At Max Labs, a finished diagnostic report traditionally sat waiting for the patient to either visit the lab in person or call in to check whether it was ready- even though the report itself was already a digital document that could reach them directly. In between booking a test and getting the result, patients also had little visibility into whether their sample had been collected or their report was still being processed. Get Click Media helped Max Labs automate patient notifications across the testing lifecycle and deliver reports securely over WhatsApp, RCS, and voice- the moment a result is ready, not whenever the patient happens to ask.
Real client · Results pending final confirmation · Noida, India
Instant
Report delivery once results are ready
Automated
Test-stage patient notifications
Secure
Digital report delivery via WhatsApp
Fewer
In-person collection visits and status calls
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For a diagnostic lab like Max Labs, the test itself was rarely the bottleneck- the wait after the test was. Once a blood, imaging, or pathology report was finalized, patients traditionally had to either come back to the lab in person to collect a printed copy or call in and ask if it was ready yet, even though the report was already sitting as a digital file that could have reached them the moment it was generated.
That gap also went unmanaged in the other direction. Between booking a test and the report being ready, a patient had almost no visibility into where things stood- whether the sample had actually been collected, whether it was still being processed, or whether something had gone wrong- so the only way to find out was to call the lab and ask, adding to front-desk call volume that had nothing to do with clinical work.
Even after a report was finalized digitally, patients still needed to travel to the lab or phone in just to find out it was ready and collect it.
Patients had no way to tell whether their sample had been collected or their report was still processing, other than calling to ask.
Sharing reports one by one by phone or in person worked at low volumes but became a growing operational load as the number of tests run each day increased.
Get Click Media set up automated WhatsApp, RCS, and SMS notifications at each stage of the testing lifecycle- test booked, sample collected, report ready- so patients always know where things stand. Once a result is finalized, the report is delivered securely and directly to the patient instead of waiting for them to visit or call in.
An automated WhatsApp notification fires the moment a report is finalized in the lab system, with secure delivery of the report itself- so a result reaches the patient directly instead of waiting to be collected or asked about.
A verified, branded RCS rich card shows the test name and report-ready status with a direct download action- giving patients a clear, one-tap way to access results without a status-check call.
An automated voice call notifies patients that their report is available and where to access it, reaching patients who may not check an app or SMS- without staff placing individual calls.
Since automating testing-lifecycle notifications and report delivery, Max Labs has seen a qualitative shift in how patients learn about and receive their results- while exact figures are still being finalized with the client.
A finished report is delivered directly to the patient once it's ready, instead of requiring a visit to the lab or a call to ask.
Patients get notified at each stage- booked, sample collected, report ready- rather than being left to guess in between.
With automatic updates replacing the need to ask, front-desk and lab staff spend less time fielding 'is my report ready?' calls.
Results reach the patient's own registered number through a secure delivery flow, rather than depending on an in-person pickup.
Exact report-delivery-speed and patient-notification figures are being finalized with Max Labs and will be added once confirmed.
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Get Click Media can set up the same automated testing-lifecycle notifications and secure report delivery across WhatsApp, RCS, and voice for your diagnostic lab.
