Transparent, volume-based RCS pricing for Indian businesses- starting at ₹0.20 per RCS message, dropping to ₹0.11 per RCS message at 5,00,000+ messages a month, with no hidden fees.
Volume-based pricing · SMS fallback included · Transparent, custom quotes
₹0.20
Starting price per RCS (below 50,000/month)
₹0.11
Lowest rate at 5,00,000+ RCS/month
0
Platform setup fee for standard plans
5–7 days
Typical brand verification timeline
Trusted by 10,000+ businesses across India
RCS Business Messaging in India is priced on a volume-based rate card- ₹0.20 per RCS message below 50,000 messages a month, dropping in slabs to ₹0.11 per RCS message at 5,00,000+ messages a month. Exact rates depend on your volume and message category mix; contact our team for a custom quote.
The biggest lever on your effective RCS cost is monthly volume, not the plan name- crossing from below 50,000 to 5,00,000+ RCS messages a month takes your rate from ₹0.20/RCS down to ₹0.11/RCS. Your SMS fallback rate and category mix matter too: businesses running mostly transactional flows with a low fallback rate typically see a more predictable blended cost than those running broad promotional campaigns to a mixed-device audience. Ask your sales contact to model this against your own list before you commit to a plan.
Every plan includes SMS fallback and delivery reporting- no hidden charges.
Below 50,000 RCS/month
1,00,000+ RCS/month
Above 5,00,000 RCS/month
Prices shown are indicative and exclusive of GST. Final pricing depends on volume, message category mix, and contract terms- contact our sales team for exact rates.
Your effective per-message rate drops automatically as your monthly RCS volume crosses each slab.
| RCS Volume (per month) | Price per RCS (INR) |
|---|---|
| Below 50,000 RCS | ₹0.20 / RCS |
| Above 50,000 RCS | ₹0.18 / RCS |
| 1,00,000+ RCS | ₹0.15 / RCS |
| 1,00,000+ RCS (Higher Slab) | ₹0.13 / RCS |
| 5,00,000+ RCS | ₹0.11 / RCS |
Below 50,000 RCS
Above 50,000 RCS
1,00,000+ RCS
1,00,000+ RCS (Higher Slab)
5,00,000+ RCS
Indicative market ranges for India- actual Get Click Media rates depend on your volume and category mix.
| Channel | Indicative Cost | Best For |
|---|---|---|
| Bulk SMS | ₹0.10 – ₹0.18 / SMS | OTPs, alerts, high-volume campaigns |
| RCS Messaging | ₹0.11 – ₹0.20 / message | Branded, interactive rich-card campaigns |
| WhatsApp Business API | ~₹0.30 – ₹0.90 / conversation* | Rich media, two-way chat, support |
Bulk SMS
RCS Messaging
WhatsApp Business API
Authentication/OTP, transactional, and promotional messages are typically priced differently within a conversation-based model.
Higher monthly volume generally unlocks better per-conversation rates- worth revisiting your plan as volume grows.
How often messages fall back to SMS (non-RCS devices) affects your blended cost, since fallback sends are billed at SMS rates.
Carousels and multi-button rich cards may be priced differently from simple text-plus-image messages depending on your plan.
Annual commitments and prepaid volume typically unlock better rates than pay-as-you-go billing.
Running RCS alongside SMS and WhatsApp from one platform can improve your overall blended messaging cost.
Google brand verification support included as part of onboarding.
Non-RCS devices are covered automatically, so no message is lost.
Build branded, interactive messages without writing code.
Real-time engagement data on every campaign and transactional send.
Full programmatic access, with delivery-status and read-receipt callbacks.
A single point of contact through brand verification and your first campaign.
Big or small, we power communication for all- talk to us today.
Get Click Media enables Indian businesses to scale transactional and promotional messaging with transparent, conversation-based RCS pricing.
RCS is priced per message on a volume-based rate card- ₹0.20/RCS below 50,000 messages a month, ₹0.18/RCS above 50,000, ₹0.15/RCS at 1,00,000+, a ₹0.13/RCS higher slab at 1,00,000+, and ₹0.11/RCS at 5,00,000+ messages a month. Contact our sales team for a quote based on your expected volume.
Per-message, RCS generally costs more than plain SMS (₹0.11–₹0.20 per RCS message versus ₹0.10–₹0.18 per SMS), but the rich-media format typically drives materially higher engagement- often improving overall campaign ROI even at a higher per-send cost.
A conversation is a defined messaging window (commonly 24 hours) during which all messages exchanged between a business and a customer are billed as a single unit, rather than per individual message.
Across the industry, rich-card and carousel formatting is commonly bundled into the conversation rate rather than billed as a separate line item. We'll confirm the exact structure for your plan as part of your custom quote.
Monthly RCS volume is the biggest lever- your rate drops from ₹0.20/RCS below 50,000 messages a month down to ₹0.11/RCS at 5,00,000+. Message category (promotional vs. transactional vs. OTP) and how often messages fall back to SMS also affect your final blended cost.
Plans scale with your usage rather than a fixed minimum- talk to our sales team and we'll recommend a structure suited to your expected volume.
Both are largely conversation-based models with category-specific rates; the right comparison depends on your message mix. See our WhatsApp Business API page for details on that channel, or talk to our team for a side-by-side quote.
Yes- enterprise and high-volume senders can request custom conversation rates, dedicated infrastructure, and a custom SLA. Contact our team for a tailored quote.
Brand verification is a one-time setup step handled as part of onboarding. Ask your sales contact whether it's bundled with your specific plan or billed as a separate onboarding step.
When a message falls back to SMS because the recipient's device or network doesn't support RCS, it's typically billed at standard SMS rates rather than the RCS conversation rate- we'll confirm the exact structure for your plan.
Get Click Media provides transparent, conversation-based RCS pricing for Indian businesses with SMS fallback included and no platform setup fee.
