Get Click Media
AI Communication Platform
Trusted by 10,000+ businesses
Get Click Media
AI Communication Platform
Trusted by 10,000+ businesses
India's e-commerce market crossed ₹5 lakh crore in 2025. Every major platform is fighting for customer attention — and that attention is being won or lost in the messaging inbox. RCS gives you product carousels, Buy Now buttons, and verified sender identity that customers trust.
Headline result: E-commerce brands using RCS for flash sales report 5x to 8x higher revenue per message compared to equivalent plain SMS campaigns.
20–35%
Click-Through Rate
vs 2–3% for SMS campaigns
18–26%
Cart Recovery Rate
vs 3–5% for SMS
5–8×
Higher Revenue per Message
compared to SMS flash sales
₹9.26
Cost per Order
vs ₹136 for SMS campaigns
SMS changed Indian e-commerce. The ability to send order confirmations, delivery updates, and promotional alerts instantly gave brands a direct channel. But Indian e-commerce has outgrown what SMS can deliver.
A flash sale on a smartphone, a Diwali collection drop — these are visual purchase decisions. SMS cannot show the product. India's e-commerce CTR on SMS averages 1.5–3%.
Indian consumers receive dozens of promotional messages daily from unknown sender IDs. RCS puts your brand's verified name and logo at the top of every message — visible before the customer opens it.
SMS analytics are binary: delivered or not. RCS gives you read receipts, button-tap tracking, and conversion attribution. You know exactly what percentage read, which product they tapped, and whether they completed the purchase.
The opportunity:India's e-commerce market crossed ₹5 lakh crore in 2025. With RCS, brands can capture attention with visual, shoppable messages that drive 5–8× higher revenue per message than SMS.
Here are the 10 most effective ways Indian e-commerce brands are using RCS to drive measurable revenue.
Trigger: Seasonal sale launch (Diwali, Big Billion Day, End of Season). Send to opted-in customer base 30 minutes before sale goes live.
RCS format: Carousel of 6–8 product cards, each with product image, original price crossed out, sale price, discount %, and 'Shop Now' button. Global 'View All Deals' button below carousel.
Result: 5x to 8x higher revenue per message vs SMS. CTR of 20–35% vs 2–3% for SMS.
Trigger: Customer adds items to cart but does not complete purchase. Trigger RCS 1 hour after abandonment (first message). Second trigger at 24 hours if no purchase.
RCS format: Rich card: image of the specific product(s) left in cart, product name, price, availability (e.g., 'Only 3 left'), and 2 buttons: 'Complete Your Purchase' and 'Save for Later'. Optional: add a small discount chip (5–10%) in the 24-hour follow-up.
Result: 18–26% recovery rates vs 3–5% for SMS. Additional 8–12% from 24-hour follow-up.
Trigger: Post-purchase or post-browsing recommendation. Triggered by purchase category, browsing history, or collaborative filtering ('customers like you also bought').
RCS format: Carousel of 4–6 recommended products. Each card: product image, name, price, rating (stars as text), 'View Product' button. Global 'See All Recommendations' button.
Result: 5x higher engagement vs SMS. 41% higher CTR than standard promotional messages.
Trigger: Immediately on order placement. Transactional message — always delivered regardless of DND status.
RCS format: Rich card: order summary (product name, quantity, price, address snippet), estimated delivery date, and 3 buttons: 'Track Order' (links to tracking URL), 'View Order Details', 'Contact Support'.
Result: Reduced support tickets by 35%. 60% of customers track delivery via the message.
Trigger: When order status changes to 'Out for Delivery'. Triggered by logistics webhook.
RCS format: Rich card: product image, delivery agent name, estimated delivery window, map button (delivery address on Google Maps), 'Contact Delivery Agent' button, 'Reschedule Delivery' quick reply.
Result: Failed delivery reduction of 42%. Customer satisfaction (CSAT) score improved by 28 points.
Trigger: 24–48 hours after confirmed delivery. One of the highest-value post-purchase touchpoints.
RCS format: Rich card: product image, product name, 'How was your experience?' prompt, 5 quick-reply chips for star ratings (★★★★★ to ★), plus 'Write a Review' button.
Result: 5.5x higher review submission rate vs email. 41% of recipients submit a rating.
Trigger: After each purchase, on milestone achievement (e.g., reaching Gold tier), or when points are close to expiry (30-day expiry reminder).
RCS format: Rich card: brand loyalty programme image, points balance, tier status, points needed for next reward, 2 buttons: 'Redeem Points' and 'View Rewards Catalogue'.
Result: 3.9x higher engagement vs email. 28% of recipients redeem points within 48 hours.
Trigger: Customer has wishlisted a product. Triggered when the product price drops by a defined threshold (e.g., 15%+) or when a coupon becomes available.
RCS format: Rich card: product image, old price (crossed out), new lower price, savings amount, 'Buy Now — Limited Time' button, stock urgency signal if applicable ('Only 5 left at this price').
Result: 41% higher CTR than standard promotional messages. 22% conversion rate from alert to purchase.
Trigger: Customer has not purchased in 60–90 days. Re-engagement with personalised 'we miss you' campaign with a win-back offer.
RCS format: Rich card: personalised greeting, curated carousel of products based on last purchase category, exclusive win-back offer (e.g., 10% extra off with code), offer validity, 'Shop Now' button.
Result: 6.7x higher engagement vs email. 14% of lapsed customers make a purchase.
Trigger: New collection drop, brand collaboration, or category expansion. Sent to engaged customer segments 2–4 hours before public launch.
RCS format: Carousel: 6–8 hero products from new collection, each with lifestyle image (not just product), price, 'Early Access — Shop Now' button. Countdown urgency: 'Early access ends in 3 hours'.
Result: 3.2x higher CTR vs SMS. 45% of launches sell out within 24 hours.
RCS maps to every stage of the e-commerce customer lifecycle — from acquisition through to retention.
| Funnel Stage | Ecomm Challenge | RCS Solution | CTA Button | Lift vs SMS |
|---|---|---|---|---|
| Awareness | Reaching new customers without WhatsApp opt-in | RCS to all Android users on purchased/rented lists — no opt-in barrier | Explore Collection | +3.2x CTR |
| Consideration | Customer browses but doesn't add to cart | Browse abandonment RCS with viewed product image 30 min later | View Again — 10% Off | +5x engagement |
| Purchase Intent | Cart abandonment (₹68,000 Cr lost in India annually) | Cart recovery RCS with exact product image + urgency signal | Complete Purchase | +6x recovery rate |
| Conversion | Price sensitivity blocks final checkout | Price drop alert with product image + expiry countdown | Buy Now — ₹X Off | +41% CTR |
| Post-purchase | Low review submission rates | 1-tap star rating chips + 'Write Review' button 24hr post-delivery | Rate My Purchase | +5.5x review rate |
| Retention | Loyalty programme low visibility | Points balance card + expiry alert + rewards carousel | Redeem Points | +3.9x engagement |
| Re-engagement | Lapsed customers not responding to email | Personalised win-back carousel with last-category products + offer code | Shop Now — Code X | +6.7x vs email |
A worked ROI example for a typical Indian mid-market e-commerce brand running a flash sale campaign to 1,00,000 opted-in customers.
| Metric | Bulk SMS | RCS | Improvement |
|---|---|---|---|
| Messages sent | 1,00,000 | 1,00,000 | — |
| Cost per message | ₹0.12 | ₹0.20 | +66% |
| Total send cost | ₹12,000 | ₹20,000 | +₹8,000 |
| Messages read | ~60,000 (est.) | 82,000 (tracked) | +22,000 |
| CTR (clicks / sends) | 2.2% | 24% | +21.8 pts |
| Total clicks | 2,200 | 24,000 | +21,800 |
| Conversion rate | 4% | 9% | +5 pts |
| Total orders | 88 | 2,160 | +2,072 |
| Average order value | ₹1,400 | ₹1,400 | — |
| Total revenue generated | ₹1,23,200 | ₹30,24,000 | +₹28,90,800 |
| Revenue per ₹1 spent | ₹10.27 | ₹151.20 | +₹140.93 |
| Cost per order acquired | ₹136 | ₹9.26 | -₹126.74 |
Interpretation: RCS costs ₹8,000 more to send. It generates ₹28,90,800 more in revenue. For every rupee spent on RCS messaging, the brand earns ₹151 — vs ₹10 for SMS. The ROI differential is structural, driven by visual product presentation, verified trust, and measurable engagement.
Audience: Highest-volume RCS e-commerce use case in India. Visual nature of fashion makes rich carousels the natural format.
Audience: Electronics buyers research heavily before purchasing. RCS works best at two points: consideration and cart recovery.
Audience: Driven by repeat purchase and loyalty. Loyalty messages consistently outperform email and SMS.
Audience: Highest send frequency of any e-commerce vertical. RCS order tracking reduces support tickets significantly.
Audience: D2C brands face the challenge of building brand recall against Flipkart and Meesho without their marketing budgets.
Shopify, WooCommerce & Magento integrations
Pre-built plugins for the three platforms powering the majority of Indian D2C stores. Install, connect, and your store's order events automatically trigger RCS messages.
Real-time personalisation engine
Dynamic personalisation fields — customer name, product names, prices, order numbers, points balances, discount codes — inserted at the point of send.
A/B testing for e-commerce campaigns
Test message format, send time, CTA labels, carousel length, and offer type. Dashboard shows statistical significance alongside performance metrics.
Segment-based sending
Upload segmented customer lists or connect via API to your CDP. Send different campaigns to different segments simultaneously — VIPs, bargain hunters, lapsed customers.
Unified RCS + SMS + WhatsApp
RCS for visual campaigns, WhatsApp for support and community, SMS as universal fallback and OTP delivery. One platform, one API, one analytics view.
Analytics built for e-commerce
Track delivery, read rate, CTR per carousel card, conversion rate per button, revenue per campaign, cost per order, and ROAS. Export to GA, Mixpanel, or any BI tool.
RCS increases e-commerce sales by delivering visual, interactive product messages — carousels with product images, prices, and Buy Now buttons — directly to customers' native messaging apps with verified brand identity. The combination of visual presentation and one-tap purchase action drives click-through rates of 20–35% vs 2–3% for plain SMS. For flash sales, cart recovery, and price drop alerts, RCS consistently generates 5x to 8x higher revenue per message than SMS.
Yes. RCS abandoned cart recovery is one of the highest-ROI applications for Indian e-commerce. The message shows the exact product left in the cart — with its image, name, price, and availability signal — along with a 'Complete Your Purchase' button. Triggered automatically 1 hour after cart abandonment, RCS cart recovery generates 18–26% recovery rates vs 3–5% for SMS. A 24-hour follow-up with a small discount offer captures an additional 8–12% of abandons.
Yes. RCS carousels support 2 to 10 rich cards in a single message. Each card has its own product image, title, price, and 'Buy Now' or 'View Product' button. The customer swipes horizontally through the carousel to browse products and taps on whichever product interests them. Carousels are the highest-performing format for flash sale campaigns, new collection launches, and personalised product recommendations.
RCS order tracking messages are triggered by your logistics or order management system via Get Click Media's API. When an order status changes — confirmed, shipped, out for delivery, delivered — an RCS message is automatically sent with the relevant product image, status update, and action buttons (Track Order, Contact Support, Reschedule Delivery). The out-for-delivery message with a 'Get Directions' map button is particularly effective at reducing failed deliveries.
Yes. Get Click Media provides a native Shopify plugin that connects your store's order events to RCS campaigns automatically. Order confirmation, dispatch, delivery, cart abandonment, price drop alerts, and review requests are all configured as automated flows within the plugin — no custom development needed. WooCommerce and Magento integrations are also available.
There is no minimum campaign budget. RCS is priced per message at ₹0.15–0.25 per message at growth-tier volumes. A 10,000-message flash sale campaign costs ₹1,500–2,500 to send. Given the average order values and conversion rates achievable with RCS, positive ROI is typically achieved from the first campaign. Get Click Media works with D2C brands and mid-market e-commerce as well as large platforms.
Yes. RCS reaches all Android users with Google Messages on Jio, Airtel, and Vi networks — including customers who do not have WhatsApp installed or who are not on your WhatsApp opt-in list. This is a significant advantage for e-commerce brands targeting a broad audience that includes non-WhatsApp users (typically older customers, budget device users, and rural customers). For non-RCS devices, Get Click Media sends SMS fallback automatically.
Google brand verification takes 5–7 business days — Get Click Media manages this on your behalf. For Shopify stores, the plugin integration takes under 60 minutes once verification is complete. For custom API integrations, typical development time is 1–2 days for standard event triggers. Most e-commerce clients are live with their first RCS campaign within 7–10 business days of starting the onboarding process.
Get Click Media handles Google brand verification, plugin setup, and campaign strategy. Most e-commerce clients are live within 7–10 business days.