Starter
₹0.20/ RCS
Below 50,000 RCS/month
- Rich cards, carousels & action buttons
- Automatic SMS fallback
- Delivery & read reporting
- Email support
- REST API access
RCS Pricing
RCS Messaging Pricing in India Pricing in India
Transparent, volume-based RCS pricing for Indian businesses- starting at ₹0.20 per RCS message, dropping to ₹0.11 per RCS message at 5,00,000+ messages a month, with no hidden fees.
Volume-based pricing · SMS fallback included · Transparent, custom quotes
₹0.20
Starting price per RCS (below 50,000/month)
₹0.11
Lowest rate at 5,00,000+ RCS/month
0
Platform setup fee for standard plans
5–7 days
Typical brand verification timeline
Trusted by 10,000+ businesses across India
Quick Answer
Understanding RCS Pricing in India
RCS Business Messaging in India is priced on a volume-based rate card- ₹0.20 per RCS message below 50,000 messages a month, dropping in slabs to ₹0.11 per RCS message at 5,00,000+ messages a month. Exact rates depend on your volume and message category mix; contact our team for a custom quote.
Published prices and examples are a starting point for planning. Your final quote can depend on message type, estimated volume, route requirements, sender and template setup, support needs, integrations, contract terms, applicable taxes, and any industry-specific compliance requirements.
Pricing Plans
RCS Pricing Plans for Indian Businesses
Every plan includes SMS fallback and delivery reporting- no hidden charges.
Most Popular
Growth
₹0.15/ RCS
1,00,000+ RCS/month
- Everything in Starter
- Priority delivery queue
- Advanced analytics & reports
- Dedicated account manager
- 24×7 phone support
Share your expected message volume and use case to receive a tailored quote.
Enterprise
Custom
Above 5,00,000 RCS/month
- Everything in Growth
- Rates as low as ₹0.11/RCS at scale
- Custom SLA & uptime guarantee
- Dedicated infrastructure
- On-site integration support
Prices shown are indicative and exclusive of GST. Final pricing depends on volume, message category mix, and contract terms- contact our sales team for exact rates.
Rates, features, and plan availability may change. Confirm the final per-message rate, minimum commitment, recharge validity, DLT-related requirements, tax treatment, and included support scope in your written quote before purchase.
Volume-Based Pricing
RCS Pricing by Monthly Volume
Your effective per-message rate drops automatically as your monthly RCS volume crosses each slab.
Volume slabs are designed to show how expected message quantity can influence a quoted unit rate. The applicable slab should be confirmed against your actual monthly, campaign-based, or contract-period volume and the type of messages you plan to send.
| RCS Volume (per month) | Price per RCS (INR) |
|---|---|
| Below 50,000 RCS | ₹0.20 / RCS |
| Above 50,000 RCS | ₹0.18 / RCS |
| 1,00,000+ RCS | ₹0.15 / RCS |
| 1,00,000+ RCS (Higher Slab) | ₹0.13 / RCS |
| 5,00,000+ RCS | ₹0.11 / RCS |
Below 50,000 RCS
- Price per RCS (INR)
- ₹0.20 / RCS
Above 50,000 RCS
- Price per RCS (INR)
- ₹0.18 / RCS
1,00,000+ RCS
- Price per RCS (INR)
- ₹0.15 / RCS
1,00,000+ RCS (Higher Slab)
- Price per RCS (INR)
- ₹0.13 / RCS
5,00,000+ RCS
- Price per RCS (INR)
- ₹0.11 / RCS
Consider both the stated rate and the usable volume. A lower per-message price may not be the lowest total-cost option if it requires a commitment that does not match your expected sending pattern or message expiry terms.
Cost Comparison
RCS Cost vs. Other Business Messaging Channels in India
Indicative market ranges for India- actual Get Click Media rates depend on your volume and category mix.
Channel costs should be evaluated alongside reach, delivery speed, customer preference, consent requirements, interaction needs, and the cost of the action a message is intended to drive. A lower unit price alone does not determine the most suitable communication channel.
| Channel | Indicative Cost | Best For |
|---|---|---|
| Bulk SMS | ₹0.10 – ₹0.18 / SMS | OTPs, alerts, high-volume campaigns |
| RCS Messaging | ₹0.11 – ₹0.20 / message | Branded, interactive rich-card campaigns |
| WhatsApp Business API | ~₹0.30 – ₹0.90 / conversation* | Rich media, two-way chat, support |
Bulk SMS
- Indicative Cost
- ₹0.10 – ₹0.18 / SMS
- Best For
- OTPs, alerts, high-volume campaigns
RCS Messaging
- Indicative Cost
- ₹0.11 – ₹0.20 / message
- Best For
- Branded, interactive rich-card campaigns
WhatsApp Business API
- Indicative Cost
- ~₹0.30 – ₹0.90 / conversation*
- Best For
- Rich media, two-way chat, support
Use comparisons as directional planning information. Confirm current vendor pricing, carrier or platform charges, taxes, campaign scope, and any setup or integration costs before making a budget decision.
Compare Quotes Clearly
Look beyond the displayed cost per SMS
When comparing bulk SMS quotes, a lower headline rate may not reflect the full cost or operational fit. Ask providers to explain their volume assumptions, route type, sender setup, support scope, expiry conditions, taxes, and any onboarding or integration requirements in writing.
Compare like for like
Check that quotes cover the same message category, volume period, sender requirements, and delivery expectations.
Confirm what is included
Clarify whether DLT assistance, templates, reporting, API access, onboarding, and support are included or separately charged.
Match volume to usage
Choose a plan that fits your actual sending frequency instead of committing to unused credits only to secure a lower listed rate.
Pricing Factors
What Determines Your RCS Cost
These variables can affect the effective per-message cost and the overall practicality of an SMS setup. Understanding them before requesting a quote makes it easier to select the right plan and avoid unexpected conditions later.
Message category
Authentication/OTP, transactional, and promotional messages are typically priced differently within a conversation-based model.
Monthly conversation volume
Higher monthly volume generally unlocks better per-conversation rates- worth revisiting your plan as volume grows.
SMS fallback rate
How often messages fall back to SMS (non-RCS devices) affects your blended cost, since fallback sends are billed at SMS rates.
Rich media complexity
Carousels and multi-button rich cards may be priced differently from simple text-plus-image messages depending on your plan.
Contract term
Annual commitments and prepaid volume typically unlock better rates than pay-as-you-go billing.
Bundled channels
Running RCS alongside SMS and WhatsApp from one platform can improve your overall blended messaging cost.
If your SMS needs vary by season, campaign, or transaction volume, mention that pattern during the quote process. A pricing structure that fits predictable monthly alerts may not be the best fit for short, high-volume promotional or event-led sends.
Included In Every Plan
What's Included in Every Get Click Media RCS Plan
These are the core capabilities that support the operational side of SMS communication, including message setup, delivery visibility, compliance preparation, reporting, and the ability to connect SMS with your existing business workflow.
Verified sender badge
Google brand verification support included as part of onboarding.
Automatic SMS fallback
Non-RCS devices are covered automatically, so no message is lost.
Rich cards & carousels
Build branded, interactive messages without writing code.
Delivery & read reporting
Real-time engagement data on every campaign and transactional send.
REST API & webhooks
Full programmatic access, with delivery-status and read-receipt callbacks.
Dedicated onboarding support
A single point of contact through brand verification and your first campaign.
Confirm the exact feature availability, service-level support, integration scope, and plan limitations in your final commercial proposal. Specific capabilities may depend on the selected plan, message category, implementation requirements, and account setup.
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Largest CPaaS partner for RCS pricing in India
Get Click Media enables Indian businesses to scale transactional and promotional messaging with transparent, conversation-based RCS pricing.
Frequently Asked Questions
RCS Pricing in India- FAQs
These answers address common cost, setup, and planning questions. Your final requirements may vary based on message category, volume, sender setup, DLT readiness, integrations, business workflow, and the terms of the selected plan.
RCS is priced per message on a volume-based rate card- ₹0.20/RCS below 50,000 messages a month, ₹0.18/RCS above 50,000, ₹0.15/RCS at 1,00,000+, a ₹0.13/RCS higher slab at 1,00,000+, and ₹0.11/RCS at 5,00,000+ messages a month. Contact our sales team for a quote based on your expected volume.
Per-message, RCS generally costs more than plain SMS (₹0.11–₹0.20 per RCS message versus ₹0.10–₹0.18 per SMS), but the rich-media format typically drives materially higher engagement- often improving overall campaign ROI even at a higher per-send cost.
A conversation is a defined messaging window (commonly 24 hours) during which all messages exchanged between a business and a customer are billed as a single unit, rather than per individual message.
Across the industry, rich-card and carousel formatting is commonly bundled into the conversation rate rather than billed as a separate line item. We'll confirm the exact structure for your plan as part of your custom quote.
Monthly RCS volume is the biggest lever- your rate drops from ₹0.20/RCS below 50,000 messages a month down to ₹0.11/RCS at 5,00,000+. Message category (promotional vs. transactional vs. OTP) and how often messages fall back to SMS also affect your final blended cost.
Plans scale with your usage rather than a fixed minimum- talk to our sales team and we'll recommend a structure suited to your expected volume.
Both are largely conversation-based models with category-specific rates; the right comparison depends on your message mix. See our WhatsApp Business API page for details on that channel, or talk to our team for a side-by-side quote.
Yes- enterprise and high-volume senders can request custom conversation rates, dedicated infrastructure, and a custom SLA. Contact our team for a tailored quote.
Brand verification is a one-time setup step handled as part of onboarding. Ask your sales contact whether it's bundled with your specific plan or billed as a separate onboarding step.
When a message falls back to SMS because the recipient's device or network doesn't support RCS, it's typically billed at standard SMS rates rather than the RCS conversation rate- we'll confirm the exact structure for your plan.
Related RCS resources
Explore related product information, pricing guides, compliance resources, service pages, and implementation material to plan an SMS setup that fits your communication needs and budget.
Ready to see your exact RCS rate?
Get Click Media provides transparent, conversation-based RCS pricing for Indian businesses with SMS fallback included and no platform setup fee.