Deliver OTPs, EMI reminders, low-balance alerts, and fraud notifications on a DND-exempt transactional route built for regulated financial communication in India. Get Click Media provides direct-operator SMS routing for banks and NBFCs- improving on-time EMI payments and cutting fraud-alert delivery time to seconds.
TRAI DLT registered · DND-exempt transactional route · India-hosted infrastructure · 99.9% uptime
99.9%
OTP delivery rate
84%
On-time EMI payment rate (post-SMS)
38%
Reduction in manual collections calls
₹0.09
Starting price per SMS
Trusted by 10,000+ businesses across India
Bulk SMS for banking delivers OTPs, EMI due reminders, low-balance alerts, KYC renewal notices, and fraud alerts to customers on a DND-exempt transactional route. Get Click Media integrates bulk SMS with core banking and NBFC loan systems in India- improving on-time EMI payments and reducing collections team workload.
Financial communication has zero tolerance for delay or drop- an OTP that arrives late fails a transaction, and a fraud alert that arrives late is too late to help. SMS on a DND-exempt transactional route with a direct operator connection is still the fastest, most universal way to guarantee that critical banking messages land on time.
Indian banks and NBFCs send millions of time-critical messages daily- OTPs, EMI reminders, fraud alerts, and account updates- to a customer base that spans every kind of phone and every level of digital comfort. SMS is the one channel guaranteed to work across all of them, with no app, login, or data connection required.
The DND-exempt transactional route matters specifically because regulatory and service communication- OTPs, payment confirmations, fraud alerts- must never be filtered the way a promotional message legitimately can be. Getting that routing right is as much a compliance requirement as a delivery-performance one.
💡 Key insight: Banks and NBFCs running a 3-message EMI reminder sequence (7 days, 2 days, due date) see meaningfully higher on-time payment rates than a single-reminder workflow, because each message catches a different segment of customers based on when they typically act.
Manage every customer touchpoint- OTP delivery, EMI reminders, low-balance alerts, KYC renewals, and fraud notifications- from a single SMS dashboard connected to your core banking or loan management system.
Every upcoming EMI due date triggers a reminder 7 days before, 2 days before, and on the due date itself- masked account number, amount, and due date in every message- reducing pre-delinquency collections workload.
Trigger: Net banking login, UPI transaction, or card payment requiring 2FA. Transaction OTP with amount, masked beneficiary, and a 5-minute expiry notice on the DND-exempt route. Result: Sub-second-to-a-few-seconds delivery on a direct operator route, keeping transaction flows uninterrupted.
Trigger: EMI due date approaching in the loan management system. Due amount, due date, and account number (masked) sent at 7 days, 2 days, and on the due date. Result: Higher on-time payment rate. Fewer manual collections calls before the due date.
Trigger: Fraud management system flags an unusual transaction attempt. Immediate alert with transaction details and a customer-service callback number for disputes. Result: Faster customer response window, reducing potential fraud exposure.
Trigger: Account balance drops below a set threshold, or a large debit posts. Balance alert with current balance and a top-up or transfer reminder where applicable. Result: Fewer failed auto-debits and bounced ECS/NACH mandates.
Trigger: KYC expiry approaching- 60, 30, and 7 days out. Renewal notice with branch or online-update instructions ahead of the compliance deadline. Result: Higher on-time KYC completion, fewer accounts frozen for non-compliance.
Trigger: Loan disbursed or a statement cycle closes. Disbursement confirmation with loan account number and first-EMI date, or a mini-statement summary. Result: Fewer confusion-driven calls to the branch after disbursement or statement generation.
| Metric | Before Bulk SMS | After Bulk SMS | Source |
|---|---|---|---|
| OTP delivery rate | — | 99.9% (direct operator transactional route) | GCM banking platform data |
| On-time EMI payment rate | 67% | 84% (SMS reminder sequence) | GCM NBFC client billing data |
| Pre-delinquency collections calls | 100% manual outreach | 38% reduction | GCM collections automation data |
| KYC renewal completion rate | 41% | 68% (SMS reminder sequence) | GCM bank client data |
| Fraud alert delivery time | Minutes (call-based) | Seconds (SMS trigger) | GCM fraud-alert integration data |
OTP delivery rate
On-time EMI payment rate
Pre-delinquency collections calls
KYC renewal completion rate
Fraud alert delivery time
API and file-based integration with core banking systems and NBFC loan management platforms for real-time triggers
Transactional templates registered on TRAI DLT with confirmed DND-exempt routing for OTPs and service alerts
Delivery infrastructure hosted in India with audit-trail logging for compliance and regulatory review
Priority, direct-to-operator connectivity for OTP and fraud-alert SMS to minimise delivery latency
Fraud management system integration for alerts within seconds of a flagged transaction
GCM manages your bank or NBFC's approved sender ID so every SMS is instantly recognisable and trusted
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SMS OTP delivery doesn't depend on the customer having the bank's app installed, being logged in, or having a data connection at the moment of the transaction- it works on any handset over the basic cellular network. That universal reach, combined with the transactional route being exempt from DND filtering, is why SMS remains the primary OTP channel for net banking, UPI, and card transactions across Indian banks and NBFCs.
Get Click Media provides DND-exempt transactional bulk SMS for banks and NBFCs with core banking integration and India-hosted infrastructure.
