Cut fake COD orders and missed deliveries with automated order confirmation calls, delivery status updates, and IVR-based order support. Get Click Media connects voice and IVR to your order management and logistics systems- reducing return-to-origin shipments and support-team call load.
Same platform as your SMS, WhatsApp & RCS channels · 10,000+ Indian businesses
6-10%
Typical fake COD order rate with confirmation calls
35-45%
Order-status calls resolved by IVR
12-18%
High-value cart recovery with click-to-call
10,000+
Indian businesses on Get Click Media
Trusted by 10,000+ businesses across India
IVR and voice calling for e-commerce businesses automate order confirmation calls for high-value or cash-on-delivery orders, delivery status update calls, IVR-based support for order tracking and returns, and click-to-call on the checkout page for cart-abandonment recovery. Get Click Media integrates voice and IVR with order management and logistics systems in India- reducing fake orders and support-call volume.
Cash-on-delivery remains a major order type for Indian e-commerce, but it's also the one most exposed to fake or impulsive orders that get refused at the door. A short confirmation call before dispatch is often cheaper than the reverse-logistics cost of shipping an order that was never going to be accepted.
Indian e-commerce still runs on a mix of prepaid and cash-on-delivery orders, high delivery-attempt failure rates in certain pin codes, and shoppers who abandon a cart over a question a product page can't answer- all situations where a phone call resolves uncertainty faster than a text message or chatbot.
Voice broadcast handles order confirmation and delivery-status calls at scale, IVR handles inbound order tracking and returns support without tying up the support team, and click-to-call on the checkout page catches the shopper at the exact moment they're about to leave.
💡 Key insight: Confirmation calls placed for high-value or first-time COD customers, rather than every order, typically catch most of the fake-order risk without adding a confirmation step to the bulk of routine, low-risk orders.
Trigger: New order placed, especially high-value or cash-on-delivery. Automated call or IVR call-back confirms order details and delivery address before dispatch. Result: Fewer fake or impulsive orders reaching the packing stage.
Trigger: Delivery attempt fails, or a high-value shipment is out for delivery. Voice call informs the customer of the delivery attempt outcome or upcoming delivery window. Result: Fewer missed handoffs and return-to-origin shipments.
Trigger: Customer calls to check order status or start a return. IVR menu reads out order status by order number or routes directly to the returns flow. Result: Routine tracking and return-initiation calls resolved without an agent.
Trigger: Shopper hesitates at checkout or abandons a high-value cart. One-click call button connects the shopper instantly to a sales or support agent. Result: More hesitant, high-intent carts recovered before the shopper leaves.
Trigger: Return or replacement request logged. Follow-up call confirms pickup scheduling or replacement dispatch status. Result: Fewer repeat "where is my refund/replacement" contacts.
| Metric | Before Voice/IVR | After Voice/IVR | Source |
|---|---|---|---|
| Fake/refused COD order rate | ~15-20% of COD orders | ~6-10% (with confirmation calls) | GCM e-commerce client data |
| Support calls for order status | 100% agent-handled | ~35-45% resolved via IVR | GCM e-commerce client data |
| Failed delivery follow-up response time | Next-day callback (manual) | Same-day (automated call) | GCM logistics-integration client data |
| High-value cart recovery rate | ~5-8% (email/SMS only) | ~12-18% (with click-to-call) | GCM D2C client data |
Fake/refused COD order rate
Support calls for order status
Failed delivery follow-up response time
High-value cart recovery rate
Real-time triggers from your order management and courier tracking systems for confirmation and delivery calls
Multi-level IVR for order status lookup, return initiation, and replacement tracking
Automated outbound calls at scale for confirming COD and high-value orders before dispatch
One-click calling embedded on the checkout page, connected to a sales or support queue
Voice-delivered OTP for order or delivery verification when SMS isn't practical
Track confirmation-call answer rates, IVR self-service resolution, and cart-recovery call outcomes
Big or small, we power communication for all- talk to us today.
IVR and voice calling automate order confirmation calls (especially for high-value or cash-on-delivery orders, to reduce fraud and fake orders), delivery status update calls, IVR-based support for order tracking and returns, and click-to-call for cart-abandonment recovery. This cuts fake-order losses, reduces customer-support call volume, and gives shoppers a way to reach a human quickly when text-based support isn't enough.
A cash-on-delivery order carries no upfront payment commitment, which makes it a common target for fake or impulsive orders that get refused at the doorstep. An automated confirmation call, either a voice broadcast or an IVR call-back requiring the customer to confirm, filters out a meaningful share of these before the order is packed and shipped, reducing return-to-origin logistics costs.
Voice calls typically complement rather than replace SMS or WhatsApp tracking updates- most customers still prefer text for routine status checks, but a voice call is useful for exception cases like a failed delivery attempt, an address issue, or a high-value shipment where a live confirmation reduces the chance of a missed handoff.
An IVR menu can let a customer enter their order number and hear the current status, or route them directly to a returns or replacement flow, without waiting for a support agent to be available. This handles a large share of routine "where is my order" and return-initiation calls without adding to support-team workload.
A click-to-call button on the checkout page lets a hesitant shopper connect instantly to a sales or support agent with one click, which is particularly effective for recovering high-value carts where a shopper has a last-minute question that a chatbot or FAQ page can't resolve.
Pricing depends on call volume, number type, and which features are needed- IVR menu depth, order-confirmation call volume, or click-to-call setup. Get Click Media provides a custom quote based on your expected order volume rather than a flat rate- contact us for a quote specific to your store.
Get Click Media provides IVR and voice calling for e-commerce and D2C businesses in India, integrated with your order management and logistics systems.
