Messaging Infrastructure Built for Startups, Not Enterprises
Startups need messaging infrastructure that matches how they actually operate- low upfront cost, setup measured in days, not weeks, and no long-term lock-in. Get Click Media's Starter-tier SMS, WhatsApp, and RCS plans are built for exactly that, with room to scale into Growth and Enterprise pricing later without switching providers.
No setup fee · Go live in days · Built on infrastructure serving 10,000+ Indian businesses
₹0
Platform setup fee
Days
Typical time to go live
₹0.16
Starting price per SMS
0
Long-term lock-in
Trusted by 10,000+ businesses across India
Messaging infrastructure that matches your stage
Not a scaled-down enterprise plan- a plan actually designed for low, unpredictable early-stage volume and a team without a dedicated ops person.
No setup fee
Starter-tier SMS, WhatsApp, and RCS plans carry no platform setup fee- your budget goes toward messages sent, not onboarding overhead.
Starter-tier entry pricing
Pay-as-you-go per-message and per-conversation rates designed for low, unpredictable early-stage volume- not a fixed enterprise minimum.
Fast onboarding
Go live in days, not weeks- DLT, Meta BSP, and Google RCS registration support is included so you're not stuck in compliance paperwork before your first send.
Self-serve dashboard
Send campaigns, manage templates, and read delivery reports yourself from day one, without waiting on a sales-assisted rollout.
Room to grow
Move into Growth or Enterprise volume slabs as you scale, on the same account and the same integration- no re-platforming later.
Starter-tier pricing at startup volume
Real entry-tier rates, not a placeholder "contact sales" figure- here's what each channel costs before you cross the 50,000-message-a-month mark.
| Channel | Starter Rate | Volume Band | What's Included | |
|---|---|---|---|---|
| Bulk SMS | ₹0.16 – ₹0.18 / SMS | Below 50,000 SMS/month | No setup fee · DLT registration support included | See SMS pricing |
| WhatsApp Business API | ₹0.14 – ₹0.17 / conversation | Up to 10,000 conversations/month (Utility & Authentication) | Marketing conversations run ₹0.79 – ₹0.91; no markup on Meta's own rate | See WhatsApp pricing |
| RCS Messaging | ₹0.20 / RCS | Below 50,000 RCS/month | Automatic SMS fallback and Google brand verification support included | See RCS pricing |
Bulk SMS
- Starter Rate
- ₹0.16 – ₹0.18 / SMS
- Volume Band
- Below 50,000 SMS/month
- What's Included
- No setup fee · DLT registration support included
WhatsApp Business API
- Starter Rate
- ₹0.14 – ₹0.17 / conversation
- Volume Band
- Up to 10,000 conversations/month (Utility & Authentication)
- What's Included
- Marketing conversations run ₹0.79 – ₹0.91; no markup on Meta's own rate
RCS Messaging
- Starter Rate
- ₹0.20 / RCS
- Volume Band
- Below 50,000 RCS/month
- What's Included
- Automatic SMS fallback and Google brand verification support included
Prices shown are indicative and exclusive of GST. See each pricing page for full volume slabs and plan details.
Honest guidance, not a hard sell on all three at once
A startup's real constraint is focus and budget, not channel count. Here's how to think about the order.
Start with SMS
For OTPs and critical account alerts, SMS is the lowest per-send cost and reaches every phone number- no app, no opt-in friction, no data connection required. It's the channel most startups should stand up first.
Add WhatsApp when you need engagement
If your product has a consumer-facing support or engagement need- order updates, two-way chat, a help-desk bot- WhatsApp Business API is worth the conversation-based cost once you have real users to talk to.
Add RCS for verified branded messaging
RCS gives you a Google-verified rich-card sender badge without WhatsApp's opt-in requirement- a fit once you want branded, interactive messaging without asking users to opt in first.
Start on the Starter tier. Scale without re-platforming.
As your volume crosses each slab, your rate steps down automatically- on the same account, same API integration, and same dashboard. When you're ready for custom SLAs, dedicated infrastructure, and direct system integration, that's the Enterprise tier waiting on the other end, not a new vendor to onboard.
Built for a team that doesn't have a dedicated ops person yet
No setup fee
Starter-tier plans across SMS, WhatsApp, and RCS have no platform onboarding charge- your first rupee goes toward sending, not setup.
Compliance handled for you
TRAI DLT registration, Meta Business Solution Provider verification, and Google RCS brand verification are handled as part of onboarding- a real relief for a team with no dedicated compliance or ops person.
Self-serve API access
Full REST API and webhook access from the Starter tier- integrate messaging into your product without a sales-gated enterprise contract.
Pay-as-you-grow pricing
Rates step down automatically as your monthly volume crosses each slab- you're never stuck paying an enterprise rate for startup-stage volume, or a startup rate that can't scale.
Ready to send your first message?
Get Click Media's Starter-tier plans are built for startups- no setup fee, fast onboarding, and pricing that scales with you.
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Messaging for Startups- FAQs
Just a registered business entity for DLT/Meta compliance and a rough idea of your first use case- OTPs, order alerts, or support. There's no minimum message volume or upfront spend required to start on the Starter tier across SMS, WhatsApp, and RCS.
No. Starter-tier Bulk SMS, WhatsApp Business API, and RCS plans all carry no platform setup fee. DLT registration support is included on SMS, and WhatsApp/RCS onboarding support is included as part of getting your account live.
SMS can typically go live the same day once DLT registration is complete. WhatsApp and RCS depend on Meta's and Google's brand verification timelines- commonly a matter of days, not weeks- and Get Click Media's onboarding team handles that paperwork for you.
SMS, in most cases. It's the lowest per-message cost, reaches every phone number without an app or opt-in, and covers the two things nearly every startup needs immediately- OTP verification and critical account alerts. Add WhatsApp or RCS once you have a concrete engagement or branding need to justify the extra cost.
Yes. Starter-tier pricing on SMS, WhatsApp, and RCS moves automatically into Growth and Enterprise volume slabs as your monthly usage grows- on the same account, same API integration, and same dashboard. You never have to re-platform to scale up.
No. Starter and Growth tiers run without a minimum monthly commitment or lock-in period- you can start on pay-as-you-go pricing and move to a different volume slab, or a custom Enterprise plan, whenever it makes sense for your business.
Yes. TRAI DLT entity, sender ID, and template registration for SMS; Meta Business Solution Provider verification for WhatsApp; and Google brand verification for RCS are all handled as part of onboarding- a common blocker for small teams without a dedicated compliance resource.
Below 50,000 messages a month, indicative rates run ₹0.16 – ₹0.18 per SMS, ₹0.14 – ₹0.17 per WhatsApp Utility/Authentication conversation (₹0.79 – ₹0.91 for Marketing), and ₹0.20 per RCS message- all exclusive of GST, with no platform setup fee on any of the three.
Launch your startup's messaging in days, not weeks
Talk to Get Click Media about Starter-tier SMS, WhatsApp, and RCS plans built for early-stage volume and budget.