WhatsApp Business API Pricing in India Per-Message Rates & Plans, Explained
Meta bills WhatsApp Business API by conversation category, not per message. See exact 2026 rates, GST treatment, and Get Click Media's plan tiers- with no hidden markup on Meta's own charges.
Official Meta BSP · No Markup on Meta's Rates · Noida, India
4
Conversation Categories
18%
GST on Charges
1,000
Free Service Conversations/mo
3
Platform Fee Tiers
Trusted by 10,000+ businesses across India
Conversation-based pricing, explained
WhatsApp doesn't charge per individual message. Instead, each time a business and a customer exchange messages, a 24-hour conversation window opens. Every message sent within that window- whether it's one message or twenty- is covered by a single conversation charge. The rate for that conversation depends on its category- marketing, utility, authentication, or service- and is set by whichever message opened the window.
- One conversation charge covers the full 24-hour window, not each message
- Category is set by the template or message type that opened the window
- Replying within an already-open window doesn't open a new billable conversation
- Rates and category definitions are set by Meta, not by Get Click Media
WhatsApp conversation rates by category
| Category | Rate | Typical Use |
|---|---|---|
| Marketing | ₹0.79 – ₹0.91 per conversation | Promotions, offers, campaigns |
| Utility | ₹0.14 – ₹0.17 per conversation | Order updates, delivery alerts |
| Authentication | ₹0.14 – ₹0.17 per conversation | OTPs, login verification |
| Service | Free for first 1,000/month, then ₹0.14 | Customer-initiated replies |
Marketing
- Rate
- ₹0.79 – ₹0.91 per conversation
- Typical Use
- Promotions, offers, campaigns
Utility
- Rate
- ₹0.14 – ₹0.17 per conversation
- Typical Use
- Order updates, delivery alerts
Authentication
- Rate
- ₹0.14 – ₹0.17 per conversation
- Typical Use
- OTPs, login verification
Service
- Rate
- Free for first 1,000/month, then ₹0.14
- Typical Use
- Customer-initiated replies
Standard India GST at 18% applies on top of these rates.
Marketing
Highest cost tier- promotions, offers, campaign announcements.
Utility
Mid cost tier- order updates, delivery notifications, account alerts.
Authentication
Same cost tier as Utility- OTPs and login verification codes.
Service
Free for the first 1,000/month, then ₹0.14 per additional conversation.
Platform fee tiers, on top of Meta's pass-through rate
No markup on Meta's own conversation rate- our platform fee covers the dashboard, support, and tools you build on top of it. Contact sales for a custom quote based on your volume tier.
| Tier | Monthly Volume | What's Included |
|---|---|---|
| Starter | Up to 10,000 conversations/month | Dashboard access, template management, onboarding support, email support, basic analytics |
| Growth (Most Popular) | 10,000 – 2,00,000 conversations/month | Everything in Starter + priority delivery, advanced analytics, CRM integration support, 24×7 phone + WhatsApp support, dedicated account manager, A/B testing |
| Enterprise | 2,00,000+ conversations/month | Everything in Growth + custom SLA, dedicated infrastructure, white-label options, on-site support (NCR), compliance documentation (RBI/IRDAI/SEBI), custom integrations |
Starter
- Monthly Volume
- Up to 10,000 conversations/month
- What's Included
- Dashboard access, template management, onboarding support, email support, basic analytics
Growth (Most Popular)
- Monthly Volume
- 10,000 – 2,00,000 conversations/month
- What's Included
- Everything in Starter + priority delivery, advanced analytics, CRM integration support, 24×7 phone + WhatsApp support, dedicated account manager, A/B testing
Enterprise
- Monthly Volume
- 2,00,000+ conversations/month
- What's Included
- Everything in Growth + custom SLA, dedicated infrastructure, white-label options, on-site support (NCR), compliance documentation (RBI/IRDAI/SEBI), custom integrations
No setup fee or lock-in on Starter or Growth. Enterprise may include a one-time setup fee as stated in your contract.
What doesn't cost anything
- The first 1,000 service (customer-initiated) conversations per month
- Any reply sent within an already-open 24-hour conversation window
- No setup fee on Starter or Growth tiers
- No lock-in on Starter or Growth tiers
A sample month, estimated
Say a business sends 2,000 marketing conversations and 10,000 utility conversations in a month. This is an illustrative estimate, not a guaranteed figure- actual Meta rates can vary within their published range.
This excludes Get Click Media's platform fee, which is quoted separately based on your volume tier. Use our pricing calculator to estimate your own monthly cost.
Per-conversation vs per-message
Bulk SMS is billed per message sent- send ten messages, pay for ten. WhatsApp Business API is billed per 24-hour conversation window opened, by category- so multiple messages exchanged within that same window don't add extra conversation charges the way multiple SMS would. This makes WhatsApp often more cost-efficient for back-and-forth interactions like support or order updates, while SMS remains a reliable fallback channel where WhatsApp isn't available.
Transparent pricing, no hidden markup
Get Click Media is an official Meta Business Solution Provider based in Noida, serving 10,000+ Indian businesses on WhatsApp Business API. We pass through Meta's conversation rates as-is and charge a clear platform fee by volume tier- no surprise per-message markups.
Want an exact quote for your volume?
Talk to our team for a custom platform fee quote, or estimate Meta's charges yourself with our free calculator.
Related WhatsApp Business API resources
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Questions about WhatsApp Business API pricing
Meta uses conversation-based pricing- each 24-hour conversation window opened is billed once, based on category (marketing, utility, authentication, or service), regardless of how many messages are exchanged within that window.
Marketing conversations cost ₹0.79–0.91, Utility and Authentication conversations cost ₹0.14–0.17 each. Service conversations (customer-initiated) are free for the first 1,000 per month, then ₹0.14 per additional conversation.
Yes- standard India GST at 18% applies on top of Meta's conversation charges and any platform fee, as with other digital/SaaS services.
A platform fee based on your monthly conversation volume tier- Starter, Growth, or Enterprise. There is no markup on Meta's own per-conversation rate; contact sales for a custom quote based on your volume tier.
No setup fee and no lock-in on the Starter or Growth tiers. Enterprise may include a one-time setup fee as stated in the contract, given the custom infrastructure and integrations involved.
The first 1,000 service conversations (customer-initiated) each month are free, and replying within an already-open 24-hour conversation window doesn't open a new billable conversation.
SMS is billed per message sent. WhatsApp is billed per 24-hour conversation window opened, by category- so multiple messages within that window don't add extra cost the way multiple SMS would.
Use our free calculator to estimate your monthly cost based on your expected conversation volume by category. Try the WhatsApp API Pricing Calculator.
Ready to see your exact monthly WhatsApp API cost?
Use our free calculator for a quick estimate, or talk to sales for a custom platform fee quote based on your volume.