OTP and handle delivery events

One API call to send, and one webhook to know what happened. Full endpoint reference is on the SMS API page.

1. Send the OTP

Use the transactional route with your DLT-approved OTP template ID and header.

POST /v1/sms/send
curl -X POST https://api.getclickmedia.com/v1/sms/send \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "to": "+9198XXXXXXXX",
    "senderId": "GCMSMS",
    "templateId": "1707XXXXXXXXXXXXXXX",
    "message": "482913 is your OTP for login. Valid for 10 minutes. Do not share it. - GCMSMS",
    "route": "transactional"
  }'

2. Receive delivery events

Register a webhook with POST /v1/sms/webhooks. Each status change is sent to your URL:

Webhook payload
{
  "event": "sms.failed",
  "messageId": "sms_7c3f21",
  "to": "+9198XXXXXXXX",
  "status": "failed",
  "route": "transactional",
  "timestamp": "2026-08-13T10:15:04Z"
}
What to do for each OTP delivery event
EventMeaningWhat your app should do
sentAccepted by the operator networkStart the resend timer (for example 30 seconds). Don't show success yet.
deliveredDelivered to the handsetRecord delivery time. Nothing for the user to do.
failedNot delivered (switched off, invalid number, operator rejection)Enable “Resend” straight away, and offer voice OTP or WhatsApp OTP on the next attempt.
No event before timer endsDelivery report delayed or lostAllow a resend. Generate a new code and invalidate the old one.

3. Handle the event in your app

webhook.js (Node.js + Express)
// Express webhook: update the OTP attempt, never resend blindly
app.post("/webhooks/sms", express.json(), async (req, res) => {
  res.sendStatus(200); // acknowledge first
  const { messageId, status } = req.body;

  const attempt = await otpAttempts.findByMessageId(messageId);
  if (!attempt) return;                     // unknown or duplicate event

  await otpAttempts.update(attempt.id, { status });

  if (status === "failed") {
    // Let the user retry straight away instead of waiting out the timer,
    // and offer another channel on the next attempt
    await otpAttempts.update(attempt.id, { resendAllowedAt: new Date(), suggestChannel: "voice" });
  }
});
  • ✓Generate a new code on every resend, and invalidate the previous one.
  • ✓Cap resends (for example 3 per number per 15 minutes) to block SMS pumping.
  • ✓Match the template exactly to your DLT-approved OTP template, or the operator will reject the message.
  • ✓Never log the OTP value in plain text. Store a hash with an expiry time.

Is Get Click Media the right OTP provider for you?

We're a strong fit if most of these apply. Lower volume? Check the OTP pricing tiers first to see which plan fits.

  • ✓You send 10,000+ OTPs a month, or expect to soon
  • ✓You have, or are ready to complete, DLT entity and template registration
  • ✓Login, payment, or sign-up conversion depends on OTPs arriving within seconds
  • ✓You need delivery reports in your own system via webhook
Transparent Pricing

OTP SMS Pricing for Indian Businesses

No hidden charges. DLT assistance included in all plans.

Starter

₹0.12/ OTP

Up to 10,000 OTPs/month

  • ✓Transactional OTP Route
  • ✓DLT Registration Support
  • ✓Basic Analytics Dashboard
  • ✓Email Support
  • ✓REST API Access
Get Started
Most Popular

Growth

₹0.09/ OTP

Up to 1,00,000 OTPs/month

  • ✓Everything in Starter
  • ✓Priority Delivery Queue
  • ✓Webhook Delivery Reports
  • ✓Dedicated Account Manager
  • ✓24×7 Phone Support

Enterprise

Custom Pricing

Unlimited OTPs

  • ✓Everything in Growth
  • ✓Custom SLA & Uptime Guarantee
  • ✓Dedicated Infrastructure
  • ✓Automatic Failover Routes
  • ✓On-site Integration Support
Contact Sales

Prices shown are indicative. Final pricing depends on volume, route, and contract terms. All prices exclusive of GST. DLT charges may apply as per TRAI guidelines.

See full OTP SMS pricing, volume tiers, and what's billed

Trusted OTP SMS provider for thousands of businesses across India

10,000+Businesses
<3 secAvg Delivery
DLTCompliant
24/7Support
Regulatory Compliance

DLT Compliance for OTP SMS- India's TRAI Mandate Explained

All OTP SMS sent in India must travel via the transactional route under TRAI's DLT (Distributed Ledger Technology) framework, effective March 2021. The good news: the transactional route is DND-exempt- your OTPs reach every registered user, regardless of their DND status, 24×7.

Why OTPs Need DLT Registration

Even though OTPs are service messages, TRAI still requires the sending entity, sender ID, and OTP message template to be pre-approved on an authorised DLT portal (Airtel, Jio, Vi, BSNL, Tata, Videocon, or Tanla). Messages with unregistered templates are scrubbed by telecom operators before delivery.

What We Handle for You

  • Entity Registration on TRAI DLT portal
  • Transactional Sender ID (Header) Registration
  • OTP Template Registration and approval
  • Message Scrubbing for DLT compliance
  • Ongoing compliance monitoring
Explore our DLT Registration Service →
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FAQ

Frequently Asked Questions about OTP SMS in India

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Business professional using the Get Click Media OTP SMS platform