Full-width images, swipeable carousels, and short video- delivered natively inside Google Messages, with no link-out required to see what you sent.
Rich cards, carousels, and video- formatted and optimised for you
Written by the Get Click Media Pvt. Ltd. Team · Last updated: July 2026 · Reviewed by the Get Click Media RCS team
Trusted by 10,000+ businesses across India
Rich media on RCS means images, GIFs, short video, and branded rich cards rendered directly inside the Google Messages thread- no separate app, no link-out. A single message can carry a full-width hero image, a headline, a description, and up to two action buttons, or chain several of those into a swipeable carousel.
A plain-text SMS can describe an offer, but the customer has to imagine the product or tap out to a browser to see it. RCS rich cards put the image, the offer, and the button to act on it in the same bubble the message arrives in- the difference between telling someone about a sale and showing them the product they'd be buying.
That's also what separates RCS from carrier SMS at a technical level, not just a visual one- rich media is part of the underlying RCS Business Messaging standard itself. For how that fits into the bigger picture of what RCS is and how it's delivered, see our RCS Messaging pillar page.
A full-width image or GIF, headline, description, and up to two action buttons- all inside a single message, no link-out needed to see the offer.
Multiple rich cards chained together that a customer swipes through horizontally- built for showcasing several products, rooms, or plans in one thread.
Motion, not just static images- a short product demo or animated offer plays inline, something plain SMS or email can't do.
Your logo, business name, and verified badge sit at the top of every message, so the rich card reads as an official brand conversation, not a generic text.
Product photography renders at real resolution inside the chat thread- no compression artifacts or the low-res thumbnails SMS is limited to.
A single conversation can carry plain text, a rich card, and a carousel back to back- the format adapts to what the message needs to show.
Rich cards and carousels only look premium when the image sizing, format, and fallback behaviour are handled correctly- Get Click Media builds and tests every rich media campaign against Google's formatting guidelines before it goes live, and pairs it with the interactive elements covered on our interactive messaging features page.
Get Click Media enables brands to deliver rich cards, carousels, and video natively with RCS.
Big or small, we power communication for all- talk to us today.
Rich media on RCS means images, GIFs, short video, and branded rich cards delivered natively inside the Google Messages thread- as opposed to plain text SMS, where any media has to be a separate link the customer taps out to.
Get Click Media designs, formats, and ships your RCS rich cards and carousels end-to-end.
