Order confirmation, live tracking, delivery ETA, and coupon campaigns- all sent as verified, interactive RCS messages instead of plain SMS. Customers act with one tap; your support team fields fewer 'where's my order' calls.
Restaurants and platforms using RCS see fewer support calls and stronger coupon engagement vs plain-text SMS.
24/7
Automated order & delivery alerts
1-tap
Track, Rate, or Reorder
100%
Reach via automatic SMS fallback
0
DND restrictions on RCS vs promotional SMS
RCS (Rich Communication Services) is the modern upgrade to SMS. It lets restaurants and food delivery platforms send verified, branded messages with images, structured details, and tap-to-act buttons- straight into a customer's native Android Messages app, with no app install required. Where RCS isn't supported, delivery automatically falls back to standard SMS.
Food delivery shares tracking mechanics with ecommerce and logistics, but the food-specific angle- live ETA precision, reorder suggestions, quick post-delivery ratings- is what sets it apart.
Trigger: Customer places an order through the app, website, or a direct restaurant ordering channel.
RCS format: Rich card: items ordered, total amount, estimated prep time, button: 'Track Order'.
Result: Instant, verified confirmation builds more confidence than a plain-text SMS receipt.
Trigger: Delivery partner picks up the order and is en route to the customer's address.
RCS format: Rich card: delivery partner name, live map link, real-time status updates as the order progresses.
Result: Fewer 'where's my order' support calls when tracking is visible directly in the message thread.
Trigger: Estimated delivery time updates as the delivery partner moves closer to the customer.
RCS format: Rich card with a dynamically updating ETA and button: 'Contact Delivery Partner'.
Result: Reduced support ticket volume from customers checking on delayed or delivered orders.
Trigger: Restaurant or platform runs a discount, cashback, or festive offer to drive repeat orders.
RCS format: Rich card: food image, discount code, expiry, button: 'Order Now' pre-applying the coupon.
Result: Stronger engagement than a plain-text coupon SMS, since the offer is visual and immediately actionable.
Trigger: Order marked delivered- feedback window opens shortly after to capture experience while it's fresh.
RCS format: Rich card with star-rating suggested-reply chips (1-5) and an optional 'Add Comment' button.
Result: Higher rating response rates than a separate in-app prompt requiring the customer to open the app again.
Trigger: Customer's regular order cycle (weekly lunch, recurring favourite dish) suggests a good time to prompt a reorder.
RCS format: Rich card: previous order image and items, button: 'Reorder in One Tap'.
Result: Faster repeat-order conversion than requiring the customer to browse the menu again from scratch.
Ordering
Order confirmation card with items, total, and prep time.
Delivery
Live tracking and dynamically updating ETA rich cards.
Post-order
Star-rating prompt and feedback collection right after delivery.
Retention
Coupon campaigns and one-tap reorder suggestions for favourites.
Rich Cards
Order, tracking, or offer details with image, text, and action buttons in one message.
Suggested Replies
One-tap star-rating chips and 'Reorder', 'Track Order' quick replies.
CTA Buttons
'Track Order', 'Order Now', 'Reorder in One Tap'- direct action, no link-click friction.
Carousels
Multi-card menu highlights or festive offer promotions swipeable in one message.
Business Verification
Google-verified restaurant or platform name and logo on every message- reduces impersonation risk.
| Aspect | SMS | RCS |
|---|---|---|
| Sender identity | Plain number or unverifiable Sender ID | Verified restaurant/platform name, logo, and checkmark |
| Message format | 160-character plain text | Rich card with image, structured details, buttons |
| Customer action | Requires opening a separate app or link | Track, Rate, Reorder in one tap |
| DND applicability | Promotional SMS blocked for DND numbers | Not restricted by TRAI DND rules |
RCS and WhatsApp are complementary, not competing. For broad, install-free outbound alerts, RCS has a reach advantage.
| Aspect | RCS | |
|---|---|---|
| Reach | Requires the customer to have WhatsApp installed and opted in | Works natively in Android's default Messages app- no install or opt-in step |
| Delivery fallback | No native SMS fallback if undelivered | Automatic SMS fallback keeps delivery near-universal |
| Best fit | Two-way support chats, order-issue resolution | Broad outbound alerts- confirmations, ETA, offers |
Trigger
Order placed, picked up, or delivered- event fired from your order management system.
Template match
Get Click Media's API matches the event to the pre-approved rich card template.
Capability check
Platform checks if the customer's device supports RCS in real time.
Send
RCS rich card delivered if supported; automatic SMS fallback if not.
Customer action
Customer taps Track Order, Rate Order, or Reorder- routed back to your system.
Reporting
Delivery, read, and response rates tracked in the Get Click Media dashboard.
Note: food delivery is a build-on-demand segment for Get Click Media. This is an anonymised, illustrative example of how RCS can cut support load for order tracking- not a single named case study.
Challenge
High 'where's my order' call volume during peak lunch and dinner hours.
RCS deployment
Live-ETA rich cards with delivery partner tracking, plus one-tap reorder suggestions.
Outcome
Lower support ticket volume for order-status queries than SMS-only tracking updates.
Discovery & use-case mapping
We map your order, tracking, and campaign workflows to RCS message templates.
Google brand verification
Get Click Media submits your restaurant or platform identity documents for Google RBM verification.
Template design & approval
Rich cards, carousels, and suggested replies designed for each use case and submitted for approval.
Order system integration
Connect your order management or delivery tracking system via API or ready-made webhooks.
Pilot & go-live
Run a pilot batch with SMS fallback verified, then scale to full order volume.
Pricing is based on message volume and interaction type, and is customised per restaurant chain or delivery platform. All plans include Google brand verification support, SMS fallback, real-time analytics, and API access.
View RCS PricingBuilt for order-tracking workflows
Food delivery is a build-on-demand segment- we tailor templates to your order and delivery cycle from day one.
Direct carrier integration
Direct Jio, Airtel, and Vi integration for fast delivery and accurate capability detection.
Real-time trigger API
Connects to your order management system so tracking and ETA updates fire the moment status changes.
Dedicated onboarding support
Get Click Media manages Google brand verification and template approval end-to-end.
SMS fallback built in
Every message reaches the customer, RCS-capable device or not.
Fast go-live
Most food delivery clients are live within 7-10 business days.
Get Click Media enables food delivery platforms and restaurant chains to reimagine order tracking and delivery alerts with RCS.
Big or small, we power communication for all- talk to us today.
Live ETA rich cards and reorder-suggestion buttons reduce 'where's my order' support volume. Customers see delivery partner location and updated ETA directly in the message thread, without needing to open a separate app or call support.
Yes. A rich card can confirm items ordered, total amount, and estimated preparation time the moment an order is placed, with a 'Track Order' button- giving customers instant, verified confirmation instead of a plain-text SMS receipt.
Yes. A rich card with an appealing food image, discount code, and an 'Order Now' button typically drives stronger engagement than a plain-text coupon SMS, since customers can see the offer visually before deciding to order.
Yes. A rich card with star-rating suggested-reply chips sent shortly after delivery makes it easy for customers to rate their order in one tap, which typically improves feedback response rates compared to a separate in-app rating prompt.
The use cases overlap- both rely on order and delivery tracking- but food delivery leans on food-specific angles like live ETA precision, reorder suggestions for recurring favourites, and quick post-delivery ratings, which matter less for standard parcel logistics.
No. RCS is not classified as commercial SMS under TRAI's regulations, so restaurants and food delivery platforms don't need DLT entity or template registration for RCS content. Google brand verification is required instead, managed by Get Click Media.
Get Click Media's platform checks device capability in real time and automatically falls back to standard SMS, so every order confirmation, ETA update, or coupon offer still reaches the customer regardless of their device.
Most food delivery and restaurant clients go live within 7-10 business days, covering Google brand verification, template approval, and integration with the order management or delivery tracking system.
Get Click Media handles Google brand verification, template approval, and order system integration. Most food delivery clients are live within 7-10 business days.
