Transparent, volume-based bulk SMS pricing for Indian businesses- starting at ₹0.16 per SMS, dropping to ₹0.10 per SMS at 5,00,000+ messages a month, with no setup fee and DLT registration support included on every plan.
No setup fee · DLT registration included · GST-exclusive, transparent per-SMS rates
₹0.14
Starting price per SMS (Growth plan)
₹0.10
Lowest rate at 5,00,000+ SMS/month
0
Platform setup fee
99.9%
Delivery uptime
Trusted by 10,000+ businesses across India
Bulk SMS pricing in India is priced on a volume-based rate card- ₹0.16 per SMS below 50,000 messages a month, ₹0.18 per SMS above 50,000, ₹0.14 per SMS at 1,00,000+, a ₹0.12 per SMS higher slab at 1,00,000+, and ₹0.10 per SMS at 5,00,000+ messages a month. Every plan includes DLT registration support with no platform setup fee.
The biggest lever on your effective SMS cost is monthly volume, not the plan name. Businesses sending below 50,000 SMS/month pay ₹0.16/SMS, while those crossing 5,00,000 SMS/month bring that down to ₹0.10/SMS. If your volume is growing month over month, it is worth re-checking your slab every quarter rather than staying on a plan sized for last year's traffic.
No hidden charges. DLT registration assistance included in every plan.
Below 50,000 SMS/month
1,00,000+ SMS/month
Above 5,00,000 SMS/month
Prices shown are indicative and exclusive of GST. Final pricing depends on volume, route, and contract terms. DLT-related charges set by TRAI/DLT operators may apply separately.
Your effective per-SMS rate moves automatically as your monthly volume crosses each slab.
| SMS Volume (per month) | Price per SMS (INR) |
|---|---|
| Below 50,000 SMS | ₹0.16 / SMS |
| Above 50,000 SMS | ₹0.18 / SMS |
| 1,00,000+ SMS | ₹0.14 / SMS |
| 1,00,000+ SMS (Higher Slab) | ₹0.12 / SMS |
| 5,00,000+ SMS | ₹0.10 / SMS |
Below 50,000 SMS
Above 50,000 SMS
1,00,000+ SMS
1,00,000+ SMS (Higher Slab)
5,00,000+ SMS
Indicative market ranges for India- SMS remains the lowest per-message cost with the widest reach.
| Channel | Indicative Cost | Reach | Best For |
|---|---|---|---|
| Bulk SMS (Get Click Media) | ₹0.10 – ₹0.18 / SMS | Every mobile number, no app or data needed | OTPs, alerts, reminders, high-volume campaigns |
| WhatsApp Business API | ~₹0.30 – ₹0.90 / conversation* | Opted-in smartphone users with WhatsApp | Rich media, two-way chat, support |
| RCS Messaging | ₹0.11 – ₹0.20 / message | Android users on supporting operators | Branded, interactive rich-card campaigns |
| Voice Call / IVR | ~₹0.40 – ₹0.80 / minute* | Any phone, requires the call to be answered | Urgent, high-stakes confirmations |
| ~₹0.01 – ₹0.03 / email* | Requires an active, checked inbox | Detailed content, non-urgent updates |
Bulk SMS (Get Click Media)
WhatsApp Business API
RCS Messaging
Voice Call / IVR
Price per SMS moves with your monthly volume slab- from ₹0.16 below 50,000 SMS/month down to ₹0.10 at 5,00,000+ SMS/month
Transactional (DND-exempt) and promotional routes are priced identically on Get Click Media plans, but route quality (direct vs shared operator) affects enterprise-tier pricing
TRAI-mandated entity, sender ID (header), and template registration are one-time setup steps; GCM includes assistance at no extra platform fee
Unicode SMS (regional languages, emoji) counts as multiple segments per message compared to plain-text English, affecting per-send cost
Prepaid credit purchases and annual commitments typically unlock better per-SMS rates than pay-as-you-go top-ups
Published per-SMS rates are exclusive of GST; DLT-related charges set by TRAI/DLT operators may apply separately
Entity, header, and template registration assistance included at no extra platform fee on every plan
Live delivery, read, and failure-rate dashboards so you always know exactly what you're paying for
Full API access for sending, scheduling, and receiving delivery-status callbacks- no extra integration fee
No platform setup fee, no charge for undelivered messages, and no minimum commitment on Starter and Growth plans
Phone and priority ticket support for time-critical delivery issues, with a dedicated account manager
Guaranteed uptime SLA, dedicated infrastructure, and on-site integration support for high-volume senders
Big or small, we power communication for all- talk to us today.
Bulk SMS in India is priced on a volume-based rate card- ₹0.16/SMS below 50,000 messages a month, ₹0.18/SMS above 50,000, ₹0.14/SMS at 1,00,000+, a ₹0.12/SMS higher slab at 1,00,000+, and ₹0.10/SMS at 5,00,000+ messages a month. Get Click Media's Growth plan, the most common choice for growing businesses, is priced at ₹0.14 per SMS for 1,00,000+ SMS/month.
No fixed minimum purchase is required to start- pricing scales with your monthly volume across Starter, Growth, and Enterprise tiers, and you can begin on the Starter plan with as few as a few hundred SMS. There is no setup fee on any plan; DLT registration assistance is included.
Transactional SMS runs on a DND-exempt route with priority delivery and typically routes through more direct, higher-reliability operator connections- that extra reliability and DND-exempt access carries a modest premium over standard promotional routing in some pricing structures. Get Click Media prices both routes at the same per-SMS rate across its Starter, Growth, and Enterprise plans, so there's no separate markup for transactional delivery.
Get Click Media's published per-SMS rate is exclusive of GST, and DLT-related charges (entity registration, header, and template registration fees set by TRAI/DLT operators, not by Get Click Media) may apply separately as per TRAI guidelines. There is no platform setup fee, no minimum monthly commitment on Starter and Growth plans, and no charge for undelivered messages.
Bulk SMS is generally the lowest per-message cost among business messaging channels in India- roughly ₹0.10-0.18 per SMS versus an indicative ₹0.30-0.90 per conversation for WhatsApp Business API (Meta's conversation-based pricing varies by category) and ₹0.11-0.20 per message for RCS. SMS trades richer media and two-way chat for universal reach and the lowest cost per send, which is why most businesses run SMS as the baseline channel and layer WhatsApp or RCS on top for richer engagement.
Get Click Media provides transparent, volume-based bulk SMS pricing for Indian businesses with DLT support included and no setup fee.
