WhatsApp Message Templates Ready to Copy & Submit
Copy-ready WhatsApp Business API templates for order updates, OTPs, payment reminders, appointments, cart recovery, and promotions- each tagged with the Meta category it should be submitted under.
Official Meta BSP · Utility, Marketing & Authentication examples · Variables shown as {{1}}, {{2}}
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What is a WhatsApp message template?
A WhatsApp message template is a pre-approved message format that a business must use to start a conversation with a customer on the WhatsApp Business API, or to message them more than 24 hours after their last reply. Each template is reviewed by Meta before it can be sent.
Templates contain fixed text plus numbered variables such as {{1}} and {{2}} that are filled in per customer at send time- a name, an order ID, an amount. Every template is submitted under one of three categories: Utility, Marketing, or Authentication. The category decides both the price per message and how strictly Meta reviews the content.
The examples below are starting points. Replace the wording with your brand voice, keep variables in the middle of sentences rather than at the very start or end, and submit each template under the category shown.
WhatsApp Template Examples by Use Case
Order & Shipping Updates
order_confirmationUtilityHi {{1}}, your order {{2}} for ₹{{3}} is confirmed. We'll message you here when it ships.
Buttons: View order
order_shippedUtilityGood news {{1}}! Order {{2}} has shipped via {{3}}. Tracking ID: {{4}}.
Buttons: Track shipment
out_for_deliveryUtilityHi {{1}}, order {{2}} is out for delivery today. Please keep ₹{{3}} ready if paying cash on delivery.
order_deliveredUtilityOrder {{1}} was delivered. If anything is wrong, reply to this message and our team will help.
Buttons: Report an issue
cod_confirmationUtilityHi {{1}}, please confirm your cash-on-delivery order {{2}} of ₹{{3}} so we can dispatch it.
Buttons: Confirm order · Cancel order
Payments & Billing
payment_reminderUtilityHi {{1}}, invoice {{2}} for ₹{{3}} is due on {{4}}. You can pay securely using the link below.
Buttons: Pay now
payment_receivedUtilityWe've received ₹{{1}} against invoice {{2}}. Thank you, {{3}}!
emi_dueUtilityHi {{1}}, your EMI of ₹{{2}} for loan account ending {{3}} is due on {{4}}.
Buttons: Pay EMI
payment_failedUtilityHi {{1}}, your payment for order {{2}} didn't go through. Retry using the link below- your cart is saved.
Buttons: Retry payment
OTP & Account Security
login_otpAuthentication{{1}} is your verification code. For your security, do not share this code.
Buttons: Copy code
password_resetAuthentication{{1}} is your password reset code. It expires in 10 minutes.
Buttons: Copy code
new_device_alertUtilityA new login to your {{1}} account was detected from {{2}} at {{3}}. If this wasn't you, reply HELP.
Appointments & Bookings
appointment_confirmedUtilityHi {{1}}, your appointment with {{2}} is confirmed for {{3}} at {{4}}.
Buttons: Reschedule · Cancel
appointment_reminderUtilityReminder: your appointment at {{1}} is tomorrow at {{2}}. Reply YES to confirm.
booking_confirmedUtilityBooking {{1}} confirmed for {{2}} guests on {{3}}. Show this message at check-in.
class_reminderUtilityHi {{1}}, your {{2}} class starts at {{3}} today. Join link: {{4}}
Cart Recovery & Re-engagement
cart_reminderMarketingHi {{1}}, you left {{2}} in your cart. It's still available- complete your order in one tap.
Buttons: Complete order
cart_incentiveMarketingStill thinking about {{1}}? Use code {{2}} for {{3}}% off, valid for 24 hours.
Buttons: Shop now
back_in_stockMarketing{{1}} is back in stock, {{2}}. Sizes are limited.
Buttons: Buy now
price_dropMarketingThe price of {{1}} on your wishlist dropped to ₹{{2}}.
Buttons: View product
Promotions & Announcements
festive_saleMarketingOur {{1}} sale is live! Up to {{2}}% off across {{3}}. Ends {{4}}.
Buttons: Shop the sale · Stop promotions
new_launchMarketingIntroducing {{1}}- {{2}}. Be among the first to try it.
Buttons: See details
webinar_inviteMarketingHi {{1}}, join our free session on {{2}} on {{3}}. Seats are limited.
Buttons: Register
Feedback & Reviews
review_requestMarketingHi {{1}}, how was your experience with {{2}}? Rate us in one tap.
Buttons: Great · Okay · Not good
support_csatUtilityYour support ticket {{1}} has been resolved. Was this helpful?
Buttons: Yes · No
Service & Account Alerts
subscription_renewalUtilityHi {{1}}, your {{2}} plan renews on {{3}} for ₹{{4}}.
Buttons: Manage plan
document_pendingUtilityHi {{1}}, we still need your {{2}} to complete application {{3}}.
Buttons: Upload document
ticket_updateUtilityUpdate on ticket {{1}}: {{2}}. Reply here to add details.
Which category should your template use?
| Category | Use it for | Key rule |
|---|---|---|
| Utility | Confirms or updates something the customer started- orders, payments, appointments, account changes | Must not contain promotional content; mixing in an offer gets it reclassified as Marketing |
| Marketing | Promotions, launches, cart recovery, re-engagement, review requests | Needs opt-in; include an opt-out option such as a 'Stop promotions' button |
| Authentication | One-time passcodes for login, signup, and password reset | Fixed Meta format- code, security disclaimer, optional expiry; no links or media |
Utility
- Use it for
- Confirms or updates something the customer started- orders, payments, appointments, account changes
- Key rule
- Must not contain promotional content; mixing in an offer gets it reclassified as Marketing
Marketing
- Use it for
- Promotions, launches, cart recovery, re-engagement, review requests
- Key rule
- Needs opt-in; include an opt-out option such as a 'Stop promotions' button
Authentication
- Use it for
- One-time passcodes for login, signup, and password reset
- Key rule
- Fixed Meta format- code, security disclaimer, optional expiry; no links or media
Meta can reclassify a template if its content doesn't match the category it was submitted under. Pricing differs by category- see our WhatsApp pricing page for current India rates.
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WhatsApp Template FAQs
Most templates are reviewed by Meta within minutes to a few hours, though some take up to 24-48 hours. Templates that are rejected can be edited and resubmitted. Get Click Media's template approval SLA is 1-3 business days including drafting and revisions.
Common reasons are a wrong category (an offer inside a Utility template), variables placed at the very start or end of the message, missing sample values for variables, vague or misleading wording, and content that breaks WhatsApp's commerce or business policies.
You can use them as a base, but replace the wording with your brand's tone and details. Near-identical templates submitted by many businesses are not a problem for approval, but specific, clear wording tends to perform better with customers.
They are numbered variables. When the template is sent, each variable is replaced with a value for that customer, such as their name, order number, or amount. Meta asks for a sample value for each variable when you submit the template.
No. If a customer has messaged you within the last 24 hours, you can reply with free-form messages inside that customer service window. Templates are needed to start a conversation or to message after the window has closed.
Yes. Templates can include a header with an image, video, or document, plus quick-reply buttons or call-to-action buttons such as a website link or phone number. Authentication templates are the exception and follow a fixed format with a copy-code or one-tap button.
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