Borrowers applying to Salary Now had no way to know where their loan stood in the approval and disbursal pipeline- so many called in just to ask if anything had moved. Once a loan was live, repayment reminders needed to reach borrowers consistently across the entire loan term, not just around the first EMI, since a reminder that didn't go out could mean a missed payment that had nothing to do with a borrower's ability to pay. Get Click Media worked with Salary Now to automate stage-by-stage status updates and a recurring EMI reminder sequence that runs for the life of each loan.
Real client · Results pending final confirmation · Noida, India
Automated
Loan status and stage updates
24/7
Repayment reminder sequences
Multi-Channel
SMS, WhatsApp, and voice combined
Fewer
Status-check calls to support
Trusted by 10,000+ businesses across India
A loan doesn't move from application to disbursal in one step- it passes through stages such as document verification, credit assessment, approval, and disbursal, and each stage can take time. For Salary Now's borrowers, none of that progress was visible outside the app, so the only way to find out if anything had changed was to call in and ask.
Once a loan was disbursed, repayment reminders were the next challenge. A borrower's EMI schedule runs for the full term of the loan, not just the first installment, and a reminder sequence that lands inconsistently- sent for some due dates but not others, or through a channel the borrower doesn't check- can mean an EMI gets missed simply because nobody was reminded, not because the borrower couldn't pay.
Borrowers had no way to see where their loan application sat between submission and disbursal, so a normal processing stage looked, from the outside, indistinguishable from something being stuck.
With no stage-by-stage updates, checking on a loan meant calling support- often more than once for the same application as it moved through each stage.
Reminders weren't landing the same way for every installment across a loan's full term, leaving some EMIs unremembered rather than unpaid by choice.
Get Click Media set up automated WhatsApp and SMS updates that fire as a Salary Now loan application moves through each stage- from submission to approval to disbursal- so a borrower knows where things stand without calling in. Once a loan is disbursed, a recurring EMI reminder sequence runs for the full term of the loan, and an IVR option lets a borrower call in and hear their current status read back automatically.
Loan disbursement confirmations with the approved amount and repayment schedule, followed by an EMI reminder sequence with a Pay Now button that runs for the life of the loan.
Loan approval and disbursement SMS confirming the disbursed amount and first repayment due date, plus a multi-stage repayment reminder sequence sent before, on, and after each due date.
A loan status inquiry IVR that looks up an application by reference number and reads out its current stage, plus voice-broadcast EMI due reminder calls for borrowers who don't act on a text alone.
Early qualitative feedback points to borrowers checking in less often because they can already see where their application stands, and to a steadier repayment reminder cadence across the loan term. Precise status-update and repayment figures are still being finalized with Salary Now.
A stage-by-stage update lets a borrower follow their loan from submission through disbursal without needing to call in and ask.
A consistent reminder sequence across every installment means a missed EMI is far less likely to come down to a reminder that didn't go out.
With stage updates and an IVR self-check option available, Salary Now's support team fields fewer calls that are only asking for a status the borrower could already see.
The same repayment reminder sequence now runs consistently from the first EMI to the last, instead of tapering off partway through the loan.
Exact repayment and status-update figures are being finalized with Salary Now and will be added once confirmed.
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Get Click Media can set up the same stage-by-stage loan status and repayment reminder system for your business- SMS, WhatsApp, and IVR on one platform.
