Starter
₹0.16/ SMS
Below 50,000 SMS/month
- Transactional & Promotional SMS
- DLT Registration Support
- Basic Analytics Dashboard
- Email Support
- REST API Access
Bulk SMS Pricing
Bulk SMS Pricing in India Per-SMS Rates & Plans
Transparent, volume-based bulk SMS pricing for Indian businesses- starting at ₹0.16 per SMS, dropping to ₹0.10 per SMS at 5,00,000+ messages a month, with no setup fee and DLT registration support included on every plan.
No setup fee · DLT registration included · GST-exclusive, transparent per-SMS rates
₹0.14
Starting price per SMS (Growth plan)
₹0.10
Lowest rate at 5,00,000+ SMS/month
0
Platform setup fee
99.9%
Delivery uptime
Trusted by 10,000+ businesses across India
Quick Answer
Understanding Bulk SMS Pricing in India
Bulk SMS pricing in India is priced on a volume-based rate card- ₹0.16 per SMS below 50,000 messages a month, ₹0.18 per SMS above 50,000, ₹0.14 per SMS at 1,00,000+, a ₹0.12 per SMS higher slab at 1,00,000+, and ₹0.10 per SMS at 5,00,000+ messages a month. Every plan includes DLT registration support with no platform setup fee.
Published prices and examples are a starting point for planning. Your final quote can depend on message type, estimated volume, route requirements, sender and template setup, support needs, integrations, contract terms, applicable taxes, and any industry-specific compliance requirements.
Pricing Plans
Bulk SMS Pricing Plans for Indian Businesses
No hidden charges. DLT registration assistance included in every plan.
Most Popular
Growth
₹0.14/ SMS
1,00,000+ SMS/month
- Everything in Starter
- Priority Delivery Queue
- Advanced Analytics & Reports
- Dedicated Account Manager
- 24×7 Phone Support
Share your expected message volume and use case to receive a tailored quote.
Enterprise
Custom
Above 5,00,000 SMS/month
- Everything in Growth
- Rates as low as ₹0.10/SMS at scale
- Custom SLA & Uptime Guarantee
- Dedicated Infrastructure
- On-site Integration Support
Prices shown are indicative and exclusive of GST. Final pricing depends on volume, route, and contract terms. DLT-related charges set by TRAI/DLT operators may apply separately.
Rates, features, and plan availability may change. Confirm the final per-message rate, minimum commitment, recharge validity, DLT-related requirements, tax treatment, and included support scope in your written quote before purchase.
Volume-Based Pricing
Bulk SMS Pricing by Monthly Volume
Your effective per-SMS rate moves automatically as your monthly volume crosses each slab.
Volume slabs are designed to show how expected message quantity can influence a quoted unit rate. The applicable slab should be confirmed against your actual monthly, campaign-based, or contract-period volume and the type of messages you plan to send.
| SMS Volume (per month) | Price per SMS (INR) |
|---|---|
| Below 50,000 SMS | ₹0.16 / SMS |
| Above 50,000 SMS | ₹0.18 / SMS |
| 1,00,000+ SMS | ₹0.14 / SMS |
| 1,00,000+ SMS (Higher Slab) | ₹0.12 / SMS |
| 5,00,000+ SMS | ₹0.10 / SMS |
Below 50,000 SMS
- Price per SMS (INR)
- ₹0.16 / SMS
Above 50,000 SMS
- Price per SMS (INR)
- ₹0.18 / SMS
1,00,000+ SMS
- Price per SMS (INR)
- ₹0.14 / SMS
1,00,000+ SMS (Higher Slab)
- Price per SMS (INR)
- ₹0.12 / SMS
5,00,000+ SMS
- Price per SMS (INR)
- ₹0.10 / SMS
Consider both the stated rate and the usable volume. A lower per-message price may not be the lowest total-cost option if it requires a commitment that does not match your expected sending pattern or message expiry terms.
Cost Comparison
Bulk SMS Cost vs. Other Business Messaging Channels in India
Indicative market ranges for India- SMS remains the lowest per-message cost with the widest reach.
Channel costs should be evaluated alongside reach, delivery speed, customer preference, consent requirements, interaction needs, and the cost of the action a message is intended to drive. A lower unit price alone does not determine the most suitable communication channel.
| Channel | Indicative Cost | Reach | Best For |
|---|---|---|---|
| Bulk SMS (Get Click Media) | ₹0.10 – ₹0.18 / SMS | Every mobile number, no app or data needed | OTPs, alerts, reminders, high-volume campaigns |
| WhatsApp Business API | ~₹0.30 – ₹0.90 / conversation* | Opted-in smartphone users with WhatsApp | Rich media, two-way chat, support |
| RCS Messaging | ₹0.11 – ₹0.20 / message | Android users on supporting operators | Branded, interactive rich-card campaigns |
| Voice Call / IVR | ~₹0.40 – ₹0.80 / minute* | Any phone, requires the call to be answered | Urgent, high-stakes confirmations |
| ~₹0.01 – ₹0.03 / email* | Requires an active, checked inbox | Detailed content, non-urgent updates |
Bulk SMS (Get Click Media)
- Indicative Cost
- ₹0.10 – ₹0.18 / SMS
- Reach
- Every mobile number, no app or data needed
- Best For
- OTPs, alerts, reminders, high-volume campaigns
WhatsApp Business API
- Indicative Cost
- ~₹0.30 – ₹0.90 / conversation*
- Reach
- Opted-in smartphone users with WhatsApp
- Best For
- Rich media, two-way chat, support
RCS Messaging
- Indicative Cost
- ₹0.11 – ₹0.20 / message
- Reach
- Android users on supporting operators
- Best For
- Branded, interactive rich-card campaigns
Voice Call / IVR
- Indicative Cost
- ~₹0.40 – ₹0.80 / minute*
- Reach
- Any phone, requires the call to be answered
- Best For
- Urgent, high-stakes confirmations
Email
- Indicative Cost
- ~₹0.01 – ₹0.03 / email*
- Reach
- Requires an active, checked inbox
- Best For
- Detailed content, non-urgent updates
Use comparisons as directional planning information. Confirm current vendor pricing, carrier or platform charges, taxes, campaign scope, and any setup or integration costs before making a budget decision.
Compare Quotes Clearly
Look beyond the displayed cost per SMS
When comparing bulk SMS quotes, a lower headline rate may not reflect the full cost or operational fit. Ask providers to explain their volume assumptions, route type, sender setup, support scope, expiry conditions, taxes, and any onboarding or integration requirements in writing.
Compare like for like
Check that quotes cover the same message category, volume period, sender requirements, and delivery expectations.
Confirm what is included
Clarify whether DLT assistance, templates, reporting, API access, onboarding, and support are included or separately charged.
Match volume to usage
Choose a plan that fits your actual sending frequency instead of committing to unused credits only to secure a lower listed rate.
Pricing Factors
What Determines Your Bulk SMS Price
These variables can affect the effective per-message cost and the overall practicality of an SMS setup. Understanding them before requesting a quote makes it easier to select the right plan and avoid unexpected conditions later.
Monthly SMS volume
Price per SMS moves with your monthly volume slab- from ₹0.16 below 50,000 SMS/month down to ₹0.10 at 5,00,000+ SMS/month
Route type
Transactional (DND-exempt) and promotional routes are priced identically on Get Click Media plans, but route quality (direct vs shared operator) affects enterprise-tier pricing
DLT registration status
TRAI-mandated entity, sender ID (header), and template registration are one-time setup steps; GCM includes assistance at no extra platform fee
Message content & length
Unicode SMS (regional languages, emoji) counts as multiple segments per message compared to plain-text English, affecting per-send cost
Contract term & commitment
Prepaid credit purchases and annual commitments typically unlock better per-SMS rates than pay-as-you-go top-ups
GST & regulatory charges
Published per-SMS rates are exclusive of GST; DLT-related charges set by TRAI/DLT operators may apply separately
If your SMS needs vary by season, campaign, or transaction volume, mention that pattern during the quote process. A pricing structure that fits predictable monthly alerts may not be the best fit for short, high-volume promotional or event-led sends.
Included In Every Plan
What's Included in Every Get Click Media Plan
These are the core capabilities that support the operational side of SMS communication, including message setup, delivery visibility, compliance preparation, reporting, and the ability to connect SMS with your existing business workflow.
DLT registration support
Entity, header, and template registration assistance included at no extra platform fee on every plan
Real-time delivery reports
Live delivery, read, and failure-rate dashboards so you always know exactly what you're paying for
REST API & webhooks
Full API access for sending, scheduling, and receiving delivery-status callbacks- no extra integration fee
No hidden charges
No platform setup fee, no charge for undelivered messages, and no minimum commitment on Starter and Growth plans
24×7 support (Growth & Enterprise)
Phone and priority ticket support for time-critical delivery issues, with a dedicated account manager
Custom SLA (Enterprise)
Guaranteed uptime SLA, dedicated infrastructure, and on-site integration support for high-volume senders
Confirm the exact feature availability, service-level support, integration scope, and plan limitations in your final commercial proposal. Specific capabilities may depend on the selected plan, message category, implementation requirements, and account setup.
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Frequently Asked Questions
Bulk SMS Pricing in India- FAQs
These answers address common cost, setup, and planning questions. Your final requirements may vary based on message category, volume, sender setup, DLT readiness, integrations, business workflow, and the terms of the selected plan.
Bulk SMS in India is priced on a volume-based rate card- ₹0.16/SMS below 50,000 messages a month, ₹0.18/SMS above 50,000, ₹0.14/SMS at 1,00,000+, a ₹0.12/SMS higher slab at 1,00,000+, and ₹0.10/SMS at 5,00,000+ messages a month. Get Click Media's Growth plan, the most common choice for growing businesses, is priced at ₹0.14 per SMS for 1,00,000+ SMS/month.
No fixed minimum purchase is required to start- pricing scales with your monthly volume across Starter, Growth, and Enterprise tiers, and you can begin on the Starter plan with as few as a few hundred SMS. There is no setup fee on any plan; DLT registration assistance is included.
Transactional SMS runs on a DND-exempt route with priority delivery and typically routes through more direct, higher-reliability operator connections- that extra reliability and DND-exempt access carries a modest premium over standard promotional routing in some pricing structures. Get Click Media prices both routes at the same per-SMS rate across its Starter, Growth, and Enterprise plans, so there's no separate markup for transactional delivery.
Get Click Media's published per-SMS rate is exclusive of GST, and DLT-related charges (entity registration, header, and template registration fees set by TRAI/DLT operators, not by Get Click Media) may apply separately as per TRAI guidelines. There is no platform setup fee, no minimum monthly commitment on Starter and Growth plans, and no charge for undelivered messages.
Bulk SMS is generally the lowest per-message cost among business messaging channels in India- roughly ₹0.10-0.18 per SMS versus an indicative ₹0.30-0.90 per conversation for WhatsApp Business API (Meta's conversation-based pricing varies by category) and ₹0.11-0.20 per message for RCS. SMS trades richer media and two-way chat for universal reach and the lowest cost per send, which is why most businesses run SMS as the baseline channel and layer WhatsApp or RCS on top for richer engagement.
Related Bulk SMS Resources
Explore related product information, pricing guides, compliance resources, service pages, and implementation material to plan an SMS setup that fits your communication needs and budget.
Ready to see your exact bulk SMS rate?
Get Click Media provides transparent, volume-based bulk SMS pricing for Indian businesses with DLT support included and no setup fee.