Shipment tracking, live delivery status, POD confirmation, and reschedule prompts- all sent as verified, interactive RCS messages instead of plain SMS. Customers act with one tap; your support team fields fewer "where is my order" calls.
Logistics operators using RCS see fewer failed deliveries and lower support call volume vs plain-text SMS tracking links.
24/7
Automated tracking & status alerts
1-tap
Track, Reschedule, or Call Driver
100%
Reach via automatic SMS fallback
0
DND restrictions on RCS vs promotional SMS
RCS (Rich Communication Services) is the modern upgrade to SMS. It lets couriers, 3PLs, and e-commerce logistics teams send verified, branded messages with live status, maps, and tap-to-act buttons- straight into a customer's native Android Messages app, with no app install required. Where RCS isn't supported, delivery automatically falls back to standard SMS.
Trigger: Order picked up from origin hub- customer wants real-time visibility without downloading a separate tracking app.
RCS format: Rich card: courier branding, shipment ID, current status, map-linked 'Track Order' button.
Result: Higher tracking-link open rates than SMS, and fewer manual 'where is my order' queries to support.
Trigger: Shipment moves through each checkpoint- out for delivery, nearby, arriving in X minutes.
RCS format: Rich card with a live status badge, estimated arrival window, and driver contact button.
Result: Customers plan around arrival windows, reducing missed doorstep deliveries and failed-attempt costs.
Trigger: Package delivered and signed for- proof-of-delivery generated in the courier's dispatch system.
RCS format: Rich card: delivery timestamp, receiver name, signature/photo thumbnail, 'View POD' button.
Result: Instant, verifiable delivery confirmation cuts POD-related disputes and manual confirmation calls.
Trigger: Customer unavailable at the scheduled delivery slot- needs to pick a new date without calling support.
RCS format: Rich card with a calendar-style 'Reschedule Delivery' button routing straight into the dispatch system.
Result: Fewer failed delivery attempts and lower reattempt logistics cost versus SMS-only rescheduling.
Trigger: Customer needs to reach the delivery executive directly for gate access, floor number, or handoff instructions.
RCS format: Rich card with driver's first name, live location pin, and a one-tap 'Call Driver' button.
Result: Smoother last-mile handoffs and fewer failed-delivery escalations to the call centre.
Trigger: Customer has a delivery exception- damaged package, delay, or wrong address- and needs quick resolution.
RCS format: Rich card with suggested-reply chips: 'Report Issue', 'Talk to Support', 'Track Order'.
Result: Faster first-response times and a lighter load on voice support queues.
Pickup
Order picked up confirmation with shipment ID and expected delivery window.
In-transit
Live status updates at each checkpoint with a map-linked tracking button.
Out for delivery
Arrival window, driver contact card, and one-tap reschedule option.
Delivered
POD confirmation card and optional feedback rating for the delivery experience.
Rich Cards
Shipment status, POD, and driver details with image, text, and action buttons in one message.
Suggested Replies
One-tap 'Reschedule', 'Confirm Slot', 'Report Issue' chips for delivery exceptions.
CTA Buttons
'Track Order', 'Call Driver', 'View POD'- direct action, no link-click friction.
Carousels
Multi-card shipment breakdowns for multi-package orders, swipeable in one message.
Business Verification
Google-verified courier/3PL name and logo on every message- reduces delivery-scam impersonation risk.
| Aspect | SMS | RCS |
|---|---|---|
| Sender identity | Plain number or unverifiable Sender ID | Verified courier name, logo, and checkmark |
| Message format | 160-character plain text with a bare tracking link | Rich card with live status, map, and buttons |
| Customer action | Requires a phone call or separate app/link | Track, Reschedule, or Call Driver in one tap |
| DND applicability | Promotional SMS blocked for DND numbers | Not restricted by TRAI DND rules |
RCS and WhatsApp are complementary, not competing. For broad, install-free outbound status alerts, RCS has a reach advantage.
| Aspect | RCS | |
|---|---|---|
| Reach | Requires the customer to have WhatsApp installed and opted in | Works natively in Android's default Messages app- no install or opt-in step |
| Delivery fallback | No native SMS fallback if undelivered | Automatic SMS fallback keeps delivery near-universal |
| Best fit | Two-way exception handling, driver chat | Broad outbound status alerts- tracking, POD, reschedule prompts |
Trigger
Shipment scanned, out-for-delivery marked, or POD captured in your dispatch/TMS system.
Template match
Get Click Media's API matches the event to the pre-approved rich card template.
Capability check
Platform checks if the customer's device supports RCS in real time.
Send
RCS rich card delivered if supported; automatic SMS fallback if not.
Customer action
Customer taps Track Order, Reschedule, Call Driver, or View POD- routed back to your system.
Reporting
Delivery, read, and response rates tracked in the Get Click Media dashboard.
Note: anonymised, illustrative example based on common patterns seen across logistics and courier operations- not a single named case study.
Challenge
High 'where is my order' call volume and a rising failed-delivery rate from missed ETAs.
RCS deployment
Live-status rich cards with Track Order and Reschedule buttons across every shipment milestone.
Outcome
Fewer failed delivery attempts and a marked drop in inbound tracking-related support calls within weeks of launch.
Discovery & use-case mapping
We map your pickup, transit, out-for-delivery, and POD workflows to RCS message templates.
Google brand verification
Get Click Media submits your courier/3PL identity documents for Google RBM verification.
Template design & approval
Rich cards, carousels, and suggested replies designed for each shipment stage and submitted for approval.
TMS/OMS/API integration
Connect your transport or order management system via API or ready-made webhooks.
Pilot & go-live
Run a pilot batch across a delivery zone with SMS fallback verified, then scale to full volume.
Pricing is based on message volume and interaction type, and is customised per courier, 3PL, or logistics operator. All plans include Google brand verification support, SMS fallback, real-time analytics, and API access.
View RCS PricingVerification built for scale
Google brand verification managed for single-brand and multi-fleet/franchise courier networks alike.
Direct carrier integration
Direct Jio, Airtel, and Vi integration for fast delivery and accurate capability detection.
Real-time trigger API
Connects to your TMS or OMS so status updates fire the moment a shipment event occurs.
Dedicated onboarding support
Get Click Media manages Google brand verification and template approval end-to-end.
SMS fallback built in
Every message reaches the customer, RCS-capable device or not.
Fast go-live
Most logistics clients are live within 7-10 business days.
Get Click Media enables logistics and courier companies to reimagine shipment tracking and delivery updates with RCS.
Big or small, we power communication for all- talk to us today.
RCS supports live-status rich cards with 'Track Order' and 'Reschedule' buttons in a single message, so customers act instantly instead of clicking a plain SMS link. This visibility typically reduces inbound 'where is my order' support calls compared to text-only tracking updates.
Yes. Suggested-action buttons like 'Reschedule Delivery' trigger a reschedule flow directly inside the messaging app, without the customer needing to call support or open a separate tracking portal. This reduces missed-delivery attempts and repeat dispatch trips for the courier.
No. RCS is not classified as commercial SMS under TRAI regulations, so couriers and 3PLs don't need DLT entity or template registration for RCS content. Google brand verification is required instead, which Get Click Media manages end-to-end during onboarding.
Get Click Media's platform checks device and network capability in real time. If RCS can't be delivered- due to device support or coverage- the message automatically falls back to standard SMS, so delivery updates still reach the customer.
Yes. Once a package is signed for, a rich card with the delivery timestamp, receiver name, and a 'View POD' button can be sent automatically, giving customers and your operations team instant, verifiable confirmation without a manual call.
Yes. A 'Call Driver' button embedded in the delivery-status rich card connects the customer directly to the assigned executive for gate access or handoff instructions, reducing failed-delivery escalations to your call centre.
Yes. RCS is built for high-throughput transactional messaging- tracking updates, status changes, and POD alerts- across large delivery volumes, with the same API and SMS-fallback reliability used for enterprise-scale order notifications.
Most logistics clients go live within 7-10 business days, covering Google brand verification, template approval, and integration with the transport or order management system used for shipment events.
Get Click Media handles Google brand verification, template approval, and TMS/OMS integration. Most logistics clients are live within 7-10 business days.
