Logo
Logo
Talk Now

Trusted by 10,000+ businesses

Automobile Industry RCS Messaging

RCS Messaging for Automobile Industry

Service reminders, test drive bookings, warranty alerts, and new model launches- all sent as verified, interactive RCS messages instead of plain SMS. Customers act with one tap; your dealership fields fewer follow-up calls.

Dealerships using RCS see higher service-booking response and faster test-drive conversion vs plain-text SMS.

RCS messaging for automotive service reminders and test drive bookings

24/7

Automated service & warranty reminders

1-tap

Book Service, Renew, or Test Drive

100%

Reach via automatic SMS fallback

0

DND restrictions on RCS vs promotional SMS

What is RCS Messaging?

RCS, Explained for the Automobile Industry

RCS (Rich Communication Services) is the modern upgrade to SMS. It lets dealerships and automobile brands send verified, branded messages with images, structured details, and tap-to-act buttons- straight into a customer's native Android Messages app, with no app install required. Where RCS isn't supported, delivery automatically falls back to standard SMS.

Why Automotive Needs RCS

The Communication Gap in Indian Dealerships

Common Communication Challenges

  • Service reminders missed in a cluttered SMS inbox
  • Sales staff overloaded with manual test-drive follow-up calls
  • Customers unsure if an SMS offer is genuinely from their dealer
  • Warranty renewals and spare parts offers going unnoticed
  • No easy way for customers to act (book, confirm) from an SMS

How RCS Solves These Challenges

  • Verified dealer or brand name and logo build immediate trust
  • One-tap Book Service/Test Drive cuts manual follow-up load
  • Rich cards present vehicle, offer, and location clearly
  • Automated, trigger-based sending for reminders and renewals
  • SMS fallback keeps every customer reachable regardless of device
Top Use Cases

6 High-Impact RCS Use Cases for Dealerships & Brands

Service Reminder

Trigger: Vehicle approaches its scheduled service date or mileage milestone, tracked in the dealer management system (DMS).

RCS format: Rich card: vehicle model, last service date, due date, button: 'Book Service Slot' linking to the nearest service centre.

Result: Higher service-bay booking response than plain SMS reminders, with fewer missed service intervals.

Test Drive Booking

Trigger: Prospect enquires online, at a showroom event, or via an ad campaign for a specific model.

RCS format: Rich card: model image, key specs, 2 buttons: 'Book Test Drive', 'Locate Nearest Showroom' (Maps link).

Result: Faster conversion from enquiry to scheduled test drive compared to a callback-only follow-up.

Warranty Alerts

Trigger: Warranty or extended-warranty coverage nears expiry, flagged automatically from the vehicle purchase date.

RCS format: Rich card: coverage details, expiry date, button: 'Renew Warranty' or 'Talk to Advisor'.

Result: More renewals captured before lapse than with a single generic SMS reminder.

New Model Launch

Trigger: Brand or dealer announces a new model, variant, or facelift to its existing customer and prospect base.

RCS format: Carousel: multiple variant/colour cards with images, button: 'Book Test Drive' or 'Get Brochure'.

Result: Richer visual presentation than SMS drives stronger interest and showroom footfall from the same list.

Spare Parts Offers

Trigger: Seasonal or model-specific spare parts and accessories promotion targeted at existing vehicle owners.

RCS format: Rich card: parts/accessory image, discount details, button: 'Shop Now' or 'Visit Service Centre'.

Result: Better redemption than a plain-text offer SMS, since the offer is visual and immediately actionable.

Dealer Locator

Trigger: Customer searches for the nearest showroom or service centre after an ad click or website enquiry.

RCS format: Rich card with an embedded map link, address, contact button, and 'Get Directions' action.

Result: Fewer dropped enquiries between online interest and an in-person showroom or service visit.

Customer Journey

RCS Across the Vehicle Ownership Journey

Enquiry

Test drive booking confirmation with model, date, and showroom card.

Purchase

Delivery updates and warranty registration confirmation.

Ownership

Service reminders, spare parts offers, and warranty renewal alerts.

Loyalty

New model launch previews and upgrade offers for existing owners.

RCS Features Used

The RCS Toolkit for Automotive Messaging

Rich Cards

Vehicle, service, or offer details with image, text, and action buttons in one message.

Suggested Replies

One-tap 'Book Now', 'Confirm', 'Remind Me Later' chips for service and test drives.

CTA Buttons

'Book Service', 'Renew Warranty', 'Get Directions'- direct action, no link-click friction.

Carousels

Multi-card new model or spare parts promotions swipeable in one message.

Business Verification

Google-verified dealer or brand name and logo on every message- reduces impersonation risk.

Benefits over SMS

RCS vs Plain SMS for Automotive Communication

AspectSMSRCS
Sender identityPlain number or unverifiable Sender IDVerified dealer or brand name, logo, and checkmark
Message format160-character plain textRich card with image, structured details, buttons
Customer actionRequires a phone call or separate linkBook Service, Renew Warranty in one tap
DND applicabilityPromotional SMS blocked for DND numbersNot restricted by TRAI DND rules
Benefits over WhatsApp

RCS vs WhatsApp for Automotive Communication

RCS and WhatsApp are complementary, not competing. For broad, install-free outbound alerts, RCS has a reach advantage.

AspectWhatsAppRCS
ReachRequires the customer to have WhatsApp installed and opted inWorks natively in Android's default Messages app- no install or opt-in step
Delivery fallbackNo native SMS fallback if undeliveredAutomatic SMS fallback keeps delivery near-universal
Best fitTwo-way support chats, service booking chatbotsBroad outbound alerts- reminders, launches, warranty
RCS Workflow

How an RCS Message Flows- Trigger to Customer Action

1

Trigger

Service due date, warranty expiry, or campaign launch flagged in your DMS/CRM.

2

Template match

Get Click Media's API matches the event to the pre-approved rich card template.

3

Capability check

Platform checks if the customer's device supports RCS in real time.

4

Send

RCS rich card delivered if supported; automatic SMS fallback if not.

5

Customer action

Customer taps Book Service, Renew Warranty, or Book Test Drive- routed back to your system.

6

Reporting

Delivery, read, and response rates tracked in the Get Click Media dashboard.

Industry Case Study

Illustrative Example: A Multi-Outlet Dealership Group

Note: automotive is an emerging, build-on-demand segment for Get Click Media. This is an anonymised, illustrative example based on how RCS can be applied to dealership workflows- not a single named case study.

Challenge

Low response to service-bay SMS reminders and manual test-drive follow-up calls.

RCS deployment

Verified service reminders with 'Book Service' buttons, plus test-drive rich cards for new enquiries.

Outcome

Higher service-bay response and faster test-drive scheduling than SMS-only outreach.

Implementation Process

Getting Your Dealership Live on RCS

Step 1

Discovery & use-case mapping

We map your service, sales, and campaign workflows to RCS message templates.

Step 2

Google brand verification

Get Click Media submits your dealership or brand identity documents for Google RBM verification.

Step 3

Template design & approval

Rich cards, carousels, and suggested replies designed for each use case and submitted for approval.

Step 4

DMS/CRM integration

Connect your dealer management or CRM system via API or ready-made webhooks.

Step 5

Pilot & go-live

Run a pilot batch with SMS fallback verified, then scale to full customer volume.

Pricing

Simple, Volume-Based RCS Pricing

Pricing is based on message volume and interaction type, and is customised per dealership or automobile brand. All plans include Google brand verification support, SMS fallback, real-time analytics, and API access.

View RCS Pricing
Why Get Click Media

Why Indian Dealerships Choose Get Click Media for RCS

Built for automotive workflows

Automotive is a build-on-demand segment- we tailor templates to your DMS and service cycle from day one.

Direct carrier integration

Direct Jio, Airtel, and Vi integration for fast delivery and accurate capability detection.

Real-time trigger API

Connects to your DMS or CRM so reminders and alerts fire the moment an event occurs.

Dedicated onboarding support

Get Click Media manages Google brand verification and template approval end-to-end.

SMS fallback built in

Every message reaches the customer, RCS-capable device or not.

Fast go-live

Most automotive clients are live within 7-10 business days.

Google RCS

Largest CPaaS partner for Automotive messaging

Get Click Media enables car dealerships and automobile brands to reimagine service reminders and test drive bookings with RCS.

Business communication banner

One message could
change your business.

Big or small, we power communication for all- talk to us today.

Product Interested
Frequently Asked Questions

RCS Messaging for the Indian Automobile Industry

How can dealerships use RCS?

Service reminders and test-drive booking buttons are the highest-value automotive use cases for RCS. Dealers send rich cards with vehicle details and a one-tap 'Book Now' button, replacing plain-text SMS and manual follow-up calls that often go unanswered.

Can RCS send warranty and service alerts?

Yes. Warranty expiry and service-due alerts can be triggered automatically from your DMS, with a rich card showing vehicle model, due date, and a 'Book Service' button that routes straight to your scheduling system, cutting missed service intervals.

Is RCS useful for new model launch campaigns?

Yes. A carousel rich card can showcase multiple variants or colour options with images and a 'Book Test Drive' button, giving prospects a richer preview than a plain SMS link before they commit to a showroom visit.

Can RCS promote spare parts and accessories?

Yes. Seasonal or model-specific spare parts offers work well as a rich card with a discount image and a 'Shop Now' or 'Visit Service Centre' button, giving existing vehicle owners a visual, actionable prompt instead of plain text.

Does RCS require TRAI DLT registration for dealerships?

No. RCS is not classified as commercial SMS under TRAI's regulations, so dealerships don't need DLT entity or template registration for RCS content. Google brand verification is required instead, which Get Click Media manages end-to-end during onboarding.

What happens if a customer's phone doesn't support RCS?

Get Click Media's platform checks device capability in real time and automatically falls back to standard SMS, so every service reminder, warranty alert, or launch offer still reaches the customer regardless of their device.

Can a dealer group use RCS across multiple showrooms?

Yes. A single verified brand identity and template set can be used across all showrooms and service centres in a dealer group, with per-branch personalisation such as address and advisor name inserted dynamically at send time.

How long does it take to launch RCS for a dealership?

Most automotive clients go live within 7-10 business days, covering Google brand verification, template approval, and integration with the dealer management or CRM system. Timelines can vary slightly for multi-brand or multi-location dealer groups.

Ready to deploy RCS for your dealership?

Get Click Media handles Google brand verification, template approval, and DMS/CRM integration. Most automotive clients are live within 7-10 business days.