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Education Case Study

How GD Goenka Improved Admissions Enquiry Handling

Education institutions like GD Goenka field a high volume of admissions enquiries and parent communication across phone, WhatsApp, and walk-ins- often with front-office teams stretched thin, especially during peak admission season. Get Click Media worked with GD Goenka to bring these channels into a single automated flow, so enquiries get a fast first response and staff can focus more time on counselling rather than repetitive status questions.

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Real client · Results pending final confirmation · Noida, India

Students raising hands in a classroom at GD Goenka
GD Goenka logo
Education
IndustryEducation
Business TypeSchool / Institution
Channels UsedWhatsApp, RCS, Voice/IVR
RegionIndia

Multi-Channel

WhatsApp, RCS, and IVR combined

24/7

Automated enquiry handling

Faster

Parent query response time

Live

Chatbot qualifies enquiries before handoff

Trusted by 10,000+ businesses across India

GD Goenka
Bada Business
NexusPay
Salary Now
IBG Network
Niramaya Healthcare
Smart Realty
Evanik
Radius
Logic Education
HeliPkg
Acer Labs
VisionTech
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Prime Dental
WWICS
GD Goenka
Bada Business
NexusPay
Salary Now
IBG Network
Niramaya Healthcare
Smart Realty
Evanik
Radius
Logic Education
HeliPkg
Acer Labs
VisionTech
Teleopedia
Shipline
Max Labs
Ini Homes
Cashi
Prime Dental
WWICS
The Challenge

Admissions Enquiries Were Outpacing the Front Office

Like most education institutions, GD Goenka sees admissions enquiries spike sharply during the admission season- far more volume than the front office handles the rest of the year. Enquiries come in by phone, WhatsApp, and in-person walk-ins, with no single system tying them together.

Parents expect a fast response, but a large share of staff time was going into answering the same repetitive questions- course details, fee structure, admission status- rather than actual counselling conversations that move a family toward enrolment.

Seasonal Enquiry Spikes

Admission season brings a sharp surge in enquiries within a short window, putting far more load on the front office than the rest of the year.

Fragmented Channels

Enquiries arrive by phone, WhatsApp, and walk-in with no single system tying them together, making it easy for a lead to fall through the cracks.

Repetitive Status Questions

A large share of staff time goes to answering the same fee, schedule, and admission-status questions instead of actual parent counselling.

The Solution

A Unified Enquiry and Communication Flow

Get Click Media routed GD Goenka's admissions enquiries through an automated first-response layer across WhatsApp, RCS, and voice/IVR- qualifying each enquiry before it reaches a staff member. This frees the admissions team to spend their time on counselling conversations that actually need a human, instead of repeating the same first-contact answers all day.

WhatsApp API for Education

A WhatsApp chatbot qualifies each admission enquiry- course/class, location, and requirement- shares the relevant details, and books a counselling slot automatically, freeing staff from repetitive first-contact questions.

RCS for Education

Verified, rich admission follow-up cards with campus details and a direct 'Book Campus Visit' button give parents a visually clear, trustworthy next step instead of a plain text message.

IVR & Voice for Education

Multi-level admissions IVR routes callers by class or campus directly to the right counsellor, while a missed-call number captures offline enquiries from ads and hoardings around the clock.

The Results

What Changed for GD Goenka's Admissions Team

Early results are qualitative rather than a fixed number- GD Goenka's team is seeing faster, more consistent enquiry handling across channels, with staff time increasingly freed up for counselling. Precise response-time and conversion figures are still being tracked.

Faster First Response to Enquiries

Admission enquiries arriving over WhatsApp and RCS now get an automated first response instead of waiting for a staff member to become free.

Fewer Enquiries Falling Through the Cracks

Routing enquiries from phone, WhatsApp, and RCS into one flow means fewer leads getting lost between channels or missed during busy periods.

Staff Time Redirected to Counselling

With repetitive status questions handled by automation, front-office staff can spend more of their time on actual parent counselling and conversions.

Consistent Handling During Peak Admission Season

The automated flow absorbs the seasonal spike in enquiries without needing extra temporary staff at the front desk.

Verified numbers in progress

Exact response-time and conversion figures are being finalized with GD Goenka and will be added once confirmed.

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Product Interested

Want similar results for your education business?

Get Click Media can set up the same WhatsApp, RCS, and IVR enquiry flow for your school, college, or coaching institute.