Send a single approved template message to thousands of customers simultaneously — with segmented targeting, delivery analytics, and no recipient-saved-your-number requirement.
WhatsApp Broadcast API lets businesses send a single template message to thousands of customers simultaneously through the WhatsApp Business API — unlike the free WhatsApp Business App, which limits broadcasts to 256 contacts who must have your number saved. Broadcast messages require Meta-approved templates and are billed per conversation based on category (marketing, utility, or authentication). Get Click Media, an official Meta Business Solution Provider in Noida, provides WhatsApp Broadcast API with segmented audience targeting, delivery and read-rate analytics, and template management — helping Indian businesses run compliant, high-reach WhatsApp campaigns at scale.
WhatsApp Broadcast API is the bulk-messaging capability of WhatsApp Business API. It allows a business to send one approved template message to a large list of opted-in customers in a single campaign — order updates, promotional offers, payment reminders, or event notifications — without the recipient limit or opt-in restrictions of the free Business App.
| Aspect | WhatsApp Business App | WhatsApp Broadcast API |
|---|---|---|
| Max recipients per broadcast | 256 contacts | Unlimited (tier-dependent) |
| Recipient must have your number saved | Yes | No |
| Message format | Free text | Meta-approved template only |
| Automation / CRM integration | No | Yes |
| Analytics | Basic | Delivery, read rate, click tracking |
| Best suited for | Very small businesses | Businesses sending at scale |
Send to specific customer groups based on behavior or CRM data.
Pre-approved marketing, utility, and authentication templates.
Plan and queue broadcasts in advance.
Track sent, delivered, read, and replied metrics per campaign.
Insert customer name, order ID, or other dynamic fields.
Automatic suppression of unsubscribed contacts.
Compare performance across message variants.
Meta bills broadcast messages by conversation category, opened per 24-hour window.
Promotional offers, campaigns, product announcements
Highest cost tier
Order updates, delivery notifications, account alerts
Mid cost tier
OTPs and login verification codes
Lowest cost tier
Import contacts with valid opt-in consent.
Follow Meta-approved message template guidelines.
Optional — by location, purchase history, or engagement.
Via Get Click Media's broadcast dashboard.
Delivery rate, read rate, replies, and conversions in real time.
Flash sale announcements, cart recovery, restock alerts
Payment due reminders, EMI notifications, policy renewal alerts
Appointment reminders, health camp announcements
New project launches, site visit invitations
Admission open alerts, fee due reminders
Seasonal offers, loyalty program updates
Get Click Media is an official Meta Business Solution Provider based in Noida, running WhatsApp Broadcast campaigns for 10,000+ Indian businesses. We manage template approval, audience segmentation, delivery optimization, and quality rating monitoring — so your broadcasts reach customers reliably without risking your number's messaging tier or quality score.

A WhatsApp Business API feature that lets businesses send one approved template message to a large list of opted-in customers in a single campaign.
Unlike the free Business App's 256-contact limit, Broadcast API has no practical recipient cap — it depends on your messaging tier.
No — unlike the free app, Broadcast API doesn't require recipients to have your number saved.
No — broadcasts must use a Meta-approved template. Free-form text broadcasts aren't permitted. See template message guidelines.
Per conversation window opened, based on template category — marketing, utility, or authentication. See full WhatsApp API pricing.
Yes — Get Click Media's dashboard provides delivery, read, and reply analytics per campaign.
Yes, when sent to properly opted-in customers using approved templates; Get Click Media ensures campaigns follow Meta's commerce and messaging policies.
Yes — templates support dynamic variables like customer name, order ID, and other personalization fields.
Get Click Media sets up your broadcast dashboard, templates, and audience segments — start sending compliant, high-reach campaigns today.