RCS Messaging Service for Indian Businesses
India is moving beyond plain text SMS. With RCS Business Messaging, your brand can send rich, interactive messages- images, carousels, action buttons, and a verified sender identity- right inside your customer's default messaging app. No app downloads. No opt-in friction.
Trusted by 10,000+ businesses across India
Trusted by 10,000+ businesses across India
70%+
Open Rate
vs ~20% for plain promotional SMS
3–5×
Higher Click-Through
compared to SMS campaigns with the same offer
5–7 days
Go-Live Timeline
from sign-up to your first live RCS campaign
Think of it as SMS that finally grew up
RCS- Rich Communication Services- is what happens when the telecom industry decides plain SMS isn't good enough anymore. Instead of 160 characters and a random 6-digit sender ID your customers don't recognise, RCS Business Messaging delivers a full visual, branded experience right inside the native messaging app on Android (and now iPhone)- no app install, no WhatsApp opt-in, nothing extra.
Your verified brand name and logo are shown at the top. The message itself can have high-resolution images, swipeable product carousels, and action buttons that link directly to your payment page, store location, or booking form. And unlike SMS, you can actually see whether the customer read it.
In India, RCS is live on Jio, Airtel, and Vi networks- covering hundreds of millions of Android users. With Apple adding RCS support in iOS 18, the channel now has effectively universal reach.
RCS is the GSMA's officially standardised messaging protocol, and Google RCS Business Messaging is documented directly in Google's Business Communications developer docs.
- High-res images, GIFs, and video thumbnails
- Swipeable product and offer carousels
- Action buttons: pay, call, navigate, reply
- Verified sender badge- your brand name and logo
- Read receipts and delivery confirmations
- Two-way conversational messaging
- Automatic fallback to SMS for older devices
Why plain text SMS is no longer enough
Bulk SMS still earns its keep for OTPs and urgent transactional alerts. But for anything that's supposed to drive a customer to act- a sale, a booking, a payment- it's fighting with one hand tied behind its back.
Plain SMS limitations
- ✕160-character limit- no room for context or brand story
- ✕No brand name- just a forgettable 6-character sender ID
- ✕No images, video, or interactive elements
- ✕Zero read receipts- you never know if anyone saw it
- ✕Easy to spoof- no verified sender identity
- ✕Shortened URLs look suspicious- customers don't click
RCS solves all of this
Your customer opens a message that looks like a premium branded card- company logo, verified name, product image, one-line offer, and a single 'Buy Now' button. One tap. Done. That's why RCS campaigns consistently deliver 3–5× higher click-through rates than plain SMS campaigns carrying the same offer.
- ✓No character limit- say what you need to say
- ✓Your brand name and logo, verified by Google
- ✓Product images and carousels in the message itself
- ✓Read receipts and click tracking per recipient
- ✓Impossible to spoof- cryptographically verified sender
- ✓Action buttons go directly to your URL, call, or map
Why 2025–2026 is the right time to start
Several things have clicked into place at once- and businesses that move now will build brand familiarity before the channel gets crowded.
All three telcos are live
Jio, Airtel, and Vi have enabled RCS on their networks. India has one of the world's largest Android user bases, and most of those devices now support RCS natively through Google Messages.
Apple finally joined
iOS 18 added RCS support. That was the last barrier to universal reach- and it's gone. You can now run RCS campaigns that reach virtually every smartphone in India.
Competition hasn't arrived yet
RCS is genuinely new in India. Brands that establish their RCS presence now will build customer familiarity and recall before competitors wake up to the channel.
Performance beats the cost
Early data from Indian RCS campaigns shows open rates above 70% and CTRs between 15–35% for well-crafted messages. At pricing comparable to bulk SMS, the cost-per-conversion difference is striking.
Customers expect more
Indian consumers browse Instagram, YouTube, and WhatsApp all day. When a brand sends a 160-character plain text message in 2025, the contrast feels jarring. RCS meets them where their expectations already are.
Set up once, scale forever
RCS brand verification is a one-time process. Once your brand is verified, you can send to millions of recipients per day with no additional approvals- just build and launch.
Everything your business messages can do
From campaign idea to customer's phone in 5 steps
Build your message
Use our drag-and-drop campaign builder or REST API to create rich cards, carousels, and buttons.
Capability check
Our platform silently checks each recipient's device and network for RCS support before sending.
Delivery via carrier
RCS messages go through Jio, Airtel, or Vi's RCS gateway straight into Google Messages. No middleman.
Customer interacts
The customer sees your branded card, taps a button, or swipes your carousel. Every interaction is logged.
Live analytics
Your dashboard updates in real time- delivery, read, click, and conversion data per message.
RCS Business Messaging across every industry
Banking & Finance
- Credit card offers with an 'Apply Now' button
- EMI reminders with a direct 'Pay Now' CTA
- Loan and insurance product launches
- Fraud alerts with quick-reply confirmation
- Branch locator with embedded Maps button
E-commerce & Retail
- Flash sale campaigns with product image carousels
- Abandoned cart recovery with product photos
- Order confirmation + live tracking button
- Post-purchase review requests with star-rating quick replies
- Personalised recommendations by browsing history
Education
- Admission follow-ups with 'Book a Campus Visit'
- Exam schedule reminders with downloadable timetable
- Fee payment nudges with 'Pay Now' button
- Result notifications with 'View Result' link card
- Course recommendation carousels
Healthcare
- Appointment reminders with Confirm / Reschedule / Cancel replies
- Lab report ready with 'Download Report' button
- Medicine refill reminders + pharmacy locator
- Health insurance renewal with 'Renew Now' CTA
Real Estate
- New project launch with hero property image
- Property carousel- multiple units, price and size
- 'Book a Site Visit' with date-picker quick replies
- Payment plan reminders with EMI calculator link
Direct carrier connectivity.
Zero-code setup. Real-time data.
We're one of India's leading RCS messaging service providers, with direct integrations to Jio, Airtel, and Vi- no third-party aggregators in between. That means faster delivery, better reliability, and accurate capability detection for every recipient.
No-code campaign builder
Your marketing team can design rich cards, carousels, and action buttons without touching a single line of code.
REST API + full SDK support
Node.js, Python, PHP, and Java SDKs. Trigger RCS programmatically for transactional flows, order confirmations, and personalised sequences.
Intelligent fallback engine
RCS capability is checked per recipient. Non-RCS devices automatically get an SMS fallback- in real time, with no extra configuration.
Dedicated onboarding support
We handle the entire Google brand verification process. Most clients go live within 5–7 business days of signing up.
Compliance and data security
All campaigns comply with TRAI regulations. Customer data is processed on secure, India-hosted infrastructure.
RCS vs SMS vs WhatsApp Business API
| Feature | RCS | Bulk SMS | WhatsApp API |
|---|---|---|---|
| Rich media (images, video) | ✓ | ✕ | ✓ |
| Verified sender + brand logo | ✓ | ✕ | ✓ |
| Interactive buttons | ✓ | ✕ | ✓ |
| No character limit | ✓ | ✕ | ✓ |
| Read receipts for business | ✓ | ✕ | ✓ |
| Requires app install | ✕ | ✕ | ✓ |
| Works without internet (fallback) | ✓ | ✓ | ✕ |
| DND restrictions (promo) | ✕ | ✓ | ✕ |
| Reach- India | Android + iOS 18+ | All mobiles | ~500M users |
| Best for | Rich campaigns | OTPs, alerts | Two-way support |
Strategic note: RCS and WhatsApp serve complementary roles. The optimal strategy runs both channels from a unified platform- which Get Click Media supports natively.
From sign-up to your first RCS campaign
Brand Verification
RCS requires a one-time Google brand verification- your name, logo, and business docs. We handle everything. Typical timeline: 5–7 business days.
Campaign Setup
Access our RCS campaign builder. Choose from pre-built templates for flash sales, appointment reminders, order updates, and payment requests- or build from scratch.
Launch & Optimise
Go live, watch your dashboard update in real time, and use the engagement data to sharpen your next campaign. Our customer success team is with you 24×7.
Flexible pricing for every business size
Per-message or per-session pricing based on volume, use case, and industry. All plans include brand verification support, SMS fallback, real-time analytics, API access, and 24×7 support.
Largest CPaaS partner for RCS messaging
Get Click Media enables Indian businesses to send rich, interactive, verified messages with RCS.
One message could
change your business.
Big or small, we power communication for all- talk to us today.
Explore RCS Business Messaging by city, industry & use case
Got questions about RCS messaging in India?
What is RCS messaging and how is it different from SMS?
RCS (Rich Communication Services) is the next-gen upgrade to plain SMS. Instead of 160 characters of boring text, RCS lets you send images, carousels, and action buttons- all inside the customer's native messaging app. No app download needed, no link-click friction.
Does RCS work on all phones in India?
It works on Android devices running Google Messages (which covers the vast majority of Android phones in India across Jio, Airtel, and Vi). Apple added RCS support in iOS 18, so iPhone users on iOS 18 and above are now included too. For anyone on an older device, our platform automatically falls back to standard SMS.
Is RCS available on Jio, Airtel, and Vi networks?
Yes- all three major Indian operators support RCS. Get Click Media has direct carrier integrations with Jio, Airtel, and Vi, so you get the fastest possible delivery and accurate capability detection for every recipient.
Do I need TRAI DLT registration to send RCS messages?
RCS Business Messaging in India doesn't currently require TRAI DLT registration for content. What you do need is Google's RCS brand verification- a one-time process. Get Click Media handles the entire verification, including brand asset submission and business documentation. It typically takes 5–7 business days.
How much does RCS messaging cost in India?
Pricing is based on message volume and interaction type, and it's customised for each business. Contact our sales team for a quote- we usually respond within 24 hours. All plans include brand verification support, SMS fallback, real-time analytics, and API access.
What is RCS brand verification and how long does it take?
Google verifies your business identity before allowing branded RCS messages to be sent under your name and logo. Get Click Media manages the full process- brand assets, business registration, template submission. Typical timeline is 5–7 working days.
Can I use RCS for OTP delivery?
Yes. RCS can deliver OTPs with your verified brand name displayed, which helps customers immediately identify legitimate authentication messages. We configure automatic SMS fallback for every OTP campaign so no customer ever misses their code.
How does RCS compare to WhatsApp Business API for Indian businesses?
They're complementary, not competing. WhatsApp is strongest for two-way support conversations. RCS reaches all Android (and now iOS 18) users through their native messaging app with no opt-in required- making it stronger for broad outbound campaigns. Get Click Media supports both channels from a single platform.
What is the full form of RCS?
RCS stands for Rich Communication Services- a GSMA-standardised messaging protocol built as the modern successor to SMS, with rich media, branded sender identity, and interactive buttons built into the standard.
What is Google RCS Business Messaging (RBM)?
Google RCS Business Messaging- often shortened to Google RBM- is Google's specific product implementation of the RCS standard, used to send verified, rich messages to Android users through Google Messages. See our dedicated Google RCS Business Messaging guide for the full breakdown.
What are RCS rich cards?
Rich cards are interactive message templates that combine an image, short text, and action buttons- like 'Book Now' or 'View Offer'- in a single message, rendered natively inside the customer's messaging app.
Is RCS messaging secure?
RCS messages support end-to-end encryption between Google Messages users, and Google's brand verification process helps prevent spoofing- a meaningful security advantage over plain SMS, where sender IDs are easy to fake.
Related RCS resources
Ready to move beyond plain SMS?
Get Click Media handles brand verification, campaign setup, and carrier connectivity end-to-end. Most clients send their first RCS campaign within a week.