Starter
₹0.12/ SMS
Up to 10,000 SMS/month
- Transactional Route (DND-exempt)
- DLT Registration Support
- Basic Analytics Dashboard
- Email Support
- REST API Access
Transactional SMS Pricing
Transactional SMS Pricing in India DND-Exempt SMS Rates
Transparent, volume-based transactional SMS pricing for Indian businesses- starting at ₹0.09 per SMS on a DND-exempt route, with DLT registration support included on every plan.
DND-exempt route · DLT registration included · GST-exclusive, transparent per-SMS rates
₹0.09
Starting price per SMS (Growth plan)
₹0.065
Lowest rate at 5,00,000+ SMS/month
0
Platform setup fee
99.9%
Delivery uptime
Trusted by 10,000+ businesses across India
Quick Answer
Understanding Transactional SMS Pricing
Transactional SMS pricing in India ranges from ₹0.065 to ₹0.12 per SMS depending on monthly volume. Get Click Media's Growth plan starts at ₹0.09 per SMS for up to 1,00,000 SMS/month on the DND-exempt transactional route. Pricing is identical to the promotional route- the difference is regulatory reach, not cost.
Published prices and examples are a starting point for planning. Your final quote can depend on message type, estimated volume, route requirements, sender and template setup, support needs, integrations, contract terms, applicable taxes, and any industry-specific compliance requirements.
Pricing Plans
Transactional SMS Pricing Plans for Indian Businesses
No hidden charges. DND-exempt routing and DLT assistance included in every plan.
Most Popular
Growth
₹0.09/ SMS
Up to 1,00,000 SMS/month
- Everything in Starter
- Priority Delivery Queue
- Webhook Delivery Reports
- Dedicated Account Manager
- 24×7 Phone Support
Share your expected message volume and use case to receive a tailored quote.
Enterprise
Custom
Above 1,00,000 SMS/month
- Everything in Growth
- Rates as low as ₹0.065/SMS at scale
- Custom SLA & Uptime Guarantee
- Automatic Failover Routes
- On-site Integration Support
Prices shown are indicative and exclusive of GST. Final pricing depends on volume, route, and contract terms. DLT-related charges set by TRAI/DLT operators may apply separately.
Rates, features, and plan availability may change. Confirm the final per-message rate, minimum commitment, recharge validity, DLT-related requirements, tax treatment, and included support scope in your written quote before purchase.
Volume-Based Pricing
Transactional SMS Rate Card by Monthly Volume
Your effective per-SMS rate drops automatically as your monthly volume crosses each slab.
Volume slabs are designed to show how expected message quantity can influence a quoted unit rate. The applicable slab should be confirmed against your actual monthly, campaign-based, or contract-period volume and the type of messages you plan to send.
| Monthly SMS Volume | Price per SMS | Plan |
|---|---|---|
| 1 – 10,000 | ₹0.12 / SMS | Starter |
| 10,001 – 50,000 | ₹0.10 / SMS | Growth |
| 50,001 – 1,00,000 | ₹0.09 / SMS | Growth |
| 1,00,001 – 5,00,000 | ₹0.075 / SMS | Enterprise |
| 5,00,001 – 10,00,000 | ₹0.065 / SMS | Enterprise |
| 10,00,000+ | Custom quote | Enterprise |
1 – 10,000
- Price per SMS
- ₹0.12 / SMS
- Plan
- Starter
10,001 – 50,000
- Price per SMS
- ₹0.10 / SMS
- Plan
- Growth
50,001 – 1,00,000
- Price per SMS
- ₹0.09 / SMS
- Plan
- Growth
1,00,001 – 5,00,000
- Price per SMS
- ₹0.075 / SMS
- Plan
- Enterprise
5,00,001 – 10,00,000
- Price per SMS
- ₹0.065 / SMS
- Plan
- Enterprise
10,00,000+
- Price per SMS
- Custom quote
- Plan
- Enterprise
Consider both the stated rate and the usable volume. A lower per-message price may not be the lowest total-cost option if it requires a commitment that does not match your expected sending pattern or message expiry terms.
Cost Comparison
Transactional SMS Cost vs. Other Service-Alert Channels in India
Indicative market ranges for India- transactional SMS is the only channel that reliably reaches DND-registered numbers at this cost.
Channel costs should be evaluated alongside reach, delivery speed, customer preference, consent requirements, interaction needs, and the cost of the action a message is intended to drive. A lower unit price alone does not determine the most suitable communication channel.
| Channel | Indicative Cost | DND Reach | Best For |
|---|---|---|---|
| Transactional SMS (Get Click Media) | ₹0.065 – ₹0.12 / SMS | Reaches DND-registered numbers | OTPs, alerts, confirmations, account updates |
| Promotional SMS | ₹0.06 – ₹0.12 / SMS | Non-DND numbers only | Marketing campaigns, offers |
| WhatsApp Utility Template | ~₹0.30 – ₹0.90 / conversation* | Reaches opted-in WhatsApp users | Rich-media service notifications |
| Voice Call / IVR Alert | ~₹0.40 – ₹0.80 / minute* | Reaches any phone if answered | High-urgency confirmations |
Transactional SMS (Get Click Media)
- Indicative Cost
- ₹0.065 – ₹0.12 / SMS
- DND Reach
- Reaches DND-registered numbers
- Best For
- OTPs, alerts, confirmations, account updates
Promotional SMS
- Indicative Cost
- ₹0.06 – ₹0.12 / SMS
- DND Reach
- Non-DND numbers only
- Best For
- Marketing campaigns, offers
WhatsApp Utility Template
- Indicative Cost
- ~₹0.30 – ₹0.90 / conversation*
- DND Reach
- Reaches opted-in WhatsApp users
- Best For
- Rich-media service notifications
Voice Call / IVR Alert
- Indicative Cost
- ~₹0.40 – ₹0.80 / minute*
- DND Reach
- Reaches any phone if answered
- Best For
- High-urgency confirmations
Use comparisons as directional planning information. Confirm current vendor pricing, carrier or platform charges, taxes, campaign scope, and any setup or integration costs before making a budget decision.
Compare Quotes Clearly
Look beyond the displayed cost per SMS
When comparing bulk SMS quotes, a lower headline rate may not reflect the full cost or operational fit. Ask providers to explain their volume assumptions, route type, sender setup, support scope, expiry conditions, taxes, and any onboarding or integration requirements in writing.
Compare like for like
Check that quotes cover the same message category, volume period, sender requirements, and delivery expectations.
Confirm what is included
Clarify whether DLT assistance, templates, reporting, API access, onboarding, and support are included or separately charged.
Match volume to usage
Choose a plan that fits your actual sending frequency instead of committing to unused credits only to secure a lower listed rate.
Pricing Factors
What Determines Your Transactional SMS Price
These variables can affect the effective per-message cost and the overall practicality of an SMS setup. Understanding them before requesting a quote makes it easier to select the right plan and avoid unexpected conditions later.
Monthly transactional SMS volume
Price per SMS drops as your monthly volume slab increases- from ₹0.12 at low volume to ₹0.065-0.07 at 5,00,000+ SMS/month
DND-exempt route access
Transactional routing that legally reaches DND-registered numbers is included at the standard per-SMS rate, not sold as a premium add-on
Route priority & reliability
Direct operator connections for time-critical alerts are included on Growth and Enterprise plans for consistent low-latency delivery
Template registration
Every transactional template must be pre-registered on TRAI DLT with exact message format; GCM includes this in onboarding
Contract term & commitment
Prepaid credit purchases and annual commitments typically unlock better per-SMS rates than pay-as-you-go top-ups
GST & regulatory charges
Published per-SMS rates are exclusive of GST; DLT-related charges set by TRAI/DLT operators may apply separately
If your SMS needs vary by season, campaign, or transaction volume, mention that pattern during the quote process. A pricing structure that fits predictable monthly alerts may not be the best fit for short, high-volume promotional or event-led sends.
Included In Every Plan
What's Included in Every Get Click Media Transactional Plan
These are the core capabilities that support the operational side of SMS communication, including message setup, delivery visibility, compliance preparation, reporting, and the ability to connect SMS with your existing business workflow.
DLT-registered transactional templates
Entity, header, and transactional template registration assistance included at no extra platform fee
Webhook delivery reports
Real-time delivery-status callbacks so your systems know instantly whether a service alert landed
Live delivery dashboard
Real-time transactional SMS delivery and failure-rate reporting across every integration
No hidden charges
No platform setup fee, no charge for undelivered messages, and no minimum commitment on Starter and Growth plans
24×7 support (Growth & Enterprise)
Phone and priority ticket support for time-critical transactional delivery issues
Automatic failover routes (Enterprise)
Secondary route failover to keep transactional delivery consistent during primary-route congestion
Confirm the exact feature availability, service-level support, integration scope, and plan limitations in your final commercial proposal. Specific capabilities may depend on the selected plan, message category, implementation requirements, and account setup.
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Frequently Asked Questions
Transactional SMS Pricing in India- FAQs
These answers address common cost, setup, and planning questions. Your final requirements may vary based on message category, volume, sender setup, DLT readiness, integrations, business workflow, and the terms of the selected plan.
Transactional SMS in India typically costs between ₹0.065 and ₹0.12 per SMS, depending on monthly volume. Get Click Media's Growth plan starts at ₹0.09 per SMS for up to 1,00,000 SMS/month on the DND-exempt transactional route. Rates drop toward ₹0.065-0.07 per SMS at volumes above 5,00,000/month.
Transactional SMS reaches DND-registered numbers because it's service or account-related communication- OTPs, alerts, confirmations. Promotional SMS, by contrast, can only reach numbers not registered on DND and is used for marketing content. Get Click Media prices both routes identically per SMS across all plans. The difference is regulatory- which numbers each route may legally reach- not a price premium.
Yes. Transactional SMS templates are registered separately from promotional templates on the TRAI DLT platform, under the same entity ID. They must match the exact message format that will be sent, with variable fields marked. Get Click Media's onboarding team handles this registration as part of every plan at no extra platform fee.
Yes. OTPs, payment confirmations, delivery alerts, and account notifications are all transactional content billed at the same per-SMS rate on Get Click Media's plans. There's no separate 'OTP-only' pricing tier. The transactional route pricing applies uniformly to all DND-exempt service messages.
Yes. Starter and Growth plans support both transactional and promotional SMS from the same account, billed at the same per-SMS rate. The platform automatically routes each message correctly based on its registered template category, so DND compliance is handled without manual selection.
Related Bulk SMS Resources
Explore related product information, pricing guides, compliance resources, service pages, and implementation material to plan an SMS setup that fits your communication needs and budget.
Ready to see your exact transactional SMS rate?
Get Click Media provides transparent, volume-based transactional SMS pricing for Indian businesses with DND-exempt routing and DLT support included.