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Real Estate Case Study

How Radius Improved Lead Response Time & Booking Conversion

Radius generates property leads from multiple portals, paid ad platforms, and a broker referral network- alongside walk-in visitors at project sites- with each source typically landing in its own inbox, number, or dashboard. Get Click Media worked with Radius to route enquiries from every one of these sources into the same automated WhatsApp, RCS, and IVR response flow, and to give the team a clearer, unified view of how each source performs- so a prospect's first response and path to a booked site visit no longer depends on which channel brought them in.

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Real client · Results pending final confirmation · Noida, India

Handing over house keys at a property entrance, representing a completed Radius sale
Radius logo
Real Estate
IndustryReal Estate
Business TypeProperty Developer / Broker Network
Channels UsedWhatsApp, RCS, Voice/IVR
RegionIndia

Unified

Leads from every source in one flow

Faster

Response across all lead channels

Automated

Follow-up to site-visit booking

Consistent

Response quality regardless of source

Trusted by 10,000+ businesses across India

GD Goenka
Bada Business
NexusPay
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IBG Network
Niramaya Healthcare
Smart Realty
Evanik
Radius
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HeliPkg
Acer Labs
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Max Labs
Ini Homes
Cashi
Prime Dental
WWICS
GD Goenka
Bada Business
NexusPay
Salary Now
IBG Network
Niramaya Healthcare
Smart Realty
Evanik
Radius
Logic Education
HeliPkg
Acer Labs
VisionTech
Teleopedia
Shipline
Max Labs
Ini Homes
Cashi
Prime Dental
WWICS
The Challenge

Leads Were Scattered Across Too Many Inboxes

Radius's leads arrive from several places at once- property portal listings, paid ad campaigns, a network of broker referrals, and walk-ins at project sites. Each of these sources generated enquiries into a different inbox, number, or spreadsheet, so there was no single, consistent process guaranteeing that every enquiry- no matter where it came from- got the same fast, reliable response.

That fragmentation meant some leads inevitably fell through the cracks simply because of which channel they arrived on. A portal enquiry might be handled promptly while a broker-referred lead sat waiting, and with no unified tracking layer across sources, it was difficult to know how much of the drop-off between an enquiry and a booked site visit was coming from inconsistent response versus anything else in the funnel.

Every Lead Source Fed a Different Inbox

Property portal enquiries, paid ad form-fills, broker referrals, and walk-in visitor details each landed somewhere different- a portal dashboard, an ad platform's lead list, a broker's WhatsApp message, a walk-in register- with no single place to see all of them together.

Response Quality Depended on Which Channel a Lead Came Through

A lead from one portal might get picked up quickly, while a broker-referred enquiry sat unanswered for hours, simply because the two arrived through entirely different processes with no shared standard for how fast or how consistently either got handled.

No Clear View of Which Sources Converted to a Booked Visit

Without a unified way to track enquiries through to a booked site visit, it was difficult to tell whether portal leads, paid ads, or broker referrals were actually the ones turning into visits- so decisions about where to invest in lead generation were made without that picture.

The Solution

One Consolidated Flow From Every Lead Source to Booking

Get Click Media routed enquiries from every source- portal, paid ad, and broker referral- into the same automated WhatsApp and RCS response and booking flow, with IVR-based qualification covering phone-in and broker-referred calls, so response quality and speed no longer depends on where a lead came from.

WhatsApp API for Real Estate

Enquiries from property portals such as 99acres, MagicBricks, and Housing, along with paid ad campaigns, route automatically into the same WhatsApp response flow via API and Sell.do CRM integration- so a lead's first message back no longer depends on which portal or platform it originated from.

RCS for Real Estate

A verified rich card with property details and a direct 'Book Site Visit' button fires automatically whenever a new lead is created in the CRM- whether it came from a portal, an ad platform, or a broker referral logged manually- so every source gets the same visual, trackable next step toward a booking.

IVR & Voice for Real Estate

Phone-in enquiries and broker-referred calls go through the same IVR-based qualification step- budget, location, timeline- before reaching a sales agent, so leads that arrive by phone are folded into the same consistent process as portal- and ad-driven leads rather than handled ad hoc.

The Results

What Changed for Radius's Lead Response

Early results are qualitative rather than a fixed figure- Radius's team is seeing more consistent response across lead sources and a clearer view of which channels convert to booked site visits. Precise response-time and conversion numbers are still being tracked.

Every Lead Source Feeding One Consistent Flow

Portal enquiries, paid ad leads, broker referrals, and walk-in details now route into the same WhatsApp- and CRM-connected process instead of each source being handled differently.

Fewer Leads Falling Through the Cracks by Origin

Because response no longer depends on which channel a lead arrived through, fewer enquiries- regardless of source- go unanswered simply because of which inbox they happened to land in.

A Clearer Picture of Which Sources Convert to Booked Visits

With enquiries and their outcomes tracked in one place, Radius's team can see more clearly which portals, ad campaigns, and referral channels are actually turning into booked site visits.

Less Manual Coordination Across Multiple Inboxes

Sales and marketing no longer need to manually cross-check a portal dashboard, an ad platform, and a broker's messages separately just to see the full picture of incoming leads.

Verified numbers in progress

Exact lead-response and booking-conversion figures are being finalized with Radius and will be added once confirmed.

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Want similar results for your real estate business?

Get Click Media can set up the same unified WhatsApp, RCS, and IVR lead-consolidation flow across every portal, ad platform, and referral source for your property business.