Flight updates, hotel bookings, boarding passes, and travel offers- all sent as verified, interactive RCS messages instead of plain SMS. Travellers act with one tap; your support desk fields fewer calls.
Travel brands using RCS see higher engagement on offers and faster traveller response vs plain-text SMS.
24/7
Automated flight & booking status alerts
1-tap
View Booking, Rebook, or Track Refund
100%
Reach via automatic SMS fallback
0
DND restrictions on RCS vs promotional SMS
RCS (Rich Communication Services) is the modern upgrade to SMS. It lets travel agencies, OTAs, and tour operators send verified, branded messages with images, structured details, and tap-to-act buttons- straight into a traveller's native Android Messages app, with no app install required. Where RCS isn't supported, delivery automatically falls back to standard SMS.
Trigger: Departure time changes, gate assignment, or a delay/cancellation is confirmed in the airline or GDS system.
RCS format: Rich card: flight number, route, updated status, 2 buttons: 'View Details', 'Rebook Options'.
Result: Travellers get status changes the moment they happen, cutting anxious calls to the support desk.
Trigger: Booking confirmed on the OTA or direct booking engine, or a stay is a few days away.
RCS format: Rich card: hotel photo strip, room type, check-in/out dates, buttons: 'View Booking', 'Get Directions'.
Result: Clearer confirmations than plain SMS reduce 'did my booking go through?' support queries.
Trigger: Check-in completes online or at the counter, boarding pass is generated in the airline system.
RCS format: Rich card: passenger name, flight, gate, seat, QR/barcode image, button: 'Add to Wallet'.
Result: One tap to retrieve boarding details instead of hunting through email for a PDF attachment.
Trigger: Multi-leg trip booked- flights, hotel stays, and local transfers combined into one journey.
RCS format: Carousel: one card per leg (flight, hotel, transfer), swipeable, each with its own action button.
Result: A single, organised trip view travellers can revisit- higher than open rates on a forwarded itinerary email.
Trigger: Seasonal sale, flash fare drop, or a personalised deal based on the traveller's past destinations.
RCS format: Carousel of destination cards with price, dates, and a 'Book Now' button per card.
Result: Richer visual presentation than SMS drives higher click-through on fare and package promotions.
Trigger: A flight, hotel, or package booking is cancelled by the traveller or the operator.
RCS format: Rich card: cancellation confirmation, refund status/timeline, button: 'Track Refund' or 'Rebook'.
Result: Clear, verified cancellation details reduce repeat calls asking about refund status.
Booking
Flight/hotel confirmation card with dates, price, and a 'Manage Booking' button.
Pre-trip
Itinerary carousel, check-in reminders, and boarding pass rich card.
In-trip
Real-time flight status updates and gate/delay alerts.
Post-trip
Feedback survey and personalised offers for the next trip.
Rich Cards
Flight, hotel, and boarding details with image, text, and action buttons in one message.
Suggested Replies
One-tap 'Confirm', 'Rebook', 'View Options' chips for bookings and disruptions.
CTA Buttons
'View Booking', 'Add to Wallet', 'Track Refund'- direct action, no link-click friction.
Carousels
Multi-leg itineraries and destination offers swipeable in a single message.
Business Verification
Google-verified travel brand name and logo on every message- reduces impersonation risk.
| Aspect | SMS | RCS |
|---|---|---|
| Sender identity | Plain number or unverifiable Sender ID | Verified travel brand name, logo, and checkmark |
| Message format | 160-character plain text | Rich card with image, structured details, buttons |
| Traveller action | Requires opening a separate app or link | View booking/Rebook/Track refund in one tap |
| DND applicability | Promotional SMS blocked for DND numbers | Not restricted by TRAI DND rules |
RCS and WhatsApp are complementary, not competing. For broad, install-free outbound alerts, RCS has a reach advantage.
| Aspect | RCS | |
|---|---|---|
| Reach | Requires the traveller to have WhatsApp installed and opted in | Works natively in Android's default Messages app- no install or opt-in step |
| Delivery fallback | No native SMS fallback if undelivered | Automatic SMS fallback keeps delivery near-universal |
| Best fit | Two-way support conversations, itinerary chatbots | Broad outbound alerts- flight status, bookings, offers |
Trigger
Booking confirmed, flight status updates, or check-in window opens in your booking engine or GDS.
Template match
Get Click Media's API matches the event to the pre-approved rich card template.
Capability check
Platform checks if the traveller's device supports RCS in real time.
Send
RCS rich card delivered if supported; automatic SMS fallback if not.
Traveller action
Traveller taps View Booking, Rebook, Add to Wallet, or Track Refund- routed back to your system.
Reporting
Delivery, read, and response rates tracked in the Get Click Media dashboard.
Note:anonymised, illustrative example based on common patterns across Get Click Media's travel and tourism clients- not a single named case study.
Challenge
Low click-through on seasonal fare and package offers sent as plain-text promotional SMS.
RCS deployment
Destination carousel cards with price, dates, and a one-tap 'Book Now' button per card.
Outcome
Noticeably higher offer engagement than the prior SMS campaigns, with fewer 'is this real?' queries.
Discovery & use-case mapping
We map your booking, check-in, and offer workflows to RCS message templates.
Google brand verification
Get Click Media submits your travel brand identity documents for Google RBM verification.
Template design & approval
Rich cards, carousels, and suggested replies designed for each use case and submitted for approval.
Booking engine/GDS/API integration
Connect your booking engine, GDS, or CRM via API or ready-made webhooks.
Pilot & go-live
Run a pilot batch with SMS fallback verified, then scale to full traveller volume.
Pricing is based on message volume and interaction type, and is customised per travel agency, OTA, or tour operator. All plans include Google brand verification support, SMS fallback, real-time analytics, and API access.
View RCS PricingTrusted, verified messaging
Message payloads carry only what's needed to act. India-hosted infrastructure.
Direct carrier integration
Direct Jio, Airtel, and Vi integration for fast delivery and accurate capability detection.
Real-time trigger API
Connects to your booking engine, GDS, or CRM so alerts fire the moment an event occurs.
Dedicated onboarding support
Get Click Media manages Google brand verification and template approval end-to-end.
SMS fallback built in
Every message reaches the traveller, RCS-capable device or not.
Fast go-live
Most travel clients are live within 7–10 business days.
Get Click Media enables travel agencies, OTAs, and tour operators to reimagine booking confirmations and travel updates with RCS.
Big or small, we power communication for all- talk to us today.
RCS rich cards can display boarding-pass style information- flight number, gate, seat, QR code image- directly inside the message. Whether it fully replaces a physical or app-based boarding pass depends on your airline or GDS integration, which Get Click Media configures during onboarding.
Yes. RCS rich cards can show the updated flight status, new departure time, and a 'Rebook' or 'View Options' button the moment a delay or cancellation is confirmed, reaching travellers faster than a generic status-page check or unbranded SMS.
A verified rich card can show the hotel name, room type, check-in/check-out dates, and a 'View Booking' or 'Get Directions' button in one message, replacing a plain-text confirmation SMS that travellers often overlook, misplace, or lose in their inbox.
Yes. Multi-leg itineraries- flights, hotel stays, transfers- can be sent as a carousel of rich cards, each swipeable within a single message, giving travellers a clearer trip overview than a forwarded PDF or a lengthy confirmation email.
No. RCS is not classified as commercial SMS under TRAI's regulations, so travel agencies and OTAs don't need DLT entity or template registration for RCS content. Google brand verification is required instead, which Get Click Media manages end-to-end during onboarding.
No. RCS messages are not blocked by the TRAI DND registry the way promotional SMS is, so travel offers, fare drops, and seasonal deal alerts can reach customers who have opted out of promotional SMS but remain reachable over RCS.
Get Click Media's platform checks device and carrier capability in real time. If RCS isn't supported, the message automatically falls back to standard SMS, so time-sensitive alerts like flight delays and gate changes still reach the traveller reliably.
Most travel and tourism clients go live within 7–10 business days, covering Google brand verification, rich card template approval, and integration with your booking engine, GDS, or CRM system.
Get Click Media handles Google brand verification, template approval, and booking-engine integration. Most travel clients are live within 7–10 business days.
