India's Digital Personal Data Protection Act, 2023 applies to how you collect, message, and store customer data through WhatsApp Business API. Here's what that means for your campaigns.
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India's Digital Personal Data Protection Act (DPDP Act), 2023 governs how businesses collect, use, and store the personal data of individuals in India. It requires clear, informed consent before processing personal data, limits collection to what is genuinely necessary, and gives individuals rights to access, correct, or erase their data. For businesses running WhatsApp Business API campaigns, this generally means obtaining proper opt-in consent before messaging customers, minimizing the data collected via chat or Flows, storing chat data securely, and offering a clear opt-out or deletion path.
This page is for general informational purposes and reflects our understanding of publicly available policy information at the time of writing. It is not legal advice- consult the official text of India's Digital Personal Data Protection Act, 2023 and your own legal counsel for compliance decisions specific to your business.
The DPDP Act, 2023 sets out how organizations- referred to as Data Fiduciaries- must handle the personal data of individuals, called Data Principals, in India. Its core themes are widely understood to include clear consent before data collection, collecting only what is needed for a stated purpose, giving individuals rights over their own data, maintaining a grievance redressal mechanism, and notifying relevant parties in the event of a data breach. Any business messaging Indian customers- including through WhatsApp- and collecting their personal data in the process falls within the general scope of the Act.
Clear, informed consent before adding a customer to any WhatsApp broadcast or campaign list.
Explicit consent for any personal data captured through in-chat forms or WhatsApp Flows.
Collect only the fields your business genuinely needs- not every field a form could technically ask for.
Chat transcripts and customer data captured via WhatsApp should be stored and handled securely.
A clear, working process for customers to opt out of messaging or request their data be deleted.
Data-handling terms with any BSP or platform partner processing customer data on your behalf.
These are general practices that support good data-protection hygiene for WhatsApp messaging- not a substitute for your own legal review of the Act.
| Checklist Item | Why It Matters |
|---|---|
| Documented opt-in records | Proof of consent for every contact on your messaging list |
| Clear privacy notice | Customers should know what data is collected and why |
| Data minimization in forms/Flows | Reduces exposure and aligns with purpose limitation |
| Defined data retention period | Avoids holding customer data longer than necessary |
| Breach response plan | A documented process if customer data is ever compromised |
| Vendor/BSP data-handling agreement | Clarifies responsibilities when a partner processes data for you |
Documented opt-in records
Clear privacy notice
Data minimization in forms/Flows
Defined data retention period
Breach response plan
Vendor/BSP data-handling agreement
Get Click Media reviews your opt-in flows, Flows forms, and data handling practices against these general good-practice principles.
As an official Meta Business Solution Provider working with 10,000+ Indian businesses, Get Click Media builds consent capture, data minimization, and secure handling into how we set up WhatsApp Broadcast and Flows campaigns- so compliant practice is the default, not an afterthought bolted on later.
Get Click Media helps Indian businesses run WhatsApp campaigns with consent and data-handling practices built in from day one.
Systems to capture, timestamp, and store consent records for every contact on your list.
Data captured via chat or Flows is handled under defined security practices, not left unmanaged.
Templates and guidance to help you maintain the records a compliance-minded business should keep.
Broadcast and Flows campaigns designed with consent and data minimization in mind from the outset.
Big or small, we power communication for all- talk to us today.
India's Digital Personal Data Protection Act, 2023 is a law governing how organizations collect, process, and store the personal data of individuals in India, built around principles like consent, purpose limitation, and data minimization.
Get Click Media sets up opt-in management, secure data handling, and documentation support for compliant WhatsApp messaging at scale.
