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Logistics Case Study

How HeliPkg Improved Delivery Status Updates & Support Load

At HeliPkg, routine delivery-status questions- "where is my order", "why is it delayed", "how do I report a failed delivery"- were turning into formal support tickets that sat in the same queue as genuinely complex issues, even though most of them had a simple, repeatable answer. Get Click Media worked with HeliPkg to build a WhatsApp and SMS self-service flow that resolves the most common ticket types automatically, before a human ticket ever needs to be opened.

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Real client · Results pending final confirmation · Noida, India

A courier carrying a package, representing HeliPkg's delivery operations
HeliPkg logo
Logistics
IndustryLogistics
Business TypeCourier/Parcel Delivery
Channels UsedWhatsApp, SMS
RegionIndia

Automated

Self-service delivery-status resolution

24/7

Chatbot-driven status answers

Fewer

Tickets reaching a human agent

Faster

Resolution for routine status questions

Trusted by 10,000+ businesses across India

GD Goenka
Bada Business
NexusPay
Salary Now
IBG Network
Niramaya Healthcare
Smart Realty
Evanik
Radius
Logic Education
HeliPkg
Acer Labs
VisionTech
Teleopedia
Shipline
Max Labs
Ini Homes
Cashi
Prime Dental
WWICS
GD Goenka
Bada Business
NexusPay
Salary Now
IBG Network
Niramaya Healthcare
Smart Realty
Evanik
Radius
Logic Education
HeliPkg
Acer Labs
VisionTech
Teleopedia
Shipline
Max Labs
Ini Homes
Cashi
Prime Dental
WWICS
The Challenge

Simple Status Questions Were Piling Up as Tickets

A large share of HeliPkg's inbound support tickets were routine by nature- a customer wanting to know where their order was, why it was running late, or how to flag a failed delivery attempt. Yet because there was no automated way to answer these upfront, each one entered the ticket queue and waited its turn, just like a case that genuinely needed investigation.

That queuing behavior meant the support team's time was consumed disproportionately by questions with a repeatable, predictable answer, leaving less room for the exceptions and disputes that actually required a person to look into them. The more shipments moved through the system, the more this pattern compounded.

Routine Questions Filed as Formal Tickets

'Where is my order', 'why is it delayed', and 'how do I report a failed delivery' were arriving as support tickets- not just calls- so each one entered the same queue as a genuinely complex case.

No Self-Service Path Before a Ticket Was Created

There was no automated way for a customer to get a status answer on their own, so the default first step for even a simple query was to open a ticket and wait for an agent.

Agent Time Disproportionately Spent on Repeatable Answers

Because repeatable, low-complexity questions made up a large share of the queue, agents spent a disproportionate amount of their time on answers that followed the same pattern every time.

The Solution

Self-Service Resolution Before a Ticket Ever Gets Created

Get Click Media built a WhatsApp and chat-based self-service flow that answers HeliPkg's most common status questions automatically- order location, delay reason, and failed-delivery reporting- so that only genuinely unresolved issues escalate into a formal support ticket at all.

WhatsApp API for Logistics

A WhatsApp tracking-query chatbot answers on-demand status questions directly- where a shipment is, why it's delayed- with automatic handoff to a human agent only for exceptions and disputes that genuinely need one, so a ticket isn't the default first step.

RCS for Logistics

Rich status cards carry suggested-reply chips- 'Report Issue', 'Talk to Support', 'Track Order'- so a failed-delivery report or a status check can be completed in place, cutting down what would otherwise become a fresh support ticket.

Bulk SMS for Logistics

DLT-compliant delay and exception alerts reach customers automatically as soon as a shipment issue is flagged, answering the 'why is it delayed' question proactively before it turns into an inbound ticket at all.

The Results

What Changed for HeliPkg's Support Queue

Early results are qualitative rather than a fixed number- HeliPkg's team is seeing more routine status and delay questions resolved through self-service before they become tickets, with agent attention increasingly freed for genuinely complex cases. Precise deflection and resolution-time figures are still being tracked.

Fewer Routine Questions Becoming Formal Tickets

With a self-service flow available first, common status and delay questions are increasingly resolved without ever turning into a queued support ticket.

Faster Resolution for Common Status Queries

Where a ticket previously waited in queue for an agent, the same question can now be answered immediately through the automated WhatsApp flow.

Agents Freed to Focus on Genuinely Complex Issues

With repeatable questions deflected upfront, HeliPkg's support team can put more attention toward exceptions, disputes, and issues that actually require a human.

A Consistent Self-Service Path Before Escalation

Every routine query- status, delay reason, or failed-delivery report- now has a standard automated path to try before it escalates to a human-handled ticket.

Verified numbers in progress

Exact ticket-deflection and resolution-time figures are being finalized with HeliPkg and will be added once confirmed.

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Want similar results for your logistics business?

Get Click Media can set up the same automated WhatsApp, RCS, and SMS self-service flow to deflect routine delivery-status tickets for your courier or parcel delivery operation.