Order confirmation, live shipment status, and delivery updates as rich cards with a tap-to-track button- not a plain-text link buried in an SMS.
Order confirmation, shipping, delivery, and returns- one thread
Written by the Get Click Media Pvt. Ltd. Team · Last updated: July 2026 · Reviewed by the Get Click Media RCS team
Trusted by 10,000+ businesses across India
RCS order trackingreplaces plain-text shipping SMS with rich cards that show the product image, order status, and a "Track Order" button- so the customer sees exactly where their order is without opening a separate app or courier website.
A big share of post-purchase support volume for any ecommerce or logistics business is customers asking about status that already exists somewhere in the system- it just hasn't reached them clearly. A vague shipping SMS with a generic tracking link doesn't stop that question from being asked again at the next stage.
RCS order tracking puts the answer in front of the customer before they have to ask- proactively, with enough visual detail that the update reads as genuinely useful information rather than another notification to swipe away.
Rich cards carry the product image and delivery status together, and the "Track Order" button- one of RCS's suggested actions- opens the live tracking page directly, instead of the customer copying a tracking number into a courier's website. The whole order lifecycle, from confirmation through delivery, stays in one conversation thread they can scroll back through.
A confirmation rich card sends immediately after checkout- order number, items, and estimated delivery date in one message.
As the order moves through your fulfilment and courier systems, each status change fires an updated RCS message automatically.
'Out for delivery' and 'delivered' updates arrive with a 'Track Order' button, so the customer never has to go looking for status themselves.
A return request follows the identical pattern- confirmation, pickup status, and refund update, each as its own tracked message.
A rich card with product image, order number, and delivery estimate sent the moment checkout completes.
Real-time status- picked up, in transit, out for delivery- reflected in the message as the shipment moves.
A final delivered confirmation, timestamped, so the customer has a clear record without needing to check a courier app.
Pickup scheduled, item received, and refund processed updates follow the same tracked-message pattern as the original order.
A button embedded directly in the message opens the live tracking page- no searching through email for a tracking link.
Proactive, visual status updates answer the question before a customer has to ask a support agent.
A rich card with the product image and a tap-to-track button gets noticed faster than a text link buried in an SMS.
Clear, timely delivery-window updates give customers a chance to be available or reschedule before a failed attempt.
Every update from confirmation to delivery lives in the same conversation, instead of scattered emails and texts.
| Aspect | Plain SMS | RCS |
|---|---|---|
| Visual detail | Plain text status line only. | Product image, order number, and status in one rich card. |
| Tracking access | A separate link to tap and load a tracking page. | A 'Track Order' button embedded directly in the message. |
| Update volume | Often limited to reduce SMS cost/spam feel. | Every meaningful status change can be sent without feeling like spam, since it reads as a rich update, not a text blast. |
| Brand presence | Generic sender ID. | Verified logo and business name on every update. |
Order and shipment status events from your OMS, WMS, or courier partner trigger RCS messages through Get Click Media's RCS API. Rich card templates are designed once during onboarding, then populated automatically for every order.
Order tracking messages are priced per send, the same as any transactional RCS message, with automatic SMS fallback billed at standard SMS rates. See our RCS Pricing India page for current rates on high-volume transactional sending.
Status changes in your OMS fire the next RCS message automatically- no manual campaign scheduling for transactional updates.
We design the rich card templates for confirmation, shipping, delivery, and returns as part of onboarding.
Every order update reaches every customer, RCS-capable device or not, without a second integration.
Infrastructure designed for the message volume ecommerce and logistics businesses actually send at peak season.
Get Click Media enables brands to deliver live order and shipment updates with RCS.
Big or small, we power communication for all- talk to us today.
A rich card with live status and a 'Track Order' button replaces a plain SMS link, reducing support calls asking 'where is my order'.
Get Click Media connects your order system to rich, tracked RCS updates from checkout to delivery.
