Promotional voice broadcast campaigns and store-locator IVR that route customers to the nearest outlet automatically. Get Click Media helps retail chains across India reach customers with seasonal promotions and connect callers to their nearest store in a single interaction.
10,000+ Indian businesses · Store-locator IVR · Voice broadcast campaigns · Missed-call offer capture
10,000+
Indian businesses on the GCM platform
24/7
Automated store-locator IVR availability
24 hrs
Custom quote turnaround
0
Cost to the caller on missed-call offer campaigns
Trusted by 10,000+ businesses across India
Retail is a high-footfall, high-volume business- a single promotional campaign or store opening needs to reach thousands of customers at once, and a customer looking for the nearest outlet wants an answer immediately, not a web search. Voice fills both needs: broadcast for one-to-many announcements, and IVR for instant, self-service routing when a customer calls in.
Retail also runs on repeat behaviour- loyalty points, seasonal offers, and feedback loops all work better when the reminder or ask actually reaches the customer. A phone call is harder to miss than a promotional SMS or email, which is why retailers increasingly pair voice broadcast and missed-call campaigns with their existing SMS and WhatsApp outreach rather than replacing it.
💡 Key insight: The retail chains that get the most out of voice combine a promotional broadcast with a store-locator IVR on the same number- the broadcast drives awareness, and the IVR immediately routes the interested caller to their nearest outlet in a single interaction.
Trigger: Upcoming seasonal sale, festival offer, or clearance event on the retail calendar. Pre-recorded voice broadcast to the customer database announcing the sale dates, top offers, and nearest participating store. Result: Higher walk-in footfall during the sale window than SMS-only promotion, since a voice message is heard even by customers who skip promotional texts.
Trigger: A new outlet is scheduled to open in a city or locality. Voice broadcast to customers in the surrounding pin codes announcing the new store's location, opening date, and any launch-day offer. Result: Faster local awareness build-up than print or digital ads alone, driving opening-week footfall.
Trigger: Customer calls a published store-locator number. IVR asks the caller to enter or speak their area or pin code, then plays the nearest store's address and hours or connects the call directly. Result: Customers reach the right store without a web search, reducing misdirected footfall and support calls.
Trigger: A loyalty member's points are about to expire or a milestone reward is unlocked. Automated voice reminder with the points balance and redemption instructions. Result: Higher redemption rates and repeat visits from loyalty members who would otherwise let rewards lapse.
Trigger: Customer gives a missed call to a number advertised in-store or on a promotion. The missed call- free for the caller- automatically triggers a coupon code by SMS or a callback with an IVR-read offer. Result: A low-friction way to capture interested customers and hand out offers without a live agent.
Trigger: A purchase or in-store visit is logged in the POS or CRM. A short automated IVR call asks the customer to rate the experience with keypad input, 2-3 questions maximum. Result: Higher feedback volume than an emailed or texted survey link, since answering a call takes less effort than clicking through a form.
| Metric | Before Voice/IVR | After Voice/IVR | Source |
|---|---|---|---|
| Sale-campaign footfall response | SMS-only promotion | Meaningfully higher walk-ins with voice broadcast added | GCM retail client campaign data (illustrative range) |
| Store-locator call resolution | Manual search or generic helpline | Routed to nearest store in one IVR interaction | GCM retail IVR deployment data (illustrative range) |
| Loyalty reward redemption rate | Email-only reminder | Improved redemption with voice reminder added | GCM retail loyalty program data (illustrative range) |
| Missed-call coupon uptake | N/A (no missed-call channel) | High-volume, zero-cost-to-caller lead capture | GCM retail campaign data (illustrative range) |
| Post-purchase survey completion rate | Low completion via emailed survey link | Higher completion via short IVR call | GCM retail feedback data (illustrative range) |
Sale-campaign footfall response
Store-locator call resolution
Loyalty reward redemption rate
Missed-call coupon uptake
Post-purchase survey completion rate
Schedule and send pre-recorded promotional voice broadcasts to segmented customer lists by city, store, or purchase history.
Route callers to the nearest store automatically using pin-code or spoken-area input, with fallback to a central helpline.
Dedicated missed-call numbers per campaign or store, each triggering its own automated coupon or callback action.
Connect voice triggers to your POS or CRM so loyalty reminders and feedback surveys fire automatically from real transactions.
Track campaign reach, store-locator routing accuracy, and survey completion from one real-time dashboard.
Number provisioning and outbound calling configured to align with applicable Indian telecom regulatory requirements.
Big or small, we power communication for all- talk to us today.
A store-locator IVR lets a caller enter or speak their area or pin code and instantly get routed to the nearest store's address, hours, or a live transfer- instead of navigating a website or calling a generic head-office number. For a retail chain with dozens or hundreds of outlets, this cuts misdirected calls and gets customers to the right store faster.
Get Click Media provides promotional voice broadcast, store-locator IVR, and missed-call campaign infrastructure for retail businesses across India.
