Product catalogs, loyalty updates, discount coupons, and nearby-store alerts- all sent as verified, interactive RCS messages instead of plain SMS. Customers act with one tap, online or in-store.
Retail chains using RCS see higher coupon redemption and stronger in-store footfall vs plain-text SMS offers.
24/7
Automated loyalty & coupon alerts
1-tap
Redeem, Buy Now, or Get Directions
100%
Reach via automatic SMS fallback
0
DND restrictions on RCS vs promotional SMS
RCS (Rich Communication Services) is the modern upgrade to SMS. It lets retail chains and stores send verified, branded messages with images, structured details, and tap-to-act buttons- straight into a customer's native Android Messages app, with no app install required. Where RCS isn't supported, delivery automatically falls back to standard SMS.
Retail vs Ecommerce: This page focuses on omnichannel and in-store scenarios- nearby store locator cards, in-store coupon redemption, and loyalty card balances. If your business runs purely online cart and checkout flows, see our RCS for Ecommerce page instead.
Trigger: New collection launch or seasonal range added, targeted at customers who browsed or bought similar items.
RCS format: Carousel: product image, price, and a 'View in Store' or 'Add to Wishlist' button per card.
Result: Richer visual browsing than a text SMS drives more in-store and online product interest.
Trigger: Points balance updates after a purchase, or a tier upgrade/points-expiry window approaches.
RCS format: Rich card: current points, tier badge, expiring-soon warning, button: 'Redeem Now'.
Result: Clearer, more visible balances than an SMS line drive higher redemption before expiry.
Trigger: A coupon is issued for a birthday, festival sale, or as a win-back offer for lapsed customers.
RCS format: Rich card: coupon barcode/QR image, discount terms, expiry date, button: 'Show at Store'.
Result: Scannable in-store coupons redeem more reliably than a code typed out in a text message.
Trigger: Customer is near a store location (based on opt-in geo or a recent browse-to-store intent signal).
RCS format: Rich card: nearest store address, today's in-store offer, button: 'Get Directions'.
Result: Drives footfall from digital touchpoints into physical stores- a channel plain SMS can't replicate well.
Trigger: Segment-based campaign built from purchase category, store visited, or loyalty tier.
RCS format: Carousel of relevant product/discount cards tailored per segment, not a single blanket offer.
Result: Higher offer relevance drives better response than one generic promotional SMS blast.
Trigger: Customer clicks through from a promoted product card and wants to complete the purchase quickly.
RCS format: Rich card with product details and a direct 'Buy Now' button linking to checkout or store pickup.
Result: Fewer steps between interest and purchase than a plain SMS link with no product context.
Discovery
New collection catalog carousel with 'View in Store' or 'Add to Wishlist' buttons.
Engagement
Personalized offer cards based on past purchases and loyalty tier.
Conversion
Discount coupon or nearby-store card driving an in-store or online purchase.
Retention
Loyalty point balance updates and win-back offers for lapsed customers.
Rich Cards
Product, coupon, and loyalty details with image, text, and action buttons in one message.
Suggested Replies
One-tap 'Redeem Now', 'Get Directions', 'Show at Store' chips for offers.
CTA Buttons
'Buy Now', 'Redeem Now', 'View in Store'- direct action, no link-click friction.
Carousels
Multi-product catalogs and personalized offer sets swipeable in one message.
Business Verification
Google-verified retail brand name and logo on every message- reduces impersonation risk.
| Aspect | SMS | RCS |
|---|---|---|
| Sender identity | Plain number or unverifiable Sender ID | Verified retail brand name, logo, and checkmark |
| Message format | 160-character plain text | Rich card with image, structured details, buttons |
| Customer action | Requires typing a code or visiting a separate link | Redeem/Buy/Get Directions in one tap |
| DND applicability | Promotional SMS blocked for DND numbers | Not restricted by TRAI DND rules |
RCS and WhatsApp are complementary, not competing. For broad, install-free outbound alerts, RCS has a reach advantage.
| Aspect | RCS | |
|---|---|---|
| Reach | Requires the customer to have WhatsApp installed and opted in | Works natively in Android's default Messages app- no install or opt-in step |
| Delivery fallback | No native SMS fallback if undelivered | Automatic SMS fallback keeps delivery near-universal |
| Best fit | Two-way support conversations, order-status chatbots | Broad outbound alerts- offers, coupons, loyalty updates |
Trigger
Purchase completed, points balance updates, or a customer segment matches a new campaign.
Template match
Get Click Media's API matches the event to the pre-approved rich card template.
Capability check
Platform checks if the customer's device supports RCS in real time.
Send
RCS rich card delivered if supported; automatic SMS fallback if not.
Customer action
Customer taps Redeem Now, Buy Now, or Get Directions- routed back to your POS/CRM.
Reporting
Delivery, read, and response rates tracked in the Get Click Media dashboard.
Note:anonymised, illustrative example based on common patterns across Get Click Media's retail clients- not a single named case study.
Challenge
Low footfall conversion from digital promotions and coupon codes lost or mistyped at checkout.
RCS deployment
Nearby-store rich card with today's in-store offer, plus a loyalty point balance card with 'Redeem Now'.
Outcome
Higher in-store footfall from mobile promotions and fewer failed coupon redemptions than SMS-based codes.
Discovery & use-case mapping
We map your loyalty, coupon, and catalog workflows to RCS message templates.
Google brand verification
Get Click Media submits your retail brand identity documents for Google RBM verification.
Template design & approval
Rich cards, carousels, and suggested replies designed for each use case and submitted for approval.
POS/loyalty/CRM integration
Connect your POS, loyalty platform, or CRM via API or ready-made webhooks.
Pilot & go-live
Run a pilot batch with SMS fallback verified, then scale to full customer volume.
Pricing is based on message volume and interaction type, and is customised per retail chain or store. All plans include Google brand verification support, SMS fallback, real-time analytics, and API access.
View RCS PricingTrusted, verified messaging
Message payloads carry only what's needed to act. India-hosted infrastructure.
Direct carrier integration
Direct Jio, Airtel, and Vi integration for fast delivery and accurate capability detection.
Real-time trigger API
Connects to your POS, loyalty platform, or CRM so offers and alerts fire the moment an event occurs.
Dedicated onboarding support
Get Click Media manages Google brand verification and template approval end-to-end.
SMS fallback built in
Every message reaches the customer, RCS-capable device or not.
Fast go-live
Most retail clients are live within 7–10 business days.
Get Click Media enables retail chains and stores to reimagine loyalty programs and personalized offers with RCS.
Big or small, we power communication for all- talk to us today.
RCS for Retail content emphasizes offline and omnichannel elements- nearby store locator cards, in-store coupon redemption, loyalty point balances- built for chains with physical footfall. RCS for Ecommerce focuses on online-only flows like cart recovery and checkout links. See our dedicated ecommerce page for that use case.
Yes. A rich card can display current loyalty points, tier status, and points expiring soon, with a 'Redeem Now' button- far clearer than a plain-text points-balance SMS most customers skim past or ignore entirely.
Coupons are sent as a rich card with a barcode or QR image, discount terms, and expiry date, plus a 'Show at Store' or 'Redeem Online' button- store staff can scan it directly from the customer's phone screen at checkout.
Yes. Offers can be segmented by past purchase category, store visited, or loyalty tier, and delivered as a carousel of relevant product or discount cards rather than a single generic blast offer to the entire customer list.
No. RCS is not classified as commercial SMS under TRAI's regulations, so retailers don't need DLT entity or template registration for RCS content. Google brand verification is required instead, which Get Click Media manages end-to-end during onboarding.
No. RCS messages are not blocked by the TRAI DND registry the way promotional SMS is, so discount coupons and loyalty offers can reach customers on DND lists who are otherwise unreachable over standard promotional SMS campaigns.
Get Click Media's platform checks device and carrier capability in real time. If RCS isn't supported, the message automatically falls back to standard SMS, so coupons, loyalty alerts, and offers still reach the customer reliably.
Most retail clients go live within 7–10 business days, covering Google brand verification, rich card template approval, and integration with your POS, loyalty platform, or CRM system.
Get Click Media handles Google brand verification, template approval, and POS/loyalty integration. Most retail clients are live within 7–10 business days.
