Voice Broadcast (OBD) Pricing in India Per-Call Rates & Plans
Transparent, volume-based voice broadcast pricing for Indian businesses- starting at ₹0.48 per call, dropping to ₹0.28 per call at 1,00,000+ calls a month, with no setup fee and delivery reporting on every plan.
No setup fee · Delivery reporting included · GST-exclusive, transparent per-call rates
₹0.40
Starting price per call (Growth plan)
₹0.28
Lowest rate at 1,00,000+ calls/month
0
Platform setup fee
100%
Calls logged- answered, unanswered & duration
Trusted by 10,000+ businesses across India
Voice broadcast (OBD) pricing in India is set on a volume-based, per-call rate card- ₹0.48 per call below 10,000 calls a month, ₹0.40 per call at 10,000+, ₹0.35 per call at 25,000+, ₹0.32 per call at 50,000+, and ₹0.28 per call at 1,00,000+ calls a month. Every plan includes delivery reporting with no platform setup fee.
The biggest lever on your effective per-call cost is monthly volume, not the plan name. Campaigns below 10,000 calls/month pay ₹0.48/call, while crossing 1,00,000 calls/month brings that down to ₹0.28/call. Adding an interactive press-1 element is typically a small add-on over the base rate, so it is worth confirming whether your quote already includes it.
Voice Broadcast Pricing Plans for Indian Businesses
No hidden charges. Delivery reporting included in every plan.
Starter
Below 10,000 calls/month
- Pre-recorded & Text-to-Speech Messages
- Number-List Upload
- Campaign Scheduling
- Basic Delivery Reporting
- Email Support
Growth
10,000+ calls/month
- Everything in Starter
- Interactive Press-1 Add-on
- Advanced Delivery Analytics
- Dedicated Account Manager
- 24×7 Phone Support
Enterprise
Above 1,00,000 calls/month
- Everything in Growth
- Rates as low as ₹0.28/call at scale
- Custom SLA & Uptime Guarantee
- Dedicated Infrastructure
- On-site Integration Support
Prices shown are indicative and exclusive of GST. Final pricing depends on call volume, message duration, and interactive (press-1) add-ons. TRAI/RTM-related regulatory charges may apply separately.
Voice Broadcast Pricing by Monthly Call Volume
Your effective per-call rate moves automatically as your monthly volume crosses each slab.
| Call Volume (per month) | Price per Call (INR) |
|---|---|
| Below 10,000 calls | ₹0.48 / call |
| 10,000+ calls | ₹0.40 / call |
| 25,000+ calls | ₹0.35 / call |
| 50,000+ calls | ₹0.32 / call |
| 1,00,000+ calls | ₹0.28 / call |
Below 10,000 calls
- Price per Call (INR)
- ₹0.48 / call
10,000+ calls
- Price per Call (INR)
- ₹0.40 / call
25,000+ calls
- Price per Call (INR)
- ₹0.35 / call
50,000+ calls
- Price per Call (INR)
- ₹0.32 / call
1,00,000+ calls
- Price per Call (INR)
- ₹0.28 / call
Voice Broadcast Cost vs. Other Business Messaging Channels in India
Indicative market ranges for India- voice broadcast trades per-unit cost for the certainty of an answered call.
| Channel | Indicative Cost | Reach | Best For |
|---|---|---|---|
| Voice Broadcast (Get Click Media) | ₹0.28 – ₹0.48 / call | Any phone number- registers only if the call is answered | Urgent alerts, payment reminders, less text-literate audiences |
| Bulk SMS | ₹0.10 – ₹0.18 / SMS | Every mobile number, no app or data needed | OTPs, alerts, reminders, high-volume campaigns |
| WhatsApp Broadcast | ~₹0.30 – ₹0.90 / conversation* | Opted-in smartphone users with WhatsApp | Rich media, two-way chat, support |
| RCS Broadcast | ₹0.11 – ₹0.20 / message | Android users on supporting operators | Branded, interactive rich-card campaigns |
Voice Broadcast (Get Click Media)
- Indicative Cost
- ₹0.28 – ₹0.48 / call
- Reach
- Any phone number- registers only if the call is answered
- Best For
- Urgent alerts, payment reminders, less text-literate audiences
Bulk SMS
- Indicative Cost
- ₹0.10 – ₹0.18 / SMS
- Reach
- Every mobile number, no app or data needed
- Best For
- OTPs, alerts, reminders, high-volume campaigns
WhatsApp Broadcast
- Indicative Cost
- ~₹0.30 – ₹0.90 / conversation*
- Reach
- Opted-in smartphone users with WhatsApp
- Best For
- Rich media, two-way chat, support
RCS Broadcast
- Indicative Cost
- ₹0.11 – ₹0.20 / message
- Reach
- Android users on supporting operators
- Best For
- Branded, interactive rich-card campaigns
What Determines Your Voice Broadcast Price
Monthly call volume
Price per call moves with your monthly volume slab- from ₹0.48 below 10,000 calls/month down to ₹0.28 at 1,00,000+ calls/month
Message duration & duration-block
Rates are set for a base call duration; calls that run beyond that base length may be billed in additional per-minute duration blocks
Pre-recorded audio vs text-to-speech
Uploading a studio pre-recorded audio file versus generating a message via text-to-speech (TTS) can be priced differently depending on your plan
Interactive press-1 add-on
Adding a "press 1 to confirm" interactive element, which routes the call toward IVR-style functionality, is typically a small add-on over the base per-call rate
TRAI/RTM regulatory registration
Promotional outbound voice campaigns require TRAI-linked Registered Telemarketer (RTM) registration; GCM includes guidance at no extra platform fee
Contract term & commitment
Prepaid call-credit purchases and annual commitments typically unlock better per-call rates than pay-as-you-go top-ups
What's Included in Every Get Click Media Plan
Pre-recorded / TTS message upload
Upload a studio-recorded audio file or generate your message via text-to-speech, directly from the campaign dashboard
Number-list import & segments
Import a recipient number list or reuse a saved audience segment from a previous campaign- no re-uploading required
Flexible scheduling
Launch a campaign immediately or schedule it for a specific date and time- included on every plan
Real-time delivery reporting
Answered, unanswered, and call-duration data for every number in the campaign, visible as the campaign runs
Interactive press-1 IVR add-on
Add a "press 1 to confirm" prompt to route the campaign toward IVR-style functionality when you need a response, not just a listen
No hidden charges
No platform setup fee, no charge for unanswered calls beyond standard reporting, and no minimum commitment on Starter and Growth plans
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Voice Broadcast Pricing in India- FAQs
Voice broadcast (OBD) in India is priced on a volume-based, per-call rate card- ₹0.48/call below 10,000 calls a month, ₹0.40/call at 10,000+, ₹0.35/call at 25,000+, ₹0.32/call at 50,000+, and ₹0.28/call at 1,00,000+ calls a month. Get Click Media's Growth plan, the most common choice for growing campaigns, is priced at ₹0.40 per call for 10,000+ calls/month.
Billing is based on connected/answered call attempts in most voice broadcast pricing structures- an unanswered or dropped call still shows up in your delivery data (answered, unanswered, duration) but isn't billed at the full connected-call rate the way an answered call is. Get Click Media's per-call rate applies to calls that connect and play the message; exact billing rules are confirmed in your plan agreement.
No fixed minimum commitment is required to start- pricing scales with your monthly call volume across Starter, Growth, and Enterprise tiers, and you can begin on the Starter plan with a small campaign. There is no platform setup fee on any plan.
Get Click Media provides guidance on TRAI/RTM (Registered Telemarketer) registration for promotional outbound voice campaigns at no extra platform fee, but the regulatory registration fees themselves are set by TRAI and the DLT-linked RTM process, not by Get Click Media, and may apply separately depending on your campaign type.
Voice broadcast typically costs more per send than bulk SMS or RCS- roughly ₹0.28-0.48 per call versus ₹0.10-0.18 per SMS and ₹0.11-0.20 per RCS message- because a phone call carries a higher connection cost than a text message. Most businesses use SMS or RCS as the high-volume baseline channel and reserve voice broadcast for calls where certainty the message was heard matters more than cost, like urgent alerts or payment reminders.
Yes- adding an interactive element such as "press 1 to confirm," which routes the campaign toward IVR-style functionality, is typically priced as a small add-on over the base per-call broadcast rate rather than folded into it. Ask for a custom quote if your campaign needs this interactive layer so it's reflected in your final per-call rate.
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Get Click Media provides transparent, volume-based voice broadcast pricing for Indian businesses with delivery reporting included and no setup fee.