Campaign strategy, message templates, broadcast management, chatbot automation, and performance reporting- the complete WhatsApp marketing service for Indian businesses.
Official Meta BSP · No-code Campaign Builder · Industry Templates Ready · Go Live in 5 Days
98%
Avg. Message Open Rate
20–28%
Avg. Click-Through Rate
8
Campaign Types Covered
5 Days
Go-Live Timeline
Trusted by 10,000+ businesses across India
WhatsApp marketing puts your campaigns in the one app Indian consumers check dozens of times a day- rich media, verified sender identity, and two-way replies, all in a single thread.
Indian consumers check WhatsApp 25+ times daily. Unlike email or a competitive social feed, messages land in a personal, distraction-free inbox.
Customers can reply, ask questions, tap buttons, and complete transactions in the same thread- driving 5x–8x higher conversion than SMS.
Your brand name, logo, and Green Tick appear on every message- WhatsApp campaigns see 60–70% lower opt-out rates than SMS.
| Type | What It Is | Best For |
|---|---|---|
| Promotional / Campaign Marketing | Business-initiated messages to opted-in customers- offers, launches, events. Uses Marketing-category templates. | Flash sales, festive campaigns, launches, re-engagement, loyalty rewards |
| Transactional / Utility Marketing | Automated messages triggered by customer actions. Uses Utility-category templates. | Order flows, appointments, payments, delivery updates, OTPs |
| Conversational Marketing | Two-way engagement, chatbot-handled, escalating to agents for complex cases. | Lead qualification, support, product discovery, feedback collection |
Promotional / Campaign Marketing
Transactional / Utility Marketing
Conversational Marketing
Most mature programmes run all three simultaneously- promotional for acquisition, transactional for retention, and conversational for support and upsell.
Sale launch day, festive season. Open rate 96% · CTR 22–30% · 5x–8x revenue vs SMS
1 hour + 24 hours after abandonment. 18–26% recovery rate vs 4–6% for email
Early access, 2–4 hrs before public launch. 78% open rate · 3x first-hour conversion
15%+ price drop on wishlisted item. 41% CTR- highest of any e-commerce campaign
Post-purchase, tier upgrade, points expiry. 31% engagement vs 8% via email
Customer inactive 60–90 days. 12% win-back rate vs 2.5% email, 1.8% SMS
14 days, 3 days, and morning-of reminders. +30% attendance vs email · -40% no-show
3–7 days post-delivery, at peak NPS. 5x referral awareness vs email
| Stage | Common Problem | WhatsApp Solution | Result |
|---|---|---|---|
| Awareness | High paid ad costs for new customers | Click-to-WhatsApp ads on Meta- direct into conversation | Cost per lead 40–60% lower |
| Consideration | Leads go cold after first enquiry | Automated follow-up: product info + comparison + offer | 3x lead-to-sale vs email |
| Purchase | 70% of Indian e-commerce carts abandoned | Cart recovery with product image + urgency + discount | 18–26% recovery vs 4–6% email |
| Onboarding | New customers confused, high early churn | Welcome sequence: tips, how-to, exclusive offer | Early churn -35%, NPS +12 pts |
| Retention | Customers stop buying after 1–2 purchases | Replenishment, new arrivals, loyalty updates | Repeat purchase +24% |
| Advocacy | Satisfied customers not referring/reviewing | Review request + referral invite at peak NPS | Review volume 5x, referral 4.7x |
| Win-back | Lapsed customers unresponsive to email/SMS | Personalised re-engagement carousel + offer | 12% win-back vs 2.5% email |
Awareness
Consideration
Purchase
Onboarding
Retention
Advocacy
Win-back
Define your WhatsApp marketing calendar, segment your database by behaviour, and plan the right campaign type per segment.
We draft templates in the correct Meta format, review for policy compliance, and manage submission and approval.
List upload, variable personalisation, send-time optimisation, and real-time delivery monitoring.
Chatbot flows that qualify leads, answer FAQs, book appointments, and escalate complex queries.
Delivery, read rate, CTR per button, conversion, revenue attributed, and cost per conversion- tracked end-to-end.
Opt-in database management, automated opt-outs, and audit-ready DPDP 2023 records.
| Metric | Bulk SMS | Meta / Google Ads | ||
|---|---|---|---|---|
| Average open rate India | 98% | 20–25% | 30–35% | Impressions-based |
| Average CTR | 20–28% | 3–5% | 1.5–2% | 1–3% |
| Cost per 1,000 messages | ₹790–910 | ₹50–200 | ₹120–180 | ₹3,000–15,000 CPM |
| Two-way conversation | Yes- native | No | No | No |
| DND restriction | No | No | Yes (promo) | No |
| Best use case | Conversational, opted-in base | Newsletter, long-form | Universal reach, OTP | New audience acquisition |
Average open rate India
Average CTR
Cost per 1,000 messages
Two-way conversation
DND restriction
Best use case
Use WhatsApp marketing for your opted-in customer base and warm lead nurturing; use Meta or Google Ads for new audience acquisition, with Click-to-WhatsApp ads as the bridge.
Get Click Media reviews all marketing templates for policy compliance before submission, with automated opt-out management and DPDP-aligned data handling built into the platform.
Big or small, we power communication for all- talk to us today.
WhatsApp marketing is the use of WhatsApp Business API to send promotional campaigns, transactional notifications, and automated customer journeys to opted-in customers. It works by sending Meta-approved templates via the API- delivering rich media messages with verified sender identity. India consistently sees 98% open rates and 20–28% click-through rates.
Yes, when done correctly: you need explicit opt-in consent, all promotional messages must use Meta-approved Marketing-category templates, opt-outs must be honoured immediately, and you must comply with India's DPDP Act 2023 for data handling.
There's no absolute cap, but throughput is governed by your messaging tier- starting at 1,000/day (Tier 1), scaling to 10,000 (Tier 2), 1,00,000 (Tier 3), and unlimited based on quality and volume history.
Yes. WhatsApp Business API is not classified as commercial SMS under TRAI's regulations, so it's not subject to DND restrictions- as long as customers have given explicit opt-in consent.
WhatsApp broadcast via the consumer app is limited to 256 mutual contacts with no automation or analytics. WhatsApp marketing via the Business API has no contact limit and supports full automation, personalisation, and analytics. See WhatsApp Broadcast API.
Through website opt-in forms, Click-to-WhatsApp ads, WhatsApp Flows, SMS opt-in campaigns, offline point-of-sale consent, and in-app prompts. Get Click Media's onboarding includes an opt-in strategy review.
Yes- JPEG/PNG images, animated GIFs, video thumbnails, up to 3 interactive buttons, quick-reply chips, and product carousels of 2–10 cards.
Delivery rate, read rate, CTR per button, conversion rate, revenue per campaign, cost per conversion, and opt-out rate- with monthly reports benchmarked against industry data.
Official Meta BSP · No-code campaign builder · Industry templates ready · Go live in 5 days.
See the full breakdown: WhatsApp API pricing in India
