Get Click Media is a leading RCS Business Messaging provider for Pune. We serve IT, automotive, education, real estate, and BFSI brands across Hinjewadi IT Park, Pimpri-Chinchwad, and Kharadi with enterprise-grade RCS infrastructure.
10,000+
Businesses served across India
350–450M
RCS-reachable devices in India
5–7 days
Google brand verification
62–76%
Estimated RCS reach in Pune
Pune is one of India's fastest-growing RCS markets. Four structural factors make it an ideal geography for rich business messaging.
Large, digitally sophisticated workforce
62–76% of Pune audiences are fully RCS-reachable- significantly higher than the national average of 45–55%.
India's IT and automotive manufacturing hub
Home to Hinjewadi IT Park, Tata Motors, and Bajaj Auto- a premium B2B and B2C audience across two major industries.
High-density industry clusters
IT and software (Hinjewadi), automotive and manufacturing (Pimpri-Chinchwad), education, real estate (Kharadi), and BFSI.
Deep experience with Pune brands
Campaign strategy shaped by real Pune audience behaviour, send-time data, and industry-specific regulatory context.
Pune RCS coverage: Estimated RCS-reachable audience: 60–75 lakh smartphone users across the Pune metropolitan region- one of India's largest tier-1.5 city RCS addressable markets.
Pune's diverse industry landscape creates a wide range of RCS use cases. Here are the most active RCS-adopting industries in the city.
Key numbers for RCS marketers targeting Pune and the Pune metropolitan region.
| Metric | Pune | National Average | Source/note |
|---|---|---|---|
| Smartphone penetration | 71% | 54% | Pune metropolitan region urban areas- TRAI 2025 |
| 4G/5G users (% of mobile base) | 79% | 61% | Jio + Airtel combined data |
| Google Messages as default app | ~64% | ~58% | Est. based on Android device mix |
| Jio subscriber share | ~44% | 43% | TRAI subscriber data |
| Airtel subscriber share | ~32% | 30% | TRAI subscriber data |
| Estimated RCS reach | 62–76% | 45–55% | Android+iOS18 on Jio/Airtel/Vi |
| iOS 18+ penetration | ~5% | ~3.5% | iPhone installed base Pune |
| Average monthly data usage | 23.1 GB/user | 18.4 GB/user | TRAI QoS report |
These numbers explain why Pune campaigns consistently outperform national average RCS delivery and engagement rates.
Locality-by-locality notes for RCS messaging across the Pune metropolitan region.
Hinjewadi is Pune's largest IT and ITES employment hub, home to major global technology and services companies. Its dense, digitally sophisticated, salaried workforce makes it one of Pune's highest-value RCS audiences for BFSI, real estate, and D2C brands.
Key industries: IT and software, BFSI and NBFC, real estate, quick commerce, healthcare.
Pimpri-Chinchwad is one of India's largest automotive and manufacturing clusters, anchored by Tata Motors, Bajaj Auto, and a vast ancillary supplier network. RCS campaigns here perform strongly for service reminders, dealer offers, and vendor communication.
Key industries: Automotive and manufacturing, industrial supply, logistics, banking and NBFC.
Kharadi has emerged as Pune's second major IT and commercial corridor, with a fast-growing residential population and significant new real estate development. This makes it an ideal RCS audience for real estate, retail, and lifestyle brands.
Key industries: IT and software, real estate, retail, food and dining, education.
Central Pune, including Shivajinagar, Deccan, and Camp, is home to the city's oldest institutions, colleges, and retail markets. It combines a large student population with established local businesses, making it strong ground for education and retail RCS campaigns.
Key industries: Education, retail, healthcare, local trading and distribution.
| Metric | Pune RCS | National RCS Avg | Why Pune Outperforms |
|---|---|---|---|
| RCS delivery rate (vs total sends) | 68–78% | 55–65% | Strong Jio/Airtel penetration among IT workforce |
| Message open rate | 76% | 72% | Digitally sophisticated, high-trust urban audience |
| Click-through rate (campaigns) | 23–30% | 18–26% | Tech-savvy audience drives higher button usage |
| Cart recovery rate (e-comm) | 21–27% | 18–24% | Salaried IT audience with strong online shopping habits |
| Site visit booking rate (RE) | 18–25% | 15–22% | Good 4G/5G speeds near IT corridors = faster rich card load |
| Payment on-time rate (reminders) | 82% | 79% | Salaried, IT-heavy audience with regular income cycles |
| SMS fallback rate | 20–29% | 35–45% | Strong urban RCS coverage vs national average |
Direct Jio and Airtel integration- critical for Pune
Direct carrier integrations with both networks- faster message delivery, more accurate capability detection, and lower SMS fallback rates.
Pune client track record
Clients across IT, automotive, education, real estate, and BFSI. City-specific campaign timing, audience behaviour, and industry regulatory requirements.
Enterprise-grade compliance for BFSI and automotive messaging
Verified sender setup and message-template governance built for banking, NBFC, and manufacturing clients that operate under strict compliance requirements.
Onboarding support in your timezone, in your language
IST-based team, understanding of local business calendar, and communication in English, Hindi, or Marathi- whichever works best for your team.
Serving Pune: Get Click Media supports businesses across Hinjewadi, Pimpri-Chinchwad, Kharadi, and central Pune with a dedicated RCS account team.
Getting started with RCS messaging through Get Click Media is a straightforward process.
Tell us your business type, primary industry, and what you want to achieve with RCS- lead generation, customer retention, transactional messaging, or all three.
We estimate your audience's RCS reachability based on geography and industry, providing a campaign ROI projection based on comparable clients.
We handle all documentation, submission, and follow-up. Timeline: 5–7 business days.
Message templates, carrier launch on Jio and Airtel, CRM or platform integration, and your Get Click Media dashboard access.
We confirm delivery and rich card rendering on your target devices- Android and iOS 18+.
Your account manager monitors delivery, reads, and engagement in real time.
Timeline: Most Pune clients are live with their first RCS campaign within 7 to 10 business days of initial contact.
Get Click Media enables Pune businesses to reimagine customer communication with RCS.
Big or small, we power communication for all- talk to us today.
Yes. Get Click Media serves businesses across Pune, Pimpri-Chinchwad, and the Hinjewadi and Kharadi IT corridors with end-to-end RCS Business Messaging. This includes Google brand verification, verified sender setup, campaign infrastructure, and ongoing account management.
The highest-adoption industries for RCS messaging in Pune are IT and software (Hinjewadi IT Park), automotive and manufacturing (Pimpri-Chinchwad's Tata Motors and Bajaj-linked auto belt), and education (large student and college base). Other strong industries include real estate, healthcare, and BFSI/NBFC.
Estimated RCS reach in Pune is 62–76% of targeted smartphone audiences. This is well above the national average of 45–55%, driven by a large IT and salaried workforce, high Jio and Airtel penetration, and strong 4G/5G coverage across Hinjewadi, Kharadi, and central Pune. Reach is highest around the IT corridors.
Google brand verification- the one-time setup required before sending RCS Business Messages- typically takes 5 to 7 business days. Get Click Media manages this entire process for Pune clients, including documentation and submission. Most clients are live with their first campaign within 7 to 10 business days.
Yes. RCS works well for B2B messaging in Pune. Verified sender badges build trust with enterprise IT clients, and rich cards support use cases like vendor order confirmations, dealer network communication, and account-manager contact cards for automotive suppliers.
Yes. Coverage is strong across Hinjewadi, Kharadi, central Pune, and Pimpri-Chinchwad. Device quality is slightly more variable in some outer manufacturing zones, meaning SMS fallback rates run marginally higher there. Get Click Media's platform handles this automatically.
There is no minimum contract length or minimum monthly volume requirement. Get Click Media works with Pune businesses ranging from early-stage ed-tech and D2C brands to large automotive and IT enterprises. Our sales team will give you an honest ROI assessment during the initial consultation.
Yes. Our account team has direct experience with RCS campaign strategy across Pune's major industries- IT and software, automotive and manufacturing, education, real estate, and BFSI. We provide industry-specific campaign templates and performance benchmarks specific to Pune, not generic national averages.
Get Click Media handles Google brand verification, campaign strategy, and carrier connectivity. Most Pune clients are live within 7–10 business days.
