RCS Marketing Campaigns & Promotional Offers
Product launches, flash sales, festival campaigns, and event invitations as verified, rich RCS messages- with a direct action button built in.
Launches, sales, festivals, and events- one rich message format
Trusted by 10,000+ businesses across India
A Promotion Competes for About Two Seconds of Attention
A flash sale, a festival offer, or a launch announcement has a narrow window to make its case before a customer scrolls past it. Plain-text promotional SMS- already primed to be treated as spam by most recipients- rarely gets that window.
RCS campaigns lead with the product itself- an image, a clear offer, and a single obvious next step- inside a message that carries your verified business identity rather than a generic promotional sender ID.
One Format for Every Campaign Type
Rich cards and carousels- see our rich media features page - flex to fit a launch, a sale, a coupon, or an event invite, each with a suggested action ('Shop Now', 'RSVP', 'Claim Offer') that captures the response immediately, rather than relying on the customer to remember and act later.
From Campaign Plan to Tracked Result
The same four-step flow applies whether the campaign is a single flash sale or a recurring festival calendar sent every year.
1. Campaign planned and segmented
The offer, launch, or event is defined, and the audience segmented by purchase history, interest, or membership tier.
2. Rich card or carousel goes out
The campaign sends as a branded rich card or carousel- product images, offer details, and a clear CTA together.
3. Suggested actions drive the response
A 'Shop Now', 'RSVP', or 'Claim Offer' button captures the response immediately, inside the message.
4. Performance tracked per campaign
Delivery, read, and click data roll up per campaign, so you can compare one launch or sale against the next.
Ten Ways Businesses Run RCS Campaigns
Most businesses run a mix of these across the year rather than relying on one campaign type, which is part of why one rich-card format covers all ten.
Product launch
A new product announced with hero imagery and an early-access or pre-order CTA.
Seasonal offers
Season-specific promotions- summer sale, monsoon offer- timed to when customers are already shopping for the category.
Flash sale
A short, high-urgency window with a visible countdown framing and a direct 'Shop Now' button.
Festival campaigns
Festival-specific offers and greetings, formatted with relevant visual themes for the occasion.
New arrivals
A carousel introducing the latest additions to a collection, aimed at repeat shoppers who follow the brand.
Coupons & discount campaigns
A specific discount code delivered as a rich card, with the terms and expiry clearly visible.
Limited-time offers
An offer framed with a visible deadline to encourage a faster decision than an evergreen promotion.
Buy one get one
A BOGO or bundle offer shown with both products side by side in a rich card.
Webinar/event registration
Event details with a 'Register Now' or 'RSVP' button that captures the registration directly.
Product launch events
An in-person or virtual launch event invitation, with a registration button and event details in one card.
What Changes for Campaign Performance
Verified sender status matters most for promotional sends specifically, since those are exactly the messages recipients are quickest to suspect as spam.
Higher visibility than a promotional SMS
A rich card with product imagery gets noticed faster than a text-only promotional message competing for attention.
One format for many campaign types
Launches, sales, festivals, and events can all use the same rich card and carousel infrastructure.
Verified sender builds trust in offers
A verified badge on a discount campaign reduces the chance it's mistaken for a spam or phishing promotion.
Direct action, not just awareness
A 'Shop Now' or 'RSVP' button captures the response immediately, instead of relying on the customer to remember later.
A Promotional Text vs a Campaign Worth Opening
| Aspect | Plain SMS | RCS |
|---|---|---|
| Visual impact | Plain text description of the offer. | Rich card or carousel with product imagery and offer details together. |
| Response action | A link to tap and load a separate page. | A 'Shop Now' or 'RSVP' button embedded directly in the message. |
| Multi-product offers | Limited to one link or a list of text. | A swipeable carousel showing several products or offers in one message. |
| Trust signal | Generic sender ID, often flagged as promotional. | Verified business name and logo on every campaign. |
From Campaign Brief to Live Send
Get Click Media designs the rich card or carousel for your campaign, sets up audience segmentation, and sends through our RCS API or platform- whether it's a one-time launch or a recurring festival calendar.
What Marketing Campaigns Cost
Campaigns are priced per message sent, the same as other RCS sends. See our RCS Pricing India page for current rates, including volume pricing for large broadcast campaigns.
Campaign Design and Delivery, Handled Together
All four run through the same account used for transactional RCS messaging, so promotional and transactional sends share one reporting view.
Rich card design included
We build the visual campaign asset- launch, sale, or event card- rather than leaving formatting to you.
Segmentation across audiences
Campaigns can target by purchase history, location, or loyalty tier for more relevant sends.
Verified sender on every campaign
Every promotional send carries your verified business identity, reducing spam-folder risk.
Reporting per campaign
Delivery, read, and click data tracked per campaign so you can compare performance over time.
Largest CPaaS partner for RCS marketing campaigns
Get Click Media enables brands to launch rich, verified promotional campaigns with RCS.
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RCS Marketing Campaign FAQs
This page covers one-off/time-bound campaigns (launches, sales, events); Loyalty Programs covers ongoing membership/rewards relationships- the two link to each other rather than overlap.
Yes- a rich card with event details and an 'RSVP' or 'Register Now' button works well for webinars, launches, and conferences.
All three are variations of one-off, time-bound broadcast messaging with heavy content overlap- a flash sale, a discount coupon, and an event invitation are all structured the same way (offer/event details, urgency, a single CTA), so covering them together avoids three thin, near-duplicate pages.
Yes- the rich card copy and offer framing can emphasise a deadline, though the countdown itself is presented as text/design within the card rather than a live ticking timer.
Yes- campaigns can be segmented by purchase history, location, or loyalty tier, so a festival offer or flash sale can be tailored per audience.
Yes- our team designs and formats the rich card or carousel for each campaign type, from product launches to festival promotions, as part of campaign setup.
The campaign falls back to plain SMS automatically, so the offer or event invitation still reaches every recipient, just without the richer visual format.
Yes- delivery, read, and click-through data is tracked per campaign, so you can compare a flash sale against a festival campaign or a product launch. See our RCS Analytics page for the full reporting picture.
Explore RCS for Other Industries
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Get Click Media designs and sends rich RCS campaigns for launches, sales, festivals, and events.