Call Analytics & Reporting
Track call volume, duration, drop-offs, and IVR path performance- with a real-time dashboard, historical trends, and API access to the same data.
Real-time & historical reporting · Call recording · 10,000+ Indian businesses
Trusted by 10,000+ businesses across India
Every metric that matters for a phone call
Call Volume Over Time
How many calls came in or went out, broken down by hour, day, or campaign.
Average Call Duration
How long calls typically last, overall and by department or campaign.
Answer & Drop-Off Rate
What share of calls connect versus disconnect before reaching a resolution.
IVR Path Performance
Which menu options callers choose and where they abandon the flow.
Agent-Level Metrics
Calls handled and average handle time per agent.
Missed-Call & Callback Data
Which calls went unanswered and whether a callback was made.
A phone call is invisible without data
Unlike a text channel, where you can review the message content itself, a phone call's value is otherwise invisible without recording and structured data. Analytics turn call volume into an actual operational signal: which IVR menu options are confusing, which time of day needs more staffing, and which campaigns from auto-dialer or voice broadcast are actually connecting- instead of a raw call count that tells you almost nothing about what happened on those calls.
See exactly where callers drop off or loop
IVR path analysis visualizes where in a multi-level IVR flow callers most often drop off or loop back through a menu repeatedly- the concrete signal to redesign a confusing menu, instead of guessing at which option to change. A menu that looks fine on paper often reveals a very different reality once real caller paths are mapped against it.
Today's activity, and the longer-term pattern
Real-time dashboard
See today's call activity as it happens- live volume, active calls, and answer rates- useful for staffing decisions in the moment.
Historical trend reporting
Look back across weeks or months to spot patterns- which days need more staffing, which campaigns are trending up or down.
Every call backed by a recording and raw data access
Call recording access
Recordings are tied to the specific call they belong to, so you can pull up the exact recording for QA review or to resolve a customer dispute.
API & webhook access
The same call-analytics data is available via API and webhook, so you can build custom dashboards on top of it.
See the full Voice API for Developers.
Analytics built into every call, by default
Get Click Media captures call volume, duration, IVR path, and agent data automatically on every voice account- no separate integration step required- with the same data available on the dashboard, tied to call recordings, or via API and webhook for teams building their own reporting.
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Call Analytics & Reporting FAQs
Call volume over time, average call duration, answer and drop-off rate, IVR path performance (which menu options callers choose and where they abandon the flow), agent-level metrics like calls handled and average handle time, and missed-call and callback data.
With a text channel, you can review the message content itself. A phone call's value is otherwise invisible- without recording and structured data, you can't see what happened on the call. Analytics turn raw call volume into an actual operational signal: which IVR menu options confuse callers, which time of day needs more staffing, and which campaigns are actually connecting.
It's a visualization of where in a multi-level IVR flow callers most often drop off or loop back through a menu repeatedly- the concrete signal that a menu is confusing and needs to be redesigned, rather than guessing at what to change. See the IVR System.
Both- a live dashboard shows today's call activity as it happens, and historical trend reporting covers weeks or months of data for pattern analysis, so you get both immediate visibility and longer-term insight.
Yes- call recordings are tied to the specific call record they belong to, so you can pull up the recording for a specific call for quality assurance review or to resolve a customer dispute.
Yes- campaign-level call analytics show connect rates and outcomes for outbound campaigns run through the auto-dialer or voice broadcast, so you can see which lists and campaigns are performing. See Auto-Dialer Service.
Yes- the same call analytics data is available via API and webhook, so you can build your own dashboards or feed the data into your existing BI tools instead of relying solely on the GCM dashboard. See the Voice API for Developers.
Agent-level metrics like calls handled and average handle time help identify staffing needs, coaching opportunities, and whether call volume at a given time is being served efficiently.
It shows which inbound calls went unanswered and whether a callback was made, so a missed inquiry doesn't just disappear- it surfaces as a follow-up task.
No- call analytics is built into every Get Click Media voice account by default, capturing volume, duration, IVR path, and agent data automatically as calls happen, without a separate integration step.
Ready to see what's actually happening on your calls?
Get Click Media's call analytics dashboard is built into every voice account by default- request a demo to see it live.