Points balance, membership offers, and referrals shown as rich cards with a redemption button- not a number buried in an app.
Points, tiers, referrals, and exclusive deals- verified and visual
Written by the Get Click Media Pvt. Ltd. Team · Last updated: July 2026 · Reviewed by the Get Click Media RCS team
Trusted by 10,000+ businesses across India
RCS loyalty program messaging delivers points balances, tier upgrades, referral prompts, and exclusive offers as verified rich cards with a redemption button- built to make an ongoing rewards relationship feel active, not forgotten.
A loyalty program only works if members actually notice their progress in it. Points that quietly accumulate in an app nobody opens, or a tier upgrade announced in an email that goes unread, don't reinforce the behaviour a loyalty program is supposed to reward.
RCS puts the update where the customer is already paying attention- a visible, branded message with a clear next action, instead of a number they have to go looking for.
A rich card- see our rich media features page - shows the points balance or tier status with your program's branding, and a suggested action opens redemption directly. Referral prompts work the same way- a shareable card instead of a code the customer has to remember and paste somewhere themselves.
A purchase, a referral, or reaching a new tier threshold triggers a loyalty update from your program's system.
A rich card shows the new points balance, tier status, or reward earned- visually, not buried in an account summary email.
The message includes a 'Redeem Now' or 'View Rewards' button, so acting on the update takes one tap.
A referral prompt can go out to loyal customers with a shareable code and a tracked reward for both sides.
A rich card showing the current points balance and what it's worth, alongside a redemption button.
Tier-specific offers and perks- delivered only to the members who qualify for them, with the verified branding of your loyalty program.
A shareable referral code or link sent as a rich card, with tracked rewards for both the referrer and the new customer.
Early access or member-only offers presented as a rich card ahead of a public sale or launch.
A visible points balance with a redemption button gets acted on more than a static number buried in an app or email.
A shareable, trackable referral message makes it easy for loyal customers to bring in new ones.
Verified branding and rich visuals make a tier upgrade or exclusive offer feel like a genuine reward, not a form email.
Regular, visible balance updates reduce the share of points that expire unused simply because the customer forgot they had them.
| Aspect | Plain SMS | RCS |
|---|---|---|
| Points balance | Text-only number, easy to skim past. | A rich card with balance, value, and a redeem button together. |
| Membership tier | Announced as plain text, if at all. | Shown visually with tier-specific branding and perks. |
| Referral sharing | A code to copy and share manually. | A shareable rich card with the code and a tracked link built in. |
| Exclusivity feel | Generic sender ID undercuts the 'exclusive' framing. | Verified sender and rich visuals reinforce the premium feel. |
Points, tier changes, and referral events from your loyalty platform trigger RCS messages through Get Click Media's RCS API, with redemption buttons pointed at your existing rewards portal.
Loyalty and referral messages are priced per send, the same as other RCS campaigns. See our RCS Pricing India page for current rates.
Offers and updates can be scoped to the exact membership tier a customer holds.
Shareable referral cards with built-in tracking, so both sides of a referral get credited correctly.
Redemption buttons point straight into your existing rewards portal- no new infrastructure needed.
Loyalty updates and promotional campaigns can run through the same verified sender identity.
Get Click Media enables brands to power loyalty points, referrals, and membership offers with RCS.
Big or small, we power communication for all- talk to us today.
Yes- a rich card can display current points/tier status alongside a redemption CTA button.
Get Click Media connects your loyalty platform to rich, visible RCS updates members actually notice.
