Transparent, volume-based transactional SMS pricing for Indian businesses- starting at ₹0.09 per SMS on a DND-exempt route, with DLT registration support included on every plan.
DND-exempt route · DLT registration included · GST-exclusive, transparent per-SMS rates
₹0.09
Starting price per SMS (Growth plan)
₹0.065
Lowest rate at 5,00,000+ SMS/month
0
Platform setup fee
99.9%
Delivery uptime
Trusted by 10,000+ businesses across India
Transactional SMS pricing in India ranges from ₹0.065 to ₹0.12 per SMS depending on monthly volume, with Get Click Media's Growth plan starting at ₹0.09 per SMS for up to 1,00,000 SMS/month on the DND-exempt transactional route. Pricing is identical to the promotional route- the difference is regulatory reach, not cost.
A common misconception is that transactional SMS costs more than promotional SMS because it reaches DND numbers. In practice, most providers- Get Click Media included - price both routes the same per SMS. What actually varies is route quality: whether you're on a shared queue or a direct operator connection, which affects delivery speed more than price.
No hidden charges. DND-exempt routing and DLT assistance included in every plan.
Up to 10,000 SMS/month
Up to 1,00,000 SMS/month
Above 1,00,000 SMS/month
Prices shown are indicative and exclusive of GST. Final pricing depends on volume, route, and contract terms. DLT-related charges set by TRAI/DLT operators may apply separately.
Your effective per-SMS rate drops automatically as your monthly volume crosses each slab.
| Monthly SMS Volume | Price per SMS | Plan |
|---|---|---|
| 1 – 10,000 | ₹0.12 / SMS | Starter |
| 10,001 – 50,000 | ₹0.10 / SMS | Growth |
| 50,001 – 1,00,000 | ₹0.09 / SMS | Growth |
| 1,00,001 – 5,00,000 | ₹0.075 / SMS | Enterprise |
| 5,00,001 – 10,00,000 | ₹0.065 / SMS | Enterprise |
| 10,00,000+ | Custom quote | Enterprise |
1 – 10,000
10,001 – 50,000
50,001 – 1,00,000
1,00,001 – 5,00,000
5,00,001 – 10,00,000
10,00,000+
Indicative market ranges for India- transactional SMS is the only channel that reliably reaches DND-registered numbers at this cost.
| Channel | Indicative Cost | DND Reach | Best For |
|---|---|---|---|
| Transactional SMS (Get Click Media) | ₹0.065 – ₹0.12 / SMS | Reaches DND-registered numbers | OTPs, alerts, confirmations, account updates |
| Promotional SMS | ₹0.06 – ₹0.12 / SMS | Non-DND numbers only | Marketing campaigns, offers |
| WhatsApp Utility Template | ~₹0.30 – ₹0.90 / conversation* | Reaches opted-in WhatsApp users | Rich-media service notifications |
| Voice Call / IVR Alert | ~₹0.40 – ₹0.80 / minute* | Reaches any phone if answered | High-urgency confirmations |
Transactional SMS (Get Click Media)
Promotional SMS
WhatsApp Utility Template
Voice Call / IVR Alert
Price per SMS drops as your monthly volume slab increases- from ₹0.12 at low volume to ₹0.065-0.07 at 5,00,000+ SMS/month
Transactional routing that legally reaches DND-registered numbers is included at the standard per-SMS rate, not sold as a premium add-on
Direct operator connections for time-critical alerts are included on Growth and Enterprise plans for consistent low-latency delivery
Every transactional template must be pre-registered on TRAI DLT with exact message format; GCM includes this in onboarding
Prepaid credit purchases and annual commitments typically unlock better per-SMS rates than pay-as-you-go top-ups
Published per-SMS rates are exclusive of GST; DLT-related charges set by TRAI/DLT operators may apply separately
Entity, header, and transactional template registration assistance included at no extra platform fee
Real-time delivery-status callbacks so your systems know instantly whether a service alert landed
Real-time transactional SMS delivery and failure-rate reporting across every integration
No platform setup fee, no charge for undelivered messages, and no minimum commitment on Starter and Growth plans
Phone and priority ticket support for time-critical transactional delivery issues
Secondary route failover to keep transactional delivery consistent during primary-route congestion
Big or small, we power communication for all- talk to us today.
Transactional SMS in India typically costs between ₹0.065 and ₹0.12 per SMS, depending on monthly volume. Get Click Media's Growth plan starts at ₹0.09 per SMS for up to 1,00,000 SMS/month on the DND-exempt transactional route, with rates dropping toward ₹0.065-0.07 per SMS at volumes above 5,00,000/month.
Get Click Media provides transparent, volume-based transactional SMS pricing for Indian businesses with DND-exempt routing and DLT support included.
