Order confirmations, dispatch alerts, and payment notifications aren't marketing messages- they're the moment a customer trusts your business most. Get Click Media routes every transactional message across WhatsApp, RCS, SMS, and Voice, DND-exempt where it matters, with automatic fallback if one channel doesn't land.
Trusted by 10,000+ businesses across India
Trusted by 10,000+ businesses across India
WhatsApp Business API sends transactional content as Utility-category templates- order confirmations, dispatch alerts, wallet and payment notifications- each with a tappable action like View Order or Pay Now. Utility alerts on WhatsApp see open rates as high as 98% against 30-35% for push notifications and email, and every message goes through a verified business account rather than a generic sender.
RCS Business Messaging delivers transactional content as a native, Google-verified rich card- order status, payment reminders, account alerts- with suggested-reply chips and no opt-in step required under Google's content guidelines. Get Click Media adds automatic SMS fallback for devices or networks that don't support RCS, so a time-sensitive alert still reaches every customer.
Bulk SMS runs transactional and service content on a DND-exempt route that reaches any mobile number over the cellular network- no app, internet, or opt-in required. It's the fallback every other channel in a transactional stack can lean on, priced from approximately ₹0.09-0.18 per SMS with no per-conversation billing.
Voice broadcast and IVR place an automated call for the transactional messages where certainty a customer heard the alert matters more than the convenience of a text- payment and EMI due reminders, appointment reminders, and delivery-exception notices. Voice is priced per minute for IVR or per call for broadcast, and works on any phone regardless of app or data connectivity.
| Feature | RCS | SMS | Voice | |
|---|---|---|---|---|
| Delivery speed | Near-instant once the template sends | Near-instant, no per-message approval | Near-instant over the cellular network | Near-instant call placement; counts once answered |
| DND-exemption status | Governed by Meta opt-in, not TRAI DND | No opt-in gate under Google's content guidelines | DND-exempt on the transactional/service route | Same consent discipline as SMS/RCS bulk outreach |
| Rich content support | Images, buttons, order/payment cards | Native rich cards, carousels, reply chips | Plain text and links only | Audio only, optional press-1 IVR-style response |
| Cost per send (Utility tier) | ~₹0.14-0.17 per conversation | ~₹0.10-0.20 per message | ~₹0.09-0.18 per SMS | ~₹0.22-0.40/min (IVR) or ~₹0.28-0.48/call (broadcast) |
| Best for | Rich confirmations with a tappable action | Verified alerts with automatic SMS fallback | Universal-reach OTPs and critical alerts | Alerts that must be heard, not just delivered |
Delivery speed
DND-exemption status
Rich content support
Cost per send (Utility tier)
Best for
Transactional content is priced on the Utility tier, not the Marketing tier, across every channel- consistently the cheaper of the two categories. Bulk SMS on the transactional/service route starts from approximately ₹0.09-0.18 per SMS, billed per segment with no DND filtering and no per-conversation model. WhatsApp Business API bills Utility conversations at roughly ₹0.14-0.17 per conversation, well below its ₹0.79-0.91 Marketing-category rate. RCS Utility messages run about ₹0.10-0.20 per message, again cheaper than its marketing-content pricing. Voice sits apart, priced per unit of call time rather than per message- roughly ₹0.22-0.40 per minute for IVR-style calls on a volume-based rate card, or ₹0.28-0.48 per call for pre-recorded voice broadcast. See our Bulk SMS Pricing India, IVR Pricing India, and Voice Broadcast Pricing India pages for current rate cards before budgeting your own volumes.
There's no single right channel for every transactional message- the right choice depends on how urgent it is and whether a customer needs to act on it. This is the mix Get Click Media typically recommends, grounded in what's worked for clients like NexusPay, Salary Now, and Acer Labs.
| Message Type | Recommended Channel | Why |
|---|---|---|
| Order confirmation | WhatsApp, with SMS fallback | A rich WhatsApp template confirms the order the moment it's placed; SMS backs it up for buyers who aren't reachable there. |
| Dispatch / shipping alert | WhatsApp or RCS, with SMS fallback | A rich card or template carries tracking details and a link; SMS guarantees the alert still lands if the rich channel isn't available. |
| Payment / EMI reminder | RCS or WhatsApp, with Voice for overdue cases | A Pay Now button in the message thread drives faster action; a voice call adds certainty once a reminder is overdue and needs to be heard. |
| Appointment confirmation | RCS or WhatsApp, with a Voice reminder call | A rich confirmation card sets the appointment; a scheduled voice reminder ahead of time reduces no-shows the way text alone often can't. |
| Delivery exception | Voice or SMS, prioritized | When a delivery has gone wrong, certainty the customer heard the update matters more than the convenience of a text they might not open in time. |
Order confirmation
Dispatch / shipping alert
Payment / EMI reminder
Appointment confirmation
Delivery exception
Trusted by 10,000+ businesses across India for transactional communication that doesn't stop working when one channel does.
Run WhatsApp, RCS, SMS, and Voice transactional messaging from a single Get Click Media dashboard instead of managing four separate vendor relationships.
An order confirmation or payment alert that doesn't land on the primary channel automatically routes to SMS or Voice, so the message still reaches the customer.
TRAI DLT registration for SMS, Meta template approval for WhatsApp, and Google RCS brand verification are all managed as part of onboarding- no separate compliance track per channel.
See SMS delivery status, WhatsApp read receipts, RCS engagement, and voice call outcomes side by side in one report, instead of piecing together four dashboards.
Talk to our experts about routing order confirmations, alerts, and payment notifications across WhatsApp, RCS, SMS, and Voice, with automatic fallback and unified reporting.
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Transactional messaging covers order confirmations, dispatch and shipping alerts, payment and transaction notifications, EMI and repayment reminders, appointment confirmations, OTPs, and account or service alerts- any message tied to an action a customer already took or needs to take, as opposed to promotional or marketing content.
Transactional and service SMS runs on a DND-exempt route in India, so it reaches DND-registered numbers without restriction. WhatsApp Business API isn't governed by the TRAI DND registry at all- it operates under Meta's own opt-in and template-approval rules instead, so Utility and Authentication templates reach an opted-in customer regardless of DND status. RCS similarly sits outside DND under Google's RCS Business Messaging content guidelines.
WhatsApp and RCS both deliver near-instantly once a message is triggered- WhatsApp with a tappable action like View Order, RCS with a native rich card- and both typically fall back automatically to SMS if the customer's device doesn't support them. Plain bulk SMS is also near-instant and needs no app or data connection, which is why most businesses pair a rich channel with an SMS backup rather than relying on one channel alone.
Yes. Get Click Media routes a transactional message to WhatsApp, RCS, or SMS as the primary channel, with SMS- and Voice, for higher-priority alerts- as an automatic fallback if the first channel doesn't confirm delivery, so an order confirmation or payment alert still reaches the customer even if one channel fails.
Utility/transactional-tier pricing runs consistently lower than marketing-tier pricing across every channel. WhatsApp Utility conversations run around ₹0.14-0.17 versus ₹0.79-0.91 for Marketing; RCS Utility messages run around ₹0.10-0.20 versus ₹0.15-0.25 for marketing content; bulk SMS on the transactional route starts from about ₹0.09-0.18 per SMS with no DND filtering; and Voice/IVR is priced per minute (~₹0.22-0.40) or per call for broadcast (~₹0.28-0.48), independent of message category.
No. RCS can deliver account, order, and service alerts within Google's RCS Business Messaging content guidelines without the explicit opt-in step WhatsApp requires before a business-initiated conversation. If a customer's device or carrier doesn't support RCS, the message falls back automatically to SMS.
RCS falls back automatically to plain SMS when a device or network doesn't support it, so a transactional alert still reaches the customer. WhatsApp has no built-in fallback of its own, which is why Get Click Media pairs WhatsApp with an SMS or RCS fallback route for any message where guaranteed delivery matters, such as a payment confirmation or dispatch alert.
DLT registration for SMS, Meta template approval for WhatsApp, and Google RCS brand verification are all handled during onboarding, and voice broadcast campaigns follow the same consent discipline as SMS and RCS. All four channels run under one account with unified delivery and compliance reporting.
Get Click Media runs WhatsApp, RCS, SMS, and Voice on one platform- request a demo and we'll map out the right channel mix and fallback logic for your business.
