Citizen alerts, tax reminders, public notices, and appointment booking- all sent as verified, interactive RCS messages instead of plain SMS. Citizens act with one tap; your helpdesk fields fewer repeat queries.
Key result: Government bodies using RCS see higher citizen response and fewer helpdesk queries vs plain-text SMS notices.
Property Tax Reminder
Your property tax of Rs. 4,250 is due on 15 Aug. Pay online to avoid penalty.
Public Notice
Water supply will be suspended in Ward 12 on 28 July for maintenance.
View Full Advisory24/7
Automated citizen alerts & reminders
1-tap
Pay, Book, or Track a request
100%
Reach via automatic SMS fallback
0
DND restrictions on RCS vs promotional SMS
RCS (Rich Communication Services) is the modern upgrade to SMS. It lets government departments and municipal bodies send verified, branded messages with images, structured details, and tap-to-act buttons- straight into a citizen's native Android Messages app, with no app install required. Where RCS isn't supported, delivery automatically falls back to standard SMS.
Trigger: Emergency, safety, or civic advisory (weather warning, water supply disruption, road closure) needs urgent broad reach.
RCS format: Rich card: department logo, alert summary, severity indicator, button: 'View Full Advisory' or 'Nearest Help Centre'.
Result: Verified sender identity helps citizens trust and act on urgent alerts faster than an unbranded SMS.
Trigger: Property tax, water tax, or other municipal dues approaching the payment deadline for a registered citizen.
RCS format: Rich card: amount due, due date, account reference, button: 'Pay Now' linking to the payment portal.
Result: Clearer, actionable reminders than plain SMS can improve on-time payment compliance.
Trigger: Department needs to broadcast a policy change, election notice, or civic announcement to residents in a ward or district.
RCS format: Rich card with structured notice text, official seal/logo, and a 'Read More' button linking to the full notice.
Result: Verified formatting reduces confusion with spam SMS and improves genuine notice readership.
Trigger: Citizen needs a slot at a government office- passport, RTO, municipal counter- for a document or service.
RCS format: Rich card: office name, available slots, button: 'Book Appointment', with a reminder chip before the visit.
Result: Fewer citizens turned away for missing or unbooked slots at high-footfall government offices.
Trigger: Status update on an online application- certificate, licence, subsidy- processed through a government e-service portal.
RCS format: Rich card: application ID, current status, button: 'View Status' or 'Download Certificate'.
Result: Citizens get real-time visibility into application status without repeat portal logins or office visits.
Trigger: Citizen files a grievance or civic complaint (sanitation, infrastructure) through a helpline or portal.
RCS format: Rich card: complaint ID, current status, button: 'Track Complaint' or 'Add Details'.
Result: Transparent status updates reduce repeat complaint calls and improve citizen satisfaction with grievance redressal.
Awareness
Public notice or scheme announcement with department branding and details.
Action
Tax reminder or appointment booking card with a direct pay or book button.
Processing
Application or complaint status updates as the request moves through the system.
Resolution
Confirmation, certificate download, or complaint closure notification.
Rich Cards
Notice, tax, or application details with image, text, and action buttons in one message.
Suggested Replies
One-tap 'View Status', 'Pay Now', 'Book Slot' chips for citizen actions.
CTA Buttons
'Pay Now', 'Track Complaint', 'Download Certificate'- direct action, no link-click friction.
Carousels
Multi-card civic announcements or scheme information swipeable in one message.
Business Verification
Google-verified department name and logo on every message- reduces impersonation and phishing risk.
| Aspect | SMS | RCS |
|---|---|---|
| Sender identity | Plain number or unverifiable Sender ID | Verified department name, logo, and checkmark |
| Message format | 160-character plain text | Rich card with image, structured details, buttons |
| Citizen action | Requires a phone call or separate link | Pay, Book, Track in one tap |
| DND applicability | Promotional SMS blocked for DND numbers | Not restricted by TRAI DND rules |
RCS and WhatsApp are complementary, not competing. For broad, install-free outbound alerts, RCS has a reach advantage.
| Aspect | RCS | |
|---|---|---|
| Reach | Requires the citizen to have WhatsApp installed and opted in | Works natively in Android's default Messages app- no install or opt-in step |
| Delivery fallback | No native SMS fallback if undelivered | Automatic SMS fallback keeps delivery near-universal |
| Best fit | Two-way helpline or grievance chat | Broad outbound alerts- notices, reminders, status updates |
Trigger
Tax due date, application status change, or public notice issued in your department system.
Template match
Get Click Media's API matches the event to the pre-approved rich card template.
Capability check
Platform checks if the citizen's device supports RCS in real time.
Send
RCS rich card delivered if supported; automatic SMS fallback if not.
Citizen action
Citizen taps Pay Now, Book Appointment, or Track Complaint- routed back to your system.
Reporting
Delivery, read, and response rates tracked in the Get Click Media dashboard.
Note: government is an emerging engagement segment with no existing named proof point yet. This is an anonymised, illustrative example of how RCS can apply to municipal citizen communication- not a single named case study.
Challenge
Low citizen response to unverified SMS property-tax reminders and public notices.
RCS deployment
Verified tax reminders with 'Pay Now' buttons, plus rich-card public notices with department branding.
Outcome
Higher citizen response and read rates than an unverified SMS-only outreach approach.
Discovery & use-case mapping
We map your citizen alert, tax, and grievance workflows to RCS message templates.
Google brand verification
Get Click Media submits your department's official identity documents for Google RBM verification.
Template design & approval
Rich cards, carousels, and suggested replies designed for each use case and submitted for approval.
Portal/system integration
Connect your e-governance portal, tax system, or grievance platform via API or ready-made webhooks.
Pilot & go-live
Run a pilot batch with SMS fallback verified, then scale to full citizen volume.
Pricing is based on message volume and interaction type, and is customised per department or municipal body. All plans include Google brand verification support, SMS fallback, real-time analytics, and API access.
View RCS PricingCompliance-aware onboarding
We understand government procurement and approval cycles run longer, and plan onboarding around that reality.
Direct carrier integration
Direct Jio, Airtel, and Vi integration for fast delivery and accurate capability detection.
Real-time trigger API
Connects to your e-governance portal or tax system so alerts fire the moment an event occurs.
Dedicated onboarding support
Get Click Media manages Google brand verification and template approval end-to-end.
SMS fallback built in
Every message reaches the citizen, RCS-capable device or not.
Realistic timelines
We work within government approval cycles rather than promising commercial-sector speed.
Get Click Media enables government bodies and municipal services to reimagine citizen alerts and public notices with RCS.
Big or small, we power communication for all- talk to us today.
It can be, though government procurement and compliance requirements typically involve a longer sales cycle than commercial sectors. RCS suits citizen alerts, tax reminders, and public notices where verified, rich messaging improves trust and response over plain SMS.
Yes. A rich card can show the amount due, due date, and a 'Pay Now' button linking to the department's payment portal, giving citizens a verified, one-tap path to compliance instead of a plain-text SMS that's easy to ignore or mistake for spam.
A verified sender name and logo on public notices- water supply changes, election information, safety advisories- helps citizens distinguish genuine government communication from spam or phishing SMS, which typically improves read and response rates for civic announcements.
Yes. Citizens can view available slots and book an appointment for passport, RTO, or municipal counter services directly from a rich card, with a reminder sent closer to the visit date, reducing no-shows and walk-in overcrowding at busy offices.
No. RCS is not classified as commercial SMS under TRAI's regulations, so government bodies don't need DLT entity or template registration for RCS content. Google brand verification is required instead, which Get Click Media manages end-to-end during onboarding.
Get Click Media's platform checks device capability in real time and automatically falls back to standard SMS, so every citizen alert, tax reminder, or notice still reaches the recipient regardless of their device.
Yes. A single verified organisational identity can support multiple departments or municipal wards, each with their own template set and personalised content, while reporting and delivery tracking remain centralised on one dashboard.
Government engagements typically take longer than commercial clients due to procurement processes, internal approvals, and compliance review. Get Click Media works within these timelines and keeps SMS fallback active throughout so citizen communication is never disrupted during onboarding.
Get Click Media handles Google brand verification, template approval, and portal integration- working within your department's procurement and approval timelines.
