Rich Business Messaging (RBM) is Google's branded term for its RCS Business Messaging product- the same standard as RCS, with Google's specific implementation and naming.
Google brand verification handled as part of onboarding
Written by the Get Click Media Pvt. Ltd. Team · Last updated: July 2026 · Reviewed by the Get Click Media RCS team
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Rich Business Messaging (RBM)is Google's branded name for its RCS Business Messaging product- functionally the same as RCS, with Google's specific implementation delivered through Google Messages. For the full breakdown of how it works, verification, and coverage, see our Google RCS Business Messaging guide.
RCS (Rich Communication Services) is the open, GSMA-standardised messaging protocol that carriers and vendors implement worldwide. RBM (Rich Business Messaging) is Google's own branded product built on that standard- not a competing technology, not a premium tier, just Google's specific rollout of RCS Business Messaging through Google Messages.
In practice, the two terms are used interchangeably across the industry. If you're evaluating vendors, use whichever term matches how your team searches- the underlying setup, verification process, and messaging capabilities are the same either way. For the complete explanation of RCS itself, see our RCS Messaging pillar page.
A branded image, headline, description, and up to two action buttons in a single message- see our Google RCS Business Messaging guide for the full feature breakdown.
Multiple rich cards a user can swipe through horizontally, for showcasing several products or offers in one message.
Tappable quick-reply chips and action buttons (call, open URL, view location) built into every RBM message.
Your business name and logo appear on every message once Google brand verification is complete, handled as part of Get Click Media's onboarding.
Getting started with RBM means registering as a verified agent through Google's Business Communications Console- Get Click Media handles this as part of standard RCS onboarding, alongside carrier setup and campaign configuration. See our step-by-step registration guide or our RCS service provider page for the full onboarding process.
Get Click Media enables enterprises to deploy Google's Rich Business Messaging with verified RCS.
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Rich Business Messaging (RBM) is Google's branded name for its RCS Business Messaging product- the same underlying standard as RCS, delivered through Google Messages. See our full Google RCS Business Messaging guide for how RBM works end to end.
Get Click Media handles Google brand verification, RBM agent registration, and campaign setup end-to-end.
