Starter
₹0.12/ OTP
Up to 10,000 OTPs/month
- Transactional OTP Route
- DLT Registration Support
- Basic Analytics Dashboard
- Email Support
- REST API Access
OTP SMS Pricing
OTP SMS Cost in India Per-OTP Pricing & Plans
Transparent, volume-based OTP SMS pricing for Indian businesses- starting at ₹0.09 per OTP with direct operator routing and DLT registration support included on every plan.
Direct operator routing · DLT registration included · GST-exclusive, transparent per-OTP rates
₹0.09
Starting price per OTP (Growth plan)
₹0.065
Lowest rate at 5,00,000+ OTPs/month
0
Platform setup fee
99.9%
OTP delivery rate
Trusted by 10,000+ businesses across India
Quick Answer
Understanding OTP SMS Cost in India
OTP SMS pricing in India ranges from ₹0.065 to ₹0.12 per OTP depending on monthly volume, with Get Click Media's Growth plan starting at ₹0.09 per OTP for up to 1,00,000 OTPs/month. Direct operator routing for fast, reliable delivery is included at no separate surcharge on Growth and Enterprise plans.
Published prices and examples are a starting point for planning. Your final quote can depend on message type, estimated volume, route requirements, sender and template setup, support needs, integrations, contract terms, applicable taxes, and any industry-specific compliance requirements.
Pricing Plans
OTP SMS Pricing Plans for Indian Businesses
No hidden charges. Direct operator routing and DLT assistance included in every plan.
Most Popular
Growth
₹0.09/ OTP
Up to 1,00,000 OTPs/month
- Everything in Starter
- Priority Delivery Queue
- Webhook Delivery Reports
- Dedicated Account Manager
- 24×7 Phone Support
Share your expected message volume and use case to receive a tailored quote.
Enterprise
Custom
Above 1,00,000 OTPs/month
- Everything in Growth
- Rates as low as ₹0.065/OTP at scale
- Custom SLA & Uptime Guarantee
- Automatic Failover Routes
- On-site Integration Support
Prices shown are indicative and exclusive of GST. Final pricing depends on volume, route, and contract terms. DLT-related charges set by TRAI/DLT operators may apply separately.
Rates, features, and plan availability may change. Confirm the final per-message rate, minimum commitment, recharge validity, DLT-related requirements, tax treatment, and included support scope in your written quote before purchase.
Volume-Based Pricing
OTP SMS Rate Card by Monthly Volume
Your effective per-OTP rate drops automatically as your monthly volume crosses each slab.
Volume slabs are designed to show how expected message quantity can influence a quoted unit rate. The applicable slab should be confirmed against your actual monthly, campaign-based, or contract-period volume and the type of messages you plan to send.
| Monthly OTP Volume | Price per OTP | Plan |
|---|---|---|
| 1 – 10,000 | ₹0.12 / OTP | Starter |
| 10,001 – 50,000 | ₹0.10 / OTP | Growth |
| 50,001 – 1,00,000 | ₹0.09 / OTP | Growth |
| 1,00,001 – 5,00,000 | ₹0.075 / OTP | Enterprise |
| 5,00,001 – 10,00,000 | ₹0.065 / OTP | Enterprise |
| 10,00,000+ | Custom quote | Enterprise |
1 – 10,000
- Price per OTP
- ₹0.12 / OTP
- Plan
- Starter
10,001 – 50,000
- Price per OTP
- ₹0.10 / OTP
- Plan
- Growth
50,001 – 1,00,000
- Price per OTP
- ₹0.09 / OTP
- Plan
- Growth
1,00,001 – 5,00,000
- Price per OTP
- ₹0.075 / OTP
- Plan
- Enterprise
5,00,001 – 10,00,000
- Price per OTP
- ₹0.065 / OTP
- Plan
- Enterprise
10,00,000+
- Price per OTP
- Custom quote
- Plan
- Enterprise
Consider both the stated rate and the usable volume. A lower per-message price may not be the lowest total-cost option if it requires a commitment that does not match your expected sending pattern or message expiry terms.
Cost Comparison
OTP SMS Cost vs. Other OTP Delivery Channels in India
Indicative market ranges for India- SMS remains the fastest, widest-reach OTP channel at the lowest cost.
Channel costs should be evaluated alongside reach, delivery speed, customer preference, consent requirements, interaction needs, and the cost of the action a message is intended to drive. A lower unit price alone does not determine the most suitable communication channel.
| Channel | Indicative Cost | Delivery Speed | Best For |
|---|---|---|---|
| SMS OTP (Get Click Media) | ₹0.065 – ₹0.12 / OTP | Seconds, on direct operator routes | Login, checkout, and transaction 2FA |
| WhatsApp Authentication OTP | ~₹0.30 – ₹0.90 / conversation* | Seconds, requires WhatsApp opt-in | Apps with a verified, active WhatsApp user base |
| Voice OTP (IVR call) | ~₹0.40 – ₹0.80 / minute* | Requires the call to be answered | Fallback when SMS delivery is uncertain |
| Email OTP | ~₹0.01 – ₹0.03 / email* | Minutes, depends on inbox checking habit | Low-urgency account verification |
SMS OTP (Get Click Media)
- Indicative Cost
- ₹0.065 – ₹0.12 / OTP
- Delivery Speed
- Seconds, on direct operator routes
- Best For
- Login, checkout, and transaction 2FA
WhatsApp Authentication OTP
- Indicative Cost
- ~₹0.30 – ₹0.90 / conversation*
- Delivery Speed
- Seconds, requires WhatsApp opt-in
- Best For
- Apps with a verified, active WhatsApp user base
Voice OTP (IVR call)
- Indicative Cost
- ~₹0.40 – ₹0.80 / minute*
- Delivery Speed
- Requires the call to be answered
- Best For
- Fallback when SMS delivery is uncertain
Email OTP
- Indicative Cost
- ~₹0.01 – ₹0.03 / email*
- Delivery Speed
- Minutes, depends on inbox checking habit
- Best For
- Low-urgency account verification
Use comparisons as directional planning information. Confirm current vendor pricing, carrier or platform charges, taxes, campaign scope, and any setup or integration costs before making a budget decision.
Compare Quotes Clearly
Look beyond the displayed cost per SMS
When comparing bulk SMS quotes, a lower headline rate may not reflect the full cost or operational fit. Ask providers to explain their volume assumptions, route type, sender setup, support scope, expiry conditions, taxes, and any onboarding or integration requirements in writing.
Compare like for like
Check that quotes cover the same message category, volume period, sender requirements, and delivery expectations.
Confirm what is included
Clarify whether DLT assistance, templates, reporting, API access, onboarding, and support are included or separately charged.
Match volume to usage
Choose a plan that fits your actual sending frequency instead of committing to unused credits only to secure a lower listed rate.
Pricing Factors
What Determines Your OTP SMS Price
These variables can affect the effective per-message cost and the overall practicality of an SMS setup. Understanding them before requesting a quote makes it easier to select the right plan and avoid unexpected conditions later.
Monthly OTP volume
Price per OTP drops as your monthly volume slab increases- from ₹0.12 at low volume to ₹0.065-0.07 at 5,00,000+ OTPs/month
Route priority
Direct operator routing for faster, more reliable OTP delivery is included on Growth and Enterprise plans at no separate surcharge
Traffic spike handling
Businesses with sharp OTP volume spikes (flash sales, app launches) may need Enterprise-tier failover routing for consistent delivery
Template & DLT registration
OTP templates must be pre-registered on TRAI DLT; GCM includes registration assistance in the platform fee
Contract term & commitment
Prepaid credit purchases and annual commitments typically unlock better per-OTP rates than pay-as-you-go top-ups
GST & regulatory charges
Published per-OTP rates are exclusive of GST; DLT-related charges set by TRAI/DLT operators may apply separately
If your SMS needs vary by season, campaign, or transaction volume, mention that pattern during the quote process. A pricing structure that fits predictable monthly alerts may not be the best fit for short, high-volume promotional or event-led sends.
Included In Every Plan
What's Included in Every Get Click Media OTP Plan
These are the core capabilities that support the operational side of SMS communication, including message setup, delivery visibility, compliance preparation, reporting, and the ability to connect SMS with your existing business workflow.
DLT-registered OTP templates
Entity, header, and OTP template registration assistance included at no extra platform fee on every plan
Direct operator routing
Priority OTP delivery over direct-to-operator connections on Growth and Enterprise plans for consistent sub-few-second delivery
Webhook delivery reports
Real-time delivery-status callbacks so your application knows instantly whether an OTP landed
Live delivery dashboard
Real-time OTP delivery and failure-rate reporting across every campaign and integration
24×7 support (Growth & Enterprise)
Phone and priority ticket support for time-critical OTP delivery issues
Automatic failover routes (Enterprise)
Secondary route failover to keep OTP delivery consistent during primary-route congestion or outages
Confirm the exact feature availability, service-level support, integration scope, and plan limitations in your final commercial proposal. Specific capabilities may depend on the selected plan, message category, implementation requirements, and account setup.
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Frequently Asked Questions
OTP SMS Pricing in India- FAQs
These answers address common cost, setup, and planning questions. Your final requirements may vary based on message category, volume, sender setup, DLT readiness, integrations, business workflow, and the terms of the selected plan.
OTP SMS in India typically costs between ₹0.065 and ₹0.12 per OTP, depending on monthly volume. Get Click Media's Growth plan starts at ₹0.09 per OTP for up to 1,00,000 OTPs/month, with rates dropping toward ₹0.065-0.07 per OTP at high volumes above 5,00,000/month.
OTP SMS runs on the transactional (DND-exempt) route, which prioritises delivery speed and reliability over the shared promotional route- that priority routing can carry a modest premium in some providers' pricing structures. Get Click Media prices OTP and promotional SMS at the same per-message rate across all plans, so businesses don't pay extra simply for choosing the transactional route.
Get Click Media includes DLT entity, sender ID, and OTP template registration assistance at no extra platform fee across all plans. TRAI/DLT operator-set registration charges, where applicable, are passed through separately and are not part of the per-OTP rate.
SMS OTP is generally cheaper per message than WhatsApp authentication-template OTP delivery, which is billed per conversation under Meta's India conversation-based pricing (indicatively ₹0.30-0.90 depending on category) rather than per message. SMS also doesn't require the recipient to have WhatsApp installed and opted in, which is why SMS remains the default OTP channel even for businesses that also offer WhatsApp OTP as an alternative.
Growth and Enterprise plans include a priority delivery queue and direct operator routing for OTP traffic at no additional per-message surcharge- this is built into the plan rather than sold as a separate add-on, since OTP delivery speed is treated as a core requirement, not a premium feature.
Related Bulk SMS Resources
Explore related product information, pricing guides, compliance resources, service pages, and implementation material to plan an SMS setup that fits your communication needs and budget.
Ready to see your exact OTP SMS rate?
Get Click Media provides transparent, volume-based OTP SMS pricing for Indian businesses with direct operator routing and DLT support included.