Transparent, volume-based transactional SMS pricing for Indian businesses- starting at ₹0.09 per SMS on a DND-exempt route, with DLT registration support included on every plan.
DND-exempt route · DLT registration included · GST-exclusive, transparent per-SMS rates
₹0.09
Starting price per SMS (Growth plan)
₹0.065
Lowest rate at 5,00,000+ SMS/month
0
Platform setup fee
99.9%
Delivery uptime
Trusted by 10,000+ businesses across India
Transactional SMS pricing in India ranges from ₹0.065 to ₹0.12 per SMS depending on monthly volume. Get Click Media's Growth plan starts at ₹0.09 per SMS for up to 1,00,000 SMS/month on the DND-exempt transactional route. Pricing is identical to the promotional route- the difference is regulatory reach, not cost.
A common misconception is that transactional SMS costs more than promotional SMS because it reaches DND numbers. In practice, most providers- Get Click Media included - price both routes the same per SMS. What actually varies is route quality: whether you're on a shared queue or a direct operator connection, which affects delivery speed more than price.
No hidden charges. DND-exempt routing and DLT assistance included in every plan.
Up to 10,000 SMS/month
Up to 1,00,000 SMS/month
Above 1,00,000 SMS/month
Prices shown are indicative and exclusive of GST. Final pricing depends on volume, route, and contract terms. DLT-related charges set by TRAI/DLT operators may apply separately.
Your effective per-SMS rate drops automatically as your monthly volume crosses each slab.
| Monthly SMS Volume | Price per SMS | Plan |
|---|---|---|
| 1 – 10,000 | ₹0.12 / SMS | Starter |
| 10,001 – 50,000 | ₹0.10 / SMS | Growth |
| 50,001 – 1,00,000 | ₹0.09 / SMS | Growth |
| 1,00,001 – 5,00,000 | ₹0.075 / SMS | Enterprise |
| 5,00,001 – 10,00,000 | ₹0.065 / SMS | Enterprise |
| 10,00,000+ | Custom quote | Enterprise |
1 – 10,000
10,001 – 50,000
50,001 – 1,00,000
1,00,001 – 5,00,000
5,00,001 – 10,00,000
10,00,000+
Indicative market ranges for India- transactional SMS is the only channel that reliably reaches DND-registered numbers at this cost.
| Channel | Indicative Cost | DND Reach | Best For |
|---|---|---|---|
| Transactional SMS (Get Click Media) | ₹0.065 – ₹0.12 / SMS | Reaches DND-registered numbers | OTPs, alerts, confirmations, account updates |
| Promotional SMS | ₹0.06 – ₹0.12 / SMS | Non-DND numbers only | Marketing campaigns, offers |
| WhatsApp Utility Template | ~₹0.30 – ₹0.90 / conversation* | Reaches opted-in WhatsApp users | Rich-media service notifications |
| Voice Call / IVR Alert | ~₹0.40 – ₹0.80 / minute* | Reaches any phone if answered | High-urgency confirmations |
Transactional SMS (Get Click Media)
Promotional SMS
WhatsApp Utility Template
Voice Call / IVR Alert
Price per SMS drops as your monthly volume slab increases- from ₹0.12 at low volume to ₹0.065-0.07 at 5,00,000+ SMS/month
Transactional routing that legally reaches DND-registered numbers is included at the standard per-SMS rate, not sold as a premium add-on
Direct operator connections for time-critical alerts are included on Growth and Enterprise plans for consistent low-latency delivery
Every transactional template must be pre-registered on TRAI DLT with exact message format; GCM includes this in onboarding
Prepaid credit purchases and annual commitments typically unlock better per-SMS rates than pay-as-you-go top-ups
Published per-SMS rates are exclusive of GST; DLT-related charges set by TRAI/DLT operators may apply separately
Entity, header, and transactional template registration assistance included at no extra platform fee
Real-time delivery-status callbacks so your systems know instantly whether a service alert landed
Real-time transactional SMS delivery and failure-rate reporting across every integration
No platform setup fee, no charge for undelivered messages, and no minimum commitment on Starter and Growth plans
Phone and priority ticket support for time-critical transactional delivery issues
Secondary route failover to keep transactional delivery consistent during primary-route congestion
Big or small, we power communication for all- talk to us today.
Transactional SMS in India typically costs between ₹0.065 and ₹0.12 per SMS, depending on monthly volume. Get Click Media's Growth plan starts at ₹0.09 per SMS for up to 1,00,000 SMS/month on the DND-exempt transactional route. Rates drop toward ₹0.065-0.07 per SMS at volumes above 5,00,000/month.
Transactional SMS reaches DND-registered numbers because it's service or account-related communication- OTPs, alerts, confirmations. Promotional SMS, by contrast, can only reach numbers not registered on DND and is used for marketing content. Get Click Media prices both routes identically per SMS across all plans. The difference is regulatory- which numbers each route may legally reach- not a price premium.
Yes. Transactional SMS templates are registered separately from promotional templates on the TRAI DLT platform, under the same entity ID. They must match the exact message format that will be sent, with variable fields marked. Get Click Media's onboarding team handles this registration as part of every plan at no extra platform fee.
Yes. OTPs, payment confirmations, delivery alerts, and account notifications are all transactional content billed at the same per-SMS rate on Get Click Media's plans. There's no separate 'OTP-only' pricing tier. The transactional route pricing applies uniformly to all DND-exempt service messages.
Yes. Starter and Growth plans support both transactional and promotional SMS from the same account, billed at the same per-SMS rate. The platform automatically routes each message correctly based on its registered template category, so DND compliance is handled without manual selection.
Get Click Media provides transparent, volume-based transactional SMS pricing for Indian businesses with DND-exempt routing and DLT support included.
