Appointment reminders, lab reports, prescription refills, and vaccination alerts- all sent as verified, interactive RCS messages instead of plain SMS. Patients act with one tap; your front desk fields fewer calls.
Hospitals using RCS see fewer missed appointments and faster patient response vs plain-text SMS reminders.
24/7
Automated appointment & refill reminders
1-tap
Confirm, Reschedule, or Download Report
100%
Reach via automatic SMS fallback
0
DND restrictions on RCS vs promotional SMS
RCS (Rich Communication Services) is the modern upgrade to SMS. It lets hospitals and clinics send verified, branded messages with images, structured details, and tap-to-act buttons- straight into a patient's native Android Messages app, with no app install required. Where RCS isn't supported, delivery automatically falls back to standard SMS.
Trigger: Patient books online or via call centre. Reminder sent 24 hours and 2 hours before the scheduled slot.
RCS format: Rich card: hospital/clinic logo + verified, doctor name, department, date/time, 3 quick-reply chips: 'Confirm', 'Reschedule', 'Cancel'.
Result: Fewer no-shows than plain SMS reminders, and reschedule requests are resolved without a front-desk call.
Trigger: Triggered a few days before a chronic-care prescription is due to run out, based on last fill date.
RCS format: Rich card: medicine name, dosage, days remaining, 2 buttons: 'Refill Now', 'Find Nearest Pharmacy' (Maps link).
Result: Higher refill-on-time rates for chronic care patients and fewer treatment gaps.
Trigger: Report generation complete in the lab information system- automated trigger to the patient's registered number.
RCS format: Rich card: lab/diagnostic centre branding, test name, 'Report Ready' status, button: 'Download Report' (secure link).
Result: Patients receive and act on results faster, cutting inbound 'is my report ready?' call volume.
Trigger: Due-date based trigger for scheduled immunisation (child vaccination series, booster doses, seasonal drives).
RCS format: Rich card: vaccine name, due date, nearest centre, 2 buttons: 'Book Slot', 'View Vaccination Card'.
Result: Better on-time immunisation coverage versus a plain text reminder, particularly for multi-dose series.
Trigger: Sent a few hours after discharge or after an OPD visit, while the experience is still fresh.
RCS format: Rich card with star-rating quick-reply chips (1–5) and an optional 'Tell us more' button linking to a short form.
Result: Response rates well above email surveys, giving hospitals faster service-quality signal.
Trigger: Hospital or diagnostic chain promoting a free health check-up camp, seasonal screening, or wellness package.
RCS format: Carousel: camp details card, package inclusions card, 'Book Your Slot' button with location and date.
Result: Richer visual presentation than SMS drives higher camp registration from the same outreach list.
Booking
Appointment confirmation with doctor, time, and location card.
Pre-visit
24hr and 2hr reminders with Confirm / Reschedule / Cancel chips.
Post-visit
Lab report ready alert and feedback survey with star-rating chips.
Follow-up
Medicine refill and next-checkup or vaccination due reminders.
Rich Cards
Doctor/report/vaccine details with image, text, and action buttons in one message.
Suggested Replies
One-tap 'Confirm', 'Reschedule', 'Cancel' chips for appointments and drives.
CTA Buttons
'Download Report', 'Refill Now', 'Book Slot'- direct action, no link-click friction.
Carousels
Multi-card health-camp or package promotions swipeable in one message.
Business Verification
Google-verified hospital/clinic name and logo on every message- reduces impersonation risk.
| Aspect | SMS | RCS |
|---|---|---|
| Sender identity | Plain number or unverifiable Sender ID | Verified hospital name, logo, and checkmark |
| Message format | 160-character plain text | Rich card with image, structured details, buttons |
| Patient action | Requires a phone call or separate link | Confirm/Reschedule/Download in one tap |
| DND applicability | Promotional SMS blocked for DND numbers | Not restricted by TRAI DND rules |
RCS and WhatsApp are complementary, not competing. For broad, install-free outbound alerts, RCS has a reach advantage.
| Aspect | RCS | |
|---|---|---|
| Reach | Requires the patient to have WhatsApp installed and opted in | Works natively in Android's default Messages app- no install or opt-in step |
| Delivery fallback | No native SMS fallback if undelivered | Automatic SMS fallback keeps delivery near-universal |
| Best fit | Two-way support conversations, chatbot triage | Broad outbound alerts- reminders, reports, vaccination drives |
Trigger
Appointment booked, report generated, or refill window reached in your HMS/LIS.
Template match
Get Click Media's API matches the event to the pre-approved rich card template.
Capability check
Platform checks if the patient's device supports RCS in real time.
Send
RCS rich card delivered if supported; automatic SMS fallback if not.
Patient action
Patient taps Confirm, Reschedule, Download Report, or Book Slot- routed back to your system.
Reporting
Delivery, read, and response rates tracked in the Get Click Media dashboard.
Note:anonymised, illustrative example based on common patterns across Get Click Media's hospital and diagnostic clients- not a single named case study.
Challenge
High OPD no-show rate and heavy front-desk call volume for report status.
RCS deployment
Verified appointment reminders with Confirm/Reschedule chips, plus report-ready rich cards.
Outcome
Fewer missed appointments and a marked drop in inbound 'report ready?' calls within weeks of launch.
Discovery & use-case mapping
We map your appointment, lab, pharmacy, and campaign workflows to RCS message templates.
Google brand verification
Get Click Media submits your hospital/clinic identity documents for Google RBM verification.
Template design & approval
Rich cards, carousels, and suggested replies designed for each use case and submitted for approval.
HMS/LIS/API integration
Connect your hospital management or lab information system via API or ready-made webhooks.
Pilot & go-live
Run a pilot batch with SMS fallback verified, then scale to full patient volume.
Pricing is based on message volume and interaction type, and is customised per hospital or diagnostic chain. All plans include Google brand verification support, SMS fallback, real-time analytics, and API access.
View RCS PricingPrivacy-conscious by design
Message payloads carry only what's needed to act- never raw clinical data. India-hosted infrastructure.
Direct carrier integration
Direct Jio, Airtel, and Vi integration for fast delivery and accurate capability detection.
Real-time trigger API
Connects to your HMS, LIS, or pharmacy system so reminders and alerts fire the moment an event occurs.
Dedicated onboarding support
Get Click Media manages Google brand verification and template approval end-to-end.
SMS fallback built in
Every message reaches the patient, RCS-capable device or not.
Fast go-live
Most healthcare clients are live within 7–10 business days.
Get Click Media enables hospitals, clinics, and diagnostic chains to reimagine appointment booking and patient communication with RCS.
Big or small, we power communication for all- talk to us today.
RCS supports rich, verified messages that work well for appointment and report-ready notifications. The medical data itself should still follow your organisation's applicable privacy and compliance practices- Get Click Media never stores clinical content in message payloads, only delivery metadata.
Yes. RCS supports interactive suggested-reply chips like 'Confirm', 'Reschedule', and 'Cancel' directly inside the message, so patients can respond in one tap without calling the front desk. Responses are routed back into your scheduling system via API.
RCS adds a Google-verified hospital name, logo, and rich formatting to time-sensitive communication- appointment reminders, report-ready alerts, vaccination drives- which plain, unbranded SMS cannot signal. It also reduces friction: patients act with a single tap instead of calling or clicking through to a separate page.
No. RCS is not classified as commercial SMS under TRAI's regulations, so hospitals don't need DLT entity or template registration for RCS content. Google brand verification is required instead, which Get Click Media manages end-to-end during onboarding. If you also send SMS fallback, DLT registration remains mandatory for that channel.
Yes. Rich, actionable reminders with one-tap Confirm/Reschedule/Cancel chips are easier for patients to act on than a plain-text SMS reminder, which typically reduces no-show rates versus text-only outreach.
Get Click Media's platform checks device capability in real time and automatically falls back to SMS for patients whose devices don't support RCS. This ensures compliance-critical or time-sensitive messages- like report-ready alerts- reach every patient regardless of device.
Yes. A single verified brand identity and template set can be used across all branches of a diagnostic chain or hospital group, with per-branch personalisation (address, doctor, centre name) inserted dynamically at send time.
Most healthcare clients go live within 7–10 business days, covering Google brand verification, template approval, and integration with the hospital management or lab information system.
Get Click Media handles Google brand verification, template approval, and HMS/LIS integration. Most healthcare clients are live within 7–10 business days.
