The exact items left behind, shown as a rich card with a 'Complete Purchase' button- not a generic text reminder.
Product images, coupon codes, and a pre-filled checkout button
Written by the Get Click Media Pvt. Ltd. Team · Last updated: July 2026 · Reviewed by the Get Click Media RCS team
Trusted by 10,000+ businesses across India
RCS abandoned cart recoverysends a rich card showing the exact items left in a shopper's cart, optionally with a coupon code, and a 'Complete Purchase' button that reopens checkout with those items already in it.
A distraction, a second thought, a slow page load- most abandoned carts aren't a firm "no", they're an interrupted "yes". A generic email that arrives hours later, describing the cart in text, often isn't enough to re-trigger that original intent.
RCS cart recovery shows the shopper exactly what they were about to buy, visually, and gives them a single tap back into checkout- closing the gap between "I meant to buy that" and actually finishing.
Rich cards and carousels- see our rich media features page - show the actual product photos from the abandoned cart, which reads as more genuinely relevant than a generic reminder. The checkout button is a suggested action that reopens the cart pre-filled, so the shopper doesn't have to re-search and re-add items from scratch.
A checkout is started but not completed- your ecommerce platform flags the cart and the items in it.
A rich card shows the exact products left behind, with images, not a generic 'you left something' message.
A follow-up message can add a coupon code or a limited-time offer if the first reminder alone doesn't convert.
A 'Complete Purchase' button opens checkout directly, with the cart already populated- no re-adding items.
A rich card or carousel showing the specific items left in the cart, sent shortly after abandonment while intent is still high.
An incentive- a percentage off or free shipping- attached to a follow-up reminder to nudge a hesitant shopper over the line.
Related or complementary products shown alongside the abandoned items, based on what's already in the cart.
A 'Complete Purchase' button that opens checkout with the cart pre-filled, cutting the steps back to where the shopper left off.
An RCS message with the product image visible immediately tends to get noticed faster than an email sitting in an inbox.
A pre-filled checkout button means fewer steps between the reminder and finishing the purchase.
A coupon code can be reserved for a second-stage message, rather than discounting every recovery attempt upfront.
RCS cart recovery can run as one leg of a broader recovery sequence that also includes email or WhatsApp.
| Aspect | Plain SMS | RCS |
|---|---|---|
| Product visibility | Text description only, if any. | Product images shown directly in a rich card or carousel. |
| Completing checkout | A generic link back to the cart page. | A 'Complete Purchase' button that opens checkout with items pre-filled. |
| Personalisation | Limited to what fits in 160 characters. | Product recommendations and offers shown visually alongside the cart. |
| Brand presence | Generic sender ID. | Verified store name and logo on the recovery message. |
Cart abandonment events from your ecommerce platform trigger RCS recovery sequences through Get Click Media's RCS API, with product data pulled automatically into the rich card- no manual campaign building per cart.
Recovery messages are priced per send, the same as other RCS campaigns. See our RCS Pricing India page for current rates on high-volume ecommerce messaging.
A first reminder, a follow-up with an offer, and any timing logic between them are all set up as part of onboarding.
Cart and product data flow automatically from your store, no manual campaign assembly per cart.
We help set the timing between abandonment and each recovery message based on your audience.
RCS recovery can run as one leg of a broader email or WhatsApp recovery sequence.
Get Click Media enables ecommerce brands to recover abandoned carts with rich product cards and one-tap checkout via RCS.
Big or small, we power communication for all- talk to us today.
RCS's rich product carousel and direct 'Complete Purchase' button typically reduce friction versus an email click-through, though results vary by audience and device coverage.
Get Click Media connects your store to RCS cart recovery sequences that reopen checkout in one tap.
