Transparent, volume-based OTP SMS pricing for Indian businesses- starting at ₹0.09 per OTP with direct operator routing and DLT registration support included on every plan.
Direct operator routing · DLT registration included · GST-exclusive, transparent per-OTP rates
₹0.09
Starting price per OTP (Growth plan)
₹0.065
Lowest rate at 5,00,000+ OTPs/month
0
Platform setup fee
99.9%
OTP delivery rate
Trusted by 10,000+ businesses across India
OTP SMS pricing in India ranges from ₹0.065 to ₹0.12 per OTP depending on monthly volume, with Get Click Media's Growth plan starting at ₹0.09 per OTP for up to 1,00,000 OTPs/month. Direct operator routing for fast, reliable delivery is included at no separate surcharge on Growth and Enterprise plans.
For OTP specifically, price is only half the decision- delivery speed is the other half. A cheaper OTP that arrives 30 seconds late fails the login or checkout it was meant to secure. That's why OTP routing quality (direct operator vs shared route) matters as much as the per-message rate when comparing providers.
No hidden charges. Direct operator routing and DLT assistance included in every plan.
Up to 10,000 OTPs/month
Up to 1,00,000 OTPs/month
Above 1,00,000 OTPs/month
Prices shown are indicative and exclusive of GST. Final pricing depends on volume, route, and contract terms. DLT-related charges set by TRAI/DLT operators may apply separately.
Your effective per-OTP rate drops automatically as your monthly volume crosses each slab.
| Monthly OTP Volume | Price per OTP | Plan |
|---|---|---|
| 1 – 10,000 | ₹0.12 / OTP | Starter |
| 10,001 – 50,000 | ₹0.10 / OTP | Growth |
| 50,001 – 1,00,000 | ₹0.09 / OTP | Growth |
| 1,00,001 – 5,00,000 | ₹0.075 / OTP | Enterprise |
| 5,00,001 – 10,00,000 | ₹0.065 / OTP | Enterprise |
| 10,00,000+ | Custom quote | Enterprise |
1 – 10,000
10,001 – 50,000
50,001 – 1,00,000
1,00,001 – 5,00,000
5,00,001 – 10,00,000
10,00,000+
Indicative market ranges for India- SMS remains the fastest, widest-reach OTP channel at the lowest cost.
| Channel | Indicative Cost | Delivery Speed | Best For |
|---|---|---|---|
| SMS OTP (Get Click Media) | ₹0.065 – ₹0.12 / OTP | Seconds, on direct operator routes | Login, checkout, and transaction 2FA |
| WhatsApp Authentication OTP | ~₹0.30 – ₹0.90 / conversation* | Seconds, requires WhatsApp opt-in | Apps with a verified, active WhatsApp user base |
| Voice OTP (IVR call) | ~₹0.40 – ₹0.80 / minute* | Requires the call to be answered | Fallback when SMS delivery is uncertain |
| Email OTP | ~₹0.01 – ₹0.03 / email* | Minutes, depends on inbox checking habit | Low-urgency account verification |
SMS OTP (Get Click Media)
WhatsApp Authentication OTP
Voice OTP (IVR call)
Email OTP
Price per OTP drops as your monthly volume slab increases- from ₹0.12 at low volume to ₹0.065-0.07 at 5,00,000+ OTPs/month
Direct operator routing for faster, more reliable OTP delivery is included on Growth and Enterprise plans at no separate surcharge
Businesses with sharp OTP volume spikes (flash sales, app launches) may need Enterprise-tier failover routing for consistent delivery
OTP templates must be pre-registered on TRAI DLT; GCM includes registration assistance in the platform fee
Prepaid credit purchases and annual commitments typically unlock better per-OTP rates than pay-as-you-go top-ups
Published per-OTP rates are exclusive of GST; DLT-related charges set by TRAI/DLT operators may apply separately
Entity, header, and OTP template registration assistance included at no extra platform fee on every plan
Priority OTP delivery over direct-to-operator connections on Growth and Enterprise plans for consistent sub-few-second delivery
Real-time delivery-status callbacks so your application knows instantly whether an OTP landed
Real-time OTP delivery and failure-rate reporting across every campaign and integration
Phone and priority ticket support for time-critical OTP delivery issues
Secondary route failover to keep OTP delivery consistent during primary-route congestion or outages
Big or small, we power communication for all- talk to us today.
OTP SMS in India typically costs between ₹0.065 and ₹0.12 per OTP, depending on monthly volume. Get Click Media's Growth plan starts at ₹0.09 per OTP for up to 1,00,000 OTPs/month, with rates dropping toward ₹0.065-0.07 per OTP at high volumes above 5,00,000/month.
OTP SMS runs on the transactional (DND-exempt) route, which prioritises delivery speed and reliability over the shared promotional route- that priority routing can carry a modest premium in some providers' pricing structures. Get Click Media prices OTP and promotional SMS at the same per-message rate across all plans, so businesses don't pay extra simply for choosing the transactional route.
Get Click Media includes DLT entity, sender ID, and OTP template registration assistance at no extra platform fee across all plans. TRAI/DLT operator-set registration charges, where applicable, are passed through separately and are not part of the per-OTP rate.
SMS OTP is generally cheaper per message than WhatsApp authentication-template OTP delivery, which is billed per conversation under Meta's India conversation-based pricing (indicatively ₹0.30-0.90 depending on category) rather than per message. SMS also doesn't require the recipient to have WhatsApp installed and opted in, which is why SMS remains the default OTP channel even for businesses that also offer WhatsApp OTP as an alternative.
Growth and Enterprise plans include a priority delivery queue and direct operator routing for OTP traffic at no additional per-message surcharge- this is built into the plan rather than sold as a separate add-on, since OTP delivery speed is treated as a core requirement, not a premium feature.
Get Click Media provides transparent, volume-based OTP SMS pricing for Indian businesses with direct operator routing and DLT support included.
