Recover Abandoned Carts with RCS Messaging
The exact items left behind, shown as a rich card with a 'Complete Purchase' button- not a generic text reminder.
Product images, coupon codes, and a pre-filled checkout button
Trusted by 10,000+ businesses across India
Most Carts Aren't Abandoned on Purpose
A distraction, a second thought, a slow page load- most abandoned carts aren't a firm "no", they're an interrupted "yes". A generic email that arrives hours later, describing the cart in text, often isn't enough to re-trigger that original intent.
RCS cart recovery shows the shopper exactly what they were about to buy, visually, and gives them a single tap back into checkout- closing the gap between "I meant to buy that" and actually finishing.
Seeing the Cart, Not Just Being Told About It
Rich cards and carousels- see our rich media features page - show the actual product photos from the abandoned cart, which reads as more genuinely relevant than a generic reminder. The checkout button is a suggested action that reopens the cart pre-filled, so the shopper doesn't have to re-search and re-add items from scratch.
From Abandonment to Recovered Sale
Most of this runs automatically once it's connected to your ecommerce platform, with no manual step required after a cart is flagged as abandoned.
1. Cart abandoned
A checkout is started but not completed- your ecommerce platform flags the cart and the items in it.
2. Reminder sends with the actual items
A rich card shows the exact products left behind, with images, not a generic 'you left something' message.
3. An incentive follows if needed
A follow-up message can add a coupon code or a limited-time offer if the first reminder alone doesn't convert.
4. One tap completes the purchase
A 'Complete Purchase' button opens checkout directly, with the cart already populated- no re-adding items.
What a Recovery Message Can Include
A single recovery message can combine several of these- the product images, a coupon, and the checkout button- rather than sending them as separate follow-ups.
Reminder messages
A rich card or carousel showing the specific items left in the cart, sent shortly after abandonment while intent is still high.
Coupon codes
An incentive- a percentage off or free shipping- attached to a follow-up reminder to nudge a hesitant shopper over the line.
Personalized recommendations
Related or complementary products shown alongside the abandoned items, based on what's already in the cart.
Checkout CTA
A 'Complete Purchase' button that opens checkout with the cart pre-filled, cutting the steps back to where the shopper left off.
What Changes for Recovered Revenue
Together, these are why RCS cart recovery is typically added as the first message in a sequence, ahead of an email or WhatsApp follow-up.
Faster recovery than email
An RCS message with the product image visible immediately tends to get noticed faster than an email sitting in an inbox.
Lower friction to complete
A pre-filled checkout button means fewer steps between the reminder and finishing the purchase.
Incentives only where needed
A coupon code can be reserved for a second-stage message, rather than discounting every recovery attempt upfront.
Works alongside your other channels
RCS cart recovery can run as one leg of a broader recovery sequence that also includes email or WhatsApp.
A Reminder vs a Reopened Cart
| Aspect | Plain SMS | RCS |
|---|---|---|
| Product visibility | Text description only, if any. | Product images shown directly in a rich card or carousel. |
| Completing checkout | A generic link back to the cart page. | A 'Complete Purchase' button that opens checkout with items pre-filled. |
| Personalisation | Limited to what fits in 160 characters. | Product recommendations and offers shown visually alongside the cart. |
| Brand presence | Generic sender ID. | Verified store name and logo on the recovery message. |
Connecting Your Ecommerce Platform
Cart abandonment events from your ecommerce platform trigger RCS recovery sequences through Get Click Media's RCS API, with product data pulled automatically into the rich card- no manual campaign building per cart.
What Cart Recovery Messages Cost
Recovery messages are priced per send, the same as other RCS campaigns. See our RCS Pricing India page for current rates on high-volume ecommerce messaging.
Recovery Sequences, Not Just Reminders
Recovery sequences are set up once during onboarding and then run automatically against your live cart data.
Multi-stage sequences configured for you
A first reminder, a follow-up with an offer, and any timing logic between them are all set up as part of onboarding.
Ecommerce platform integration
Cart and product data flow automatically from your store, no manual campaign assembly per cart.
Timed for maximum intent
We help set the timing between abandonment and each recovery message based on your audience.
Fits alongside your other channels
RCS recovery can run as one leg of a broader email or WhatsApp recovery sequence.
Largest CPaaS partner for Cart Recovery
Get Click Media enables ecommerce brands to recover abandoned carts with rich product cards and one-tap checkout via RCS.
One message could
change your business.
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RCS Abandoned Cart Recovery FAQs
RCS's rich product carousel and direct 'Complete Purchase' button typically reduce friction versus an email click-through, though results vary by audience and device coverage.
A common pattern is a first reminder within an hour or two of abandonment, while intent is still fresh, followed by a second message with an incentive a day or so later if the cart is still unrecovered.
Yes- the rich card or carousel pulls the actual product images and details from the abandoned cart, rather than a generic 'you left something behind' message.
Not necessarily- many businesses send a plain reminder first and reserve the coupon code for a follow-up message, so not every recovery costs a margin hit.
That depends on your checkout setup- the button can be configured to open a pre-filled cart that respects your existing session and login flow.
Yes- cart abandonment events from your ecommerce platform trigger RCS recovery messages through our RCS API, so the sequence runs automatically.
The recovery message falls back to plain SMS automatically, with a link back to the cart, so recovery attempts still reach every shopper.
Explore RCS for Other Industries
Ready to recover more of your abandoned carts?
Get Click Media connects your store to RCS cart recovery sequences that reopen checkout in one tap.