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Hotels & Hospitality RCS Messaging

RCS Messaging for Hotels & Hospitality

Room bookings, check-in reminders, upgrade offers, and restaurant reservations- all sent as verified, interactive RCS messages instead of plain SMS. Guests act with one tap; your front desk fields fewer calls.

Hotels using RCS see higher upgrade conversion and faster guest response vs plain-text SMS.

RCS messaging for hotel bookings and guest communication

24/7

Automated booking & check-in reminders

1-tap

Upgrade, Confirm, or Express Checkout

100%

Reach via automatic SMS fallback

0

DND restrictions on RCS vs promotional SMS

What is RCS Messaging?

RCS, Explained for Hotels & Hospitality

RCS (Rich Communication Services) is the modern upgrade to SMS. It lets hotels and hospitality chains send verified, branded messages with images, structured details, and tap-to-act buttons- straight into a guest's native Android Messages app, with no app install required. Where RCS isn't supported, delivery automatically falls back to standard SMS.

Why Hospitality Needs RCS

The Communication Gap in Indian Hospitality

Common Communication Challenges

  • Booking confirmations lost among promotional SMS clutter
  • Room-upgrade upsells buried in plain text, rarely acted on
  • Front-desk queues from guests who never received check-in prompts
  • Restaurant reservation no-shows from easy-to-miss text reminders
  • Low response rates on post-stay feedback via email surveys

How RCS Solves These Challenges

  • Verified hotel brand name and logo build immediate trust
  • Rich upgrade cards with images convert better than text upsells
  • One-tap online check-in reduces front-desk arrival queues
  • Confirm/Reschedule/Cancel chips cut restaurant no-shows
  • SMS fallback keeps every guest reachable regardless of device
Top Use Cases

6 High-Impact RCS Use Cases for Hotels

Room Booking

Trigger: Booking confirmed via the hotel website, OTA, or call centre for an upcoming stay.

RCS format: Rich card: hotel branding, room type, check-in/out dates, rate, button: 'View Booking'.

Result: Clearer confirmations than plain SMS reduce 'did my booking go through?' front-desk calls.

Check-in Reminder

Trigger: Sent the day before arrival, based on the booking's scheduled check-in date.

RCS format: Rich card: arrival date, room type, button: 'Complete Online Check-in'.

Result: Fewer front-desk queues at arrival and earlier visibility into guest arrival timing.

Upgrade Offers

Trigger: A higher room category is available close to the stay date, or as a loyalty-tier perk.

RCS format: Rich card: upgraded room image, price difference, button: 'Upgrade Now'.

Result: One-tap upgrade offers convert better than an easy-to-miss upsell line in a confirmation SMS.

Restaurant Reservation

Trigger: Guest books a table at the hotel's in-house restaurant, or a reminder ahead of the reservation.

RCS format: Rich card: outlet name, table time, party size, chips: 'Confirm', 'Reschedule', 'Cancel'.

Result: Lower no-show rates at hotel restaurants than a plain-text reservation confirmation.

Guest Feedback

Trigger: Sent shortly after checkout, while the stay experience is still fresh for the guest.

RCS format: Rich card with star-rating quick-reply chips (1–5) and an optional 'Tell us more' link.

Result: Response rates well above follow-up email surveys, giving faster service-quality signal.

Checkout Reminder

Trigger: Sent the morning of departure, ahead of the property's standard checkout time.

RCS format: Rich card: checkout time, bill summary link, button: 'Express Checkout'.

Result: Smoother departures and fewer late-checkout disputes at the front desk.

Guest Journey

RCS Across the Guest Journey

Booking

Confirmation card with room type, dates, and a 'View Booking' button.

Pre-arrival

Check-in reminder and room-upgrade offer with an 'Upgrade Now' button.

In-stay

Restaurant reservation confirmations and in-stay service prompts.

Post-stay

Checkout reminder followed by a star-rating feedback survey.

RCS Features Used

The RCS Toolkit for Hospitality Messaging

Rich Cards

Booking, upgrade, and reservation details with image, text, and action buttons in one message.

Suggested Replies

One-tap 'Confirm', 'Reschedule', 'Cancel' chips for reservations and check-in.

CTA Buttons

'Upgrade Now', 'Complete Check-in', 'Express Checkout'- direct action, no link-click friction.

Carousels

Multi-room upgrade options and seasonal package promotions swipeable in one message.

Business Verification

Google-verified hotel brand name and logo on every message- reduces impersonation risk.

Benefits over SMS

RCS vs Plain SMS for Hospitality Communication

AspectSMSRCS
Sender identityPlain number or unverifiable Sender IDVerified hotel brand name, logo, and checkmark
Message format160-character plain textRich card with image, structured details, buttons
Guest actionRequires a phone call or separate linkUpgrade/Check-in/Confirm in one tap
DND applicabilityPromotional SMS blocked for DND numbersNot restricted by TRAI DND rules
Benefits over WhatsApp

RCS vs WhatsApp for Hospitality Communication

RCS and WhatsApp are complementary, not competing. For broad, install-free outbound alerts, RCS has a reach advantage.

AspectWhatsAppRCS
ReachRequires the guest to have WhatsApp installed and opted inWorks natively in Android's default Messages app- no install or opt-in step
Delivery fallbackNo native SMS fallback if undeliveredAutomatic SMS fallback keeps delivery near-universal
Best fitTwo-way concierge conversations, in-stay requestsBroad outbound alerts- bookings, check-in, upgrade offers
RCS Workflow

How an RCS Message Flows- Trigger to Guest Action

1

Trigger

Booking confirmed, check-in window opens, or a reservation/checkout date is reached in your PMS.

2

Template match

Get Click Media's API matches the event to the pre-approved rich card template.

3

Capability check

Platform checks if the guest's device supports RCS in real time.

4

Send

RCS rich card delivered if supported; automatic SMS fallback if not.

5

Guest action

Guest taps Upgrade Now, Complete Check-in, Confirm, or Express Checkout- routed back to your PMS.

6

Reporting

Delivery, read, and response rates tracked in the Get Click Media dashboard.

Industry Case Study

Illustrative Example: A Boutique Hotel Chain

Note:anonymised, illustrative example based on common patterns across Get Click Media's hospitality clients- not a single named case study.

Challenge

Low conversion on room-upgrade upsells buried in a plain-text confirmation SMS.

RCS deployment

Rich card with a room-upgrade image, price difference, and a one-tap 'Upgrade Now' button.

Outcome

Higher room-upgrade conversion than the prior SMS upsell line, with fewer front-desk clarification calls.

Implementation Process

Getting Your Hotel Live on RCS

Step 1

Discovery & use-case mapping

We map your booking, check-in, and F&B workflows to RCS message templates.

Step 2

Google brand verification

Get Click Media submits your hotel brand identity documents for Google RBM verification.

Step 3

Template design & approval

Rich cards, carousels, and suggested replies designed for each use case and submitted for approval.

Step 4

PMS/booking engine/API integration

Connect your property management system or booking engine via API or ready-made webhooks.

Step 5

Pilot & go-live

Run a pilot batch with SMS fallback verified, then scale to full guest volume.

Pricing

Simple, Volume-Based RCS Pricing

Pricing is based on message volume and interaction type, and is customised per hotel or hospitality chain. All plans include Google brand verification support, SMS fallback, real-time analytics, and API access.

View RCS Pricing
Why Get Click Media

Why Indian Hotels Choose Get Click Media for RCS

Trusted, verified messaging

Message payloads carry only what's needed to act. India-hosted infrastructure.

Direct carrier integration

Direct Jio, Airtel, and Vi integration for fast delivery and accurate capability detection.

Real-time trigger API

Connects to your PMS or booking engine so reminders and offers fire the moment an event occurs.

Dedicated onboarding support

Get Click Media manages Google brand verification and template approval end-to-end.

SMS fallback built in

Every message reaches the guest, RCS-capable device or not.

Fast go-live

Most hospitality clients are live within 7–10 business days.

Google RCS

Largest CPaaS partner for Hospitality messaging

Get Click Media enables hotels and hospitality chains to reimagine booking confirmations and guest communication with RCS.

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Frequently Asked Questions

RCS Messaging for Indian Hotels & Hospitality

Can hotels send room-upgrade offers via RCS?

Yes- rich cards with a room image and a direct 'Upgrade Now' button work well for this use case. Guests see the upgraded room type, price difference, and can confirm in one tap, without calling the front desk or waiting until check-in.

Can RCS send check-in reminders to guests?

Yes. A rich card sent a day before arrival can show check-in time, room type, and a 'Complete Online Check-in' button, reducing front-desk queues at arrival and giving the property earlier visibility into expected guest arrival times.

How does RCS handle restaurant reservation confirmations?

A rich card can confirm the table time, party size, and outlet name, with 'Confirm', 'Reschedule', or 'Cancel' suggested-reply chips- reducing no-shows at hotel restaurants compared to a plain-text confirmation SMS guests often overlook.

Can guest feedback be collected over RCS?

Yes. A rich card sent shortly after checkout can include star-rating quick-reply chips (1–5) and an optional comment link, giving hotels faster, higher-response-rate feedback than a follow-up email survey most guests never open.

Does RCS require TRAI DLT registration for hotels?

No. RCS is not classified as commercial SMS under TRAI's regulations, so hotels don't need DLT entity or template registration for RCS content. Google brand verification is required instead, which Get Click Media manages end-to-end during onboarding.

Are RCS hotel offers affected by TRAI DND restrictions?

No. RCS messages are not blocked by the TRAI DND registry the way promotional SMS is, so seasonal offers, upgrade promotions, and package deals can reach guests on DND lists who are otherwise unreachable over promotional SMS campaigns.

What happens if a guest's phone doesn't support RCS?

Get Click Media's platform checks device and carrier capability in real time. If RCS isn't supported, the message automatically falls back to standard SMS, so booking, check-in, and checkout details still reach the guest reliably.

How long does it take to launch RCS for a hotel or hospitality chain?

Most hospitality clients go live within 7–10 business days, covering Google brand verification, rich card template approval, and integration with your property management system (PMS) or booking engine.

Ready to deploy RCS for your hotel or hospitality brand?

Get Click Media handles Google brand verification, template approval, and PMS integration. Most hospitality clients are live within 7–10 business days.